MSDHS Collaborates with AIS ACADEMY to Continue the “Think-in-advance Mission” Initiative

The collaboration between the Ministry of Social Development and Human Security (MSDHS) and AIS Academy aims to leverage AIS’s potential as a leading digital service provider through the “Think-in-advance Mission” initiative to strengthen society, reduce inequality, and elevate quality of life while addressing population crises.

This ongoing partnership since 2021 has included projects such as AIS Academy for THAIS, “aunjai Volunteer for Livelihood Development,” and the Digital Library.

The latest continuation of the partnership reinforces the “Think-in-advance Mission” initiative, acting as a spark to ignite ideas and collaborative efforts from all sectors to innovate, acquire knowledge and skills, and create new opportunities that lead to sustainable improvements in quality of life and social issues.

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Mr. Anukul Peedkaew Permanent Secretary of the Ministry of Social Development and Human Security stated that “Amid the demographic crisis in Thailand, where birth rates are decreasing, the working-age population is declining, and the number of elderly people is increasing, it is projected that by 2036, Thailand will become a super-aged society, with over 30% of its population being elderly. This poses a significant challenge for the Ministry of Social Development and Human Security.

As a result, the ministry is prioritizing and expediting various measures, covering the development of quality children and youth, enhancing the potential of the elderly and people with disabilities to serve as the country’s workforce, and empowering the working-age population to establish themselves so they can build families and take care of their family members.

Furthermore, it is considering the development of suitable systems to enhance family stability, enabling people to have security in living in a quality society, which is a crucial foundation for Thai society.”

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“Not only the ministry itself, but today we have been working with various network partners from all sectors to ensure that the people can access public services and government welfare fairly and comprehensively. Additionally, we emphasize the application of new technologies and innovations as tools to facilitate public service, develop tools to help manage the organization, and improve the efficiency of caring for people of all ages.

We believe that the collaboration with AIS under the ‘Think-in-advance Mission’ initiative will be another key project that reflects the cooperation between the public and private sectors in supporting each other’s work, leading to the enhancement of people’s quality of life and promoting equality, which will result in sustainable improvements in the quality of life for Thai people.”

image5 9 e1713791124718, Chief Human Resources Officer at AIS and the InTouch Group, stated, “Under AIS’s sustainable business operations, we emphasize driving the growth of the economy, society, and the environment together, particularly by creating digital access for all groups of Thai people. We believe that a strong digital infrastructure not only fosters business growth but also leverages the potential of digital technology and innovation as a tool to increase opportunities and reduce gaps in demonstrating capabilities to decrease inequality in access to various opportunities, including access to basic services, or digital inclusion.” 

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“The operations under the ‘Think-in-advance Mission’ initiative by AIS Academy align with the SDGs, specifically Goal 10, which focuses on reducing inequalities within and between countries, as well as Goals 3 and 4 on health and well-being and quality education. The initiative promotes social inclusion by empowering AIS employees to help bridge gaps between different groups, addressing economic and political disparities, and enabling everyone to participate in society equally and fairly.

Therefore, the collaboration with the Ministry of Social Development and Human Security since 2021 leverages the potential and strengths of employees and the organization in digital technology and innovation to provide solutions to reduce inequality, create equity, and enhance the capabilities of the population and society to effectively navigate demographic crises.

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Over the years of collaboration, we have gained a clear understanding of the issues faced by each group, allowing us to apply knowledge in a targeted way to benefit various groups of Thai people. The working approaches in various areas include:

  1. Developing innovations to improve the quality of life for people with disabilities and the elderly through the Jump Thailand Hackathon 2024 project.
  2. Enhancing professional development skills through the Train The Trainer program, delivered by aunjai Volunteer Coaches to ministry staff, who can then pass these skills on to the public for further career development.
  3. Providing knowledge to strengthen families through digital content in the form of lessons, prepared by aunjai Volunteer employees.
  4. Creating opportunities for sustainable access to knowledge through the Digital Library Sharing Knowledge project via the AIS ReadDi platform and distributing tablets as a means of accessing knowledge in the digital world.

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Ms. Kantima concluded, “AIS Academy pledges to be like a small matchstick, ready to ignite the collaboration of society in working together to improve the quality of life for Thai people through the capabilities of its employees, cutting-edge digital technology, and digital infrastructure. With strong partnerships and access to over 45 million people nationwide, AIS Academy can serve as an opportunity to bridge gaps, eliminate disparities, and inspire those still in a state of dependency, ultimately helping them overcome the demographic crisis.”