With MediaMagination Co. Ltd as a franchise partner, Time Out Thailand will curate the best cultural and culinary experiences for both locals and tourists to inspire and enable them to experience the best of Bangkok and beyond
19 August 2024: Time Out – the global brand that inspires and enables people to experience the best of the city – today announces that it will be expanding its coverage across Thailand with new local franchise partner MediaMagination Co Ltd, from 1 September 2024.
Time Out is a global brand with a local voice, known for its content about the best things to do, see, eat and drink as well as travel recommendations – curated by a team of local expert journalists and distributed across multiple channels spanning web, mobile, email, video, social and live events.
Bangkok-based MediaMagination – led by Thailand-based media veteran Nigel Oakins – is well-known for its sustainable luxury and food and drink media brands Koktail and Thailand’s Favourite Restaurants, and its expertise in producing exceptional live events and awards in the F&B space in Thailand.
Inspirational content so people can go out better
Going live on 1 September, the mission is to grow Time Out across Thailand beyond Bangkok, establishing it as the go-to destination for the best cultural, culinary and travel experiences for both locals and tourists alike with content about Phuket, Chiang Mai and other key destinations, in English and Thai languages.
Inspirational and entertaining content will include neighbourhood guides (Secrets of Your City) taking visitors to many hidden gems around Bangkok; art and culture events around the city; and of course, the best places to eat, drink and stay in Thailand.
New, bespoke opportunities for a wide range of advertisers
The combination of trusted, authentic content and multiple platforms – plus an experience-hungry, active audience – form a differentiated proposition for advertisers for which Time Out’s team is developing bespoke 360-degree campaigns – these can be local, national or global. The campaigns span across digital platforms, often complemented by experiential elements and always rooted in engaging, immersive story-telling capabilities for clients across a variety of sectors from beverage, travel and transport to entertainment, retail, food and more.
Time Out’s global presence
Time Out first launched in London in 1968 and today is a global digital brand with a network of local expert journalists around the world creating and curating content about 333 cities in 59 countries to inspire and enable people to experience the best of the city and beyond. Every month, Time Out reaches a global brand audience of 142 million across its multiple channels. In addition, this expert curation is also brought to life in Time Out Markets around the world – food and cultural markets which bring the best of the city together under one roof in one unique space: the best chefs, drinks and cultural experiences – all based on Time Out’s editorial curation. There are currently nine open Time Out Markets from Lisbon and New York to Dubai and Cape Town with more to come in the future.
Choltanutkun Tun-atiruj, known for her work on media brands like BK Magazine, Vice, Lonely Planet, is the newly appointed Managing Editor for Time Out Thailand, said: “Thailand is one of the most searched countries, and one of the most popular destinations in the world – and it is also my home country. I’m very excited to be leading the Time Out Thailand editorial team and to have the opportunity to showcase the Thailand that I know and treasure. We will curate and showcase the best places to eat and drink and things to do and see, whilst introducing a new side to Thailand for locals and visitors, bringing us together as a community and showing that inspiration can be found all over. We are kicking off with Bangkok while also planning to expand Time Out to Chiang Mai and Phuket, two other major cities in Thailand, offering a unique way to explore and experience Thailand as a whole.”
Nigel Oakins, founder of MediaMagination added: “When we founded MediaMagination we had the vision to present the best of Thailand from all walks of life to those that live and work here and for those that travel to the Kingdom. Adding Time Out Thailand as their franchise partner to our brand roster is an exciting development capturing my personal ambition to work only with the leading media brands in the world as we look to showcase the diversity that Thailand has to offer to visitors and residents alike”.
Stacy Bettman, Time Out Media CEO says: “A global brand with a national footprint and a local voice, Time Out is trusted around the world by both consumers and advertisers. We are delighted to partner with MediaMagination to grow the Time Out brand in new cities and destinations across Thailand, offering Time Out’s unique content and bespoke advertising solutions to a global audience. We look forward to continuing to bring together the best of Bangkok, as we add Phuket and Chiang Mai to our Thailand city coverage in the months ahead, while growing an engaged Time Out audience and marketing partnerships.”
For Time Out Thailand commercial opportunities please email: [email protected]
For Time Out Thailand editorial please email: [email protected]
