
ICONCRAFT, a supporter of Thai designers onto the global stage, presents the timeless beauty of Thai batik at “ELLE Fashion Week 2024” with the special show “Timeless Crafting with Batik.”
Featuring designs from three renowned Thai brands—HOME Studio SHOP, WISHARAWISH, and KANAPOT—the runway along the river showcases the unique beauty of Thai fabrics and the incredible skills of Thai artisans, concluding the THAI TEXTILE HEROES 2024 campaign in grand fashion.
Usara Yongpiyakul, Chief Executive Officer, Retail Business Group, Siam Piwat Co., Ltd. said, “ICONCRAFT is a space of inspiration that celebrates and reinterprets Thai heritage in a contemporary way, focusing on innovation through the fusion of modern design and traditional Thai craftsmanship.
Over the years, we’ve consistently showcased products from artisans, craftsmen, and communities, as well as fresh designs that blend Thai elements with modern lifestyles, resonating with both locals and tourists.
Thai textiles, in particular, are a significant craft that ICONCRAFT has long supported and promoted. Our annual ‘THAI TEXTILE HEROES’ campaign is part of this commitment.
In 2024, we’ve already launched three episodes, including the Thai textile fashion show during pride month which featured ‘Pride Month Out Loud Present Thai Pride x ICONCRAFT,’ the ‘S’CRAFT: Craftsmanship 2024’ Thai silk bag collection in collaboration with the SIRIVANNAVARI brand, and the textile exhibition ‘Colors of Buriram.’
Now, with ‘Timeless Crafting with Batik’ as the fourth installment of THAI TEXTILE HEROES 2024, we’re showcasing the elegance and distinctiveness of Thai batik in a modern, accessible way, brought to life through the creations of three renowned Thai designers. Our goal is to show the fashion world that Thai fabrics are not only timeless but also stylish and ready to shine on the global stage.”
The “Timeless Crafting with Batik” fashion show by ICONCRAFT at ELLE Fashion Week 2024 revealed the charm of Thai batik through collaboration with local artisans from the South of Thailand and three renowned Thai brands—HOME Studio SHOP, WISHARAWISH, and KANAPOT. Each brand created a special collection reflecting its distinct identity, marking a groundbreaking moment in Thai batik fashion.
Starting with the brand HOME Studio SHOP, led by designer Vitchukorn Chokedeetaweeanan, is known for working with Thai fabrics, using upcycled materials to create unique collections. For this show, the brand combined batik, designed with southern artisans, with upcycled silk to create the “Relief” collection, which explores the connection between nature and fashion.
The collection features beautiful pieces with Block Stripe and Minimal Grid patterns created using brass block batik techniques from “Dahla Batik” in Krabi Province, and Seascape patterns representing the complexity and beauty of the sea, created with hand-drawn batik and wax techniques from “Batik De Nara” in Narathiwat Province, and Ying Batik Paint in Phuket Province.
“HOME Studio SHOP sees batik as a southern craft, so we drew inspiration from nature, seascapes, and rubber plantations of the South. The highlight is the combination of batik and upcycled silk from leftover fabric, which we believe has never been done before. We paid great attention to the development of the patterns and worked closely with local artisans, and we hope this collection will impress everyone at ELLE Fashion Week 2024,” said Vichukorn, the brand’s designer.
Following this, WISHARAWISH, led by designer Wisharawish Akarasantisook, known for bringing local textiles into contemporary fashion, presented the collection “Senses.” This collection draws inspiration from pottery patterns, architecture, and Orientalism art, blending these influences with contemporary craft batik techniques. The fabrics were designed in collaboration with four batik producers— “Batik De Nara” in Pattani Province, “Saloma Batik” in Narathiwat Province, “Thai Batik”, and “Cholathee Kae Batik” in Krabi Province. The designs are aimed at being easily wearable for modern urban lifestyles.
“This collection aims to offer a fresh, contemporary take on batik, with the key focus on menswear that is versatile. The main items include various trench coats and other standout pieces. It’s a collection we put a lot of effort into after being away from the fashion scene for a while,” said Wisharawish, the brand’s founder and designer.
Lastly, KANAPOT, led by Kanapot Aunsorn, celebrated the brand’s 10th anniversary with the collection “Instinct.” Known for its distinctive design, patterns, colors, and volume, this collection features animal print batik patterns, including leopard, military, and floral prints, along with innovative techniques applied to traditional batik fabrics from “Panya Batik” in Satun Province, and “Batik De Nara” in Pattani Province. The brand also experimented with batik on denim, something that had never been done before.
“This collection is special because we worked with artists to develop new patterns and colors, focusing on Big & Bold vibrant designs that reflect the fun and playful spirit of the brand. The designs include both evening gowns and ready-to-wear outfits that are easy to wear. It was a challenge to create new and interesting fabric patterns and transform them into designs that are different from anything seen before,” Kanapot explained.
The “Timeless Crafting with Batik” collection will be available through the See Now Buy Now at the ICONCRAFT Pop-up at Event Space, 4th floor, ICONCRAFT, ICONSIAM from October 4 – 20, 2024.
Additionally, ICONCRAFT offers special promotions for ONESIAM members and international customers. For every purchase of 2,000 baht, customers will receive a 100 baht discount for their next purchase. For every purchase of 8,000 baht, customers will receive a 500 baht discount for their next purchase, subject to terms and conditions. Fans of HOME Studio SHOP, WISHARAWISH, and KANAPOT who spend 20,000 baht will receive an instant 1,500 baht discount. Terms and conditions apply at the point of sale from October 3 – 31, 2024.
The “Timeless Crafting with Batik” fashion show by ICONCRAFT at ELLE Fashion Week 2024 marks a significant opportunity for ICONCRAFT to showcase the beauty of Thai textiles, demonstrate the capabilities of Thai artisans, and reflect the creative power of Thai designers through the timeless allure of batik. This is another important step in supporting Thai textiles and designers on the global stage. For more information and new updates, please follow ICONCRAFT on Facebook: ICONCRAFT.