Due to its unwavering commitment to developing food innovations that continually meet changing consumer demands, CP Foods has received three prestigious awards from BrandAge, a leading marketing publication. Guided by its mission to ensure food security and driven by the concept of “Sustainovation,” which integrates technology and innovation, CP Foods creates nutritious, safe, and environmentally
CP Foods was named “2024-2025 Thailand’s Most Admired Company,” recognized for its exceptional business capabilities and highly reliable services in the food business category. Additionally, under the CP brand, it secured two other awards: “2025 Thailand’s Most Admired Brand,” reflecting consumer trust and reliability in the sausage product category for the third consecutive year, and the “Market Leader Brand Award,” recognizing outstanding marketing activities that underscore the consistent quality and taste of sausages beloved by consumers.
friendly products beneficial for both body and mind.
Kobboon Srichai, Head of Corporate Affairs & Investor Relations at CP Foods, stated that the company’s business policy, aligned with its vision of becoming the “Sustainable Kitchen of the World,” leverages innovations to create food products that promote both physical and mental wellness. This aligns with Sustainovation principles to ensure food security and sustainable consumption under normal and crisis conditions. The company remains dedicated to producing high-quality, safe, delicious, and affordable products while maintaining social responsibility and environmental care.
Anarkawee Chooratn, Head of Marketing at CP Foods, added that rapidly evolving consumer demands present ongoing challenges in sausage product development. By employing standardized raw materials and production processes enhanced by innovation and technology, CP Foods continues to deliver novel flavors and product forms. The company aims to create personalized experiences, positioning its sausage products as a “Brand for Me,” deeply connecting with consumers through four strategic initiatives:
1. Reinforcing Quality: Producing sausages with premium, whole-meat cuts, emphasizing transparency about protein sources that offer great taste and value.
- New Product Development: Introducing innovative flavors and product variations that add excitement, particularly for health-conscious consumers.
- Expanded Accessibility: Strengthening online market presence and targeted marketing activities to effectively reach specific consumer segments.
- Building Brand Love: Collaborating with influencers and brand ambassadors and creating relatable content to foster deeper connections with younger generations.
CP Foods remains dedicated to enriching consumer experiences by continually developing CP brand products into “sausages everyone loves and remembers,” ensuring that innovation genuinely meets consumer needs across all occasions
