The Hong Kong Trade Development Council (HKTDC) debuts a Hong Kong Pavilion at THAIFEX – Anuga Asia 2025. One of the Asia Pacific’s leading F&B trade shows, the event takes place from today until 31 May at the IMPACT Muang Thong Thani in Bangkok.
The Pavilion showcases Hong Kong’s vibrant F&B sector, while helping Hong Kong businesses realise their expansion plans and capture growth and collaboration opportunities in ASEAN.
The Pavilion features 17 Hong Kong businesses, which represent over 20 F&B brands, offering visitors a taste of iconic Hong Kong products and enhancing exhibitors’ exposure in the dynamic region.
“With Asia’s F&B market showing strong growth potential, THAIFEX – Anuga Asia 2025 serves as the premier platform to elevate the visibility of Hong Kong brands in the region. The Hong Kong Pavilion provides exhibitors with a strategic international platform to increase brand awareness, expand their regional market presence and reinforce Hong Kong’s status as a world-class hub for innovation, quality and trade excellence.” said Mr. Ronald Ho, Regional Director, South East Asia & South Asia of the HKTDC.
Known for its gourmet excellence, the Hong Kong Pavilion offerings blend tradition with modernity. Among the traditional highlights are the Chinese cakes triple set and almond cake crafted by the historic Hang Heung Cake Shop, a century-old bakery. Complementing these delicacies is Hiang Kie Coffee Group’s Hong Kong-style Ceylon drip tea, which offers a smooth and aromatic essence of Cha Chaan Teng-style tea.
Reflecting the city’s dynamic and evolving food culture, the Pavilion also presents a variety of modern local favourites. These include Ka Vo Food International’s butter egg rolls and almond egg pieces renowned for their delicate texture and aromatic richness and Fung Lung Trading’s shrimp roe noodles, a classic Hong Kong taste sensation. Realfit CHK’s chicken and mushroom sauces offer convenient, gourmet-ready solutions for quick pasta dishes and soups, while Tapas G. Catering’s high soy protein energy balls caters to the rising demand for nutritious, health-focused snack options.
In addition, visitors can explore heritage brands, like On Kee and Wai Yuen Tong, alongside Cookies Quartet, an award-winning cookie brand honoured with the 2024 Superior Taste Award. The Pavilion also features a wide range of up-and-coming F&B brands, including Hiu Cha Plus Tea, Yunpufa, Lion & Globe Brand, M.X. Cuisine, Tien Chu and Yummy House, showcasing selective tea sets, cooking oils, condiment, sauce and more.
Dedicated networking events will strengthen trade ties between Hong Kong and Thai businesses, highlighted by the “Dim Sum Meets Tom Yum” Hong Kong – Thai Food seminar-cum-networking reception on 28 May at Amber 1, IMPACT Muang Thong Thani. Food industry leaders from Hong Kong and Thailand will share expert insights on marketing strategy and emerging opportunities. This event is complemented by business matching meetings throughout the fair, enabling exhibitors to connect with key F&B communities, exchange market intelligence and unlock new cross-border collaboration.
“THAIFEX – Anuga Asia presents an excellent opportunity for Hong Kong’s F&B sector to gain international exposure and access new markets,” said Mr. Keith Chan, Vice Chairman of the Hong Kong Smart Catering Association. “We are delighted to have five member companies participating in the HKTDC’s Hong Kong Pavilion and support the Council’s efforts in promoting Hong Kong brands on the global stage. The Pavilion, along with initiatives, such as the seminar-cum-networking reception, serves as an effective platform for Hong Kong SMEs to strengthen brand exposure and connect with potential partners across Thailand and ASEAN markets.”
Visitors can enjoy live product presentation of Hong Kong’s signature food products and try their luck at a Hong Kong-style dim sum roulette for a chance to win exclusive prizes.
