UOB Thailand has launched Ultimate Privileges, a refreshed suite of credit card benefits designed to align with evolving consumer lifestyles, alongside the UOB Point Parade campaign, which enhances the value of reward points in the second half of 2025.
Starting 15 August, UOB Point Parade allows UOB cardholders to redeem points for cashback of up to 20 per cent across key spending categories from dining and travel to shopping and experiences. The bank expects the campaign to increase point redemptions by at least 30 per cent in the fourth quarter.
Suporntip Pongsachamnankit, Head of Card Business, UOB Thailand, said, “As consumer lifestyles evolve, our focus is on delivering meaningful value through everyday benefits and aspirational experiences. Ultimate Privileges and UOB Point Parade reflect our commitment to data-driven insight, rewarding our customers in ways that are relevant, flexible, and distinctly UOB”
Ultimate Privileges spans four key pillars: Ultimate Dining, Ultimate Experience, Ultimate Travel and Ultimate Shopping. The UOB Point Parade campaign further incentivises redemptions through Rewards+ platform on the UOB TMRW app, offering access to Michelin dining, flights, premium brands and curated experiences.
