ICONSIAM, a global landmark on the banks of the Chao Phraya River, reaffirms its position as a Global Experiential Destination by collaborating with HEYONE, the renowned art toy studio from China and creator of popular characters such as OZAI, MIMI, FAYA, FURFUR, and MORE THAN ARTS & TOYS, Thailand’s leading importer and distributor of toys and collectibles. Together, they bring a parade of adorable characters to “HEYDAY PLAYLAND”, featuring the largest Pop-up Store ever in Thailand. Fans can shop premium merchandise and the latest collectibles, with highlights including the world premiere of exclusive art toy editions and a variety of special activities, all in a lively, playful atmosphere that transforms the River Park area into a joyful playground for art toy lovers. The event takes place from September 12 to October 9, 2025, at River Park, G Floor, ICONSIAM.
The HEYDAY PLAYLAND event marks another large-scale initiative by ICONSIAM to showcase global pop culture trends and provide world-class art experiences to Thai audiences. Through this creative space and internationally acclaimed works by HEYONE, ICONSIAM reinforces its commitment to becoming a hub for international art collaboration and cultural exchange.
CEO of HEYONE, said “This collaboration with ICONSIAM is a true reflection of ‘Collaboration to Win.’ Together, we have transformed this space into a Creative Playground for collectors and those eager to explore new experiences from HEYONE. This event sets several firsts: the largest Pop-up Store we have ever hosted, the world premiere of multiple exclusive art toy editions, and the first full showcase of HEYONE’s new series in one place. We have also prepared our largest range of special collectibles yet, all-new series, guaranteed to excite fans with every single piece.”
