Bangkok – DITP has launched “THINK THAILAND: NEXT LEVEL” as a strategic initiative to elevate Thai exporters and strengthen the country’s positioning in global markets, aiming to connect Thai entrepreneurs with international opportunities while enhancing competitiveness across the entire export journey The campaign supports businesses from capacity building and product development to partner matching and closing overseas deals, with a strong focus on innovation, design, branding, and the integration of Thailand’s cultural identity to create added value and unlock new trade potential Driven by the concept “Thai to Global: From Local Value to Global Vision,” the initiative also seeks to modernize the image of Thai products and present a more contemporary, creative, and globally relevant narrative Under this framework,
DITP organizes Thai products and services into three key sectors—Food & Fruit, Art & Fashion, and Lifestyle—highlighting strengths in high-quality agricultural products, craftsmanship, and design-driven offerings, as well as lifestyle and wellness experiences that meet modern consumer demands The campaign is further reinforced by key mechanisms such as the Thai Food Thai Farm program, Thai SELECT certification, and a range of capability-building initiatives designed to strengthen entrepreneurs and expand global market access At the same time, the strategy aligns with major global megatrends, including sustainability, wellness, and aging societies, encouraging Thai businesses to develop innovative products and remain competitive in the evolving global landscape Ultimately, THINK THAILAND: NEXT LEVEL serves as a comprehensive framework that not only enhances the value of Thai products but also empowers entrepreneurs to grow sustainably and position Thailand as a distinctive and competitive player in international trade
