THINK THAILAND : NEXT LEVEL, initiated by the Department of International Trade Promotion (DITP), is positioned as a strategic engine to elevate Thai entrepreneurs onto the global stage by redefining export as a process of value creation rather than mere product distribution The initiative, driven by the concept “Thai to Global — From Local Value to Global Vision,” aims to modernize the image of Thai products and strengthen their competitiveness in international markets, aligning closely with global megatrends such as sustainability, wellness, and aging societies DITP continues to build the capabilities of Thai entrepreneurs through knowledge-driven programs under the New Economy Academy (NEA), while simultaneously expanding market access through more than 680 planned activities in 2026, including trade fairs, business matching, and trade missions worldwide
The campaign also sharpens the positioning of Thai products by categorizing them into three key sectors—Food & Fruit, Fashion, and Wellness—highlighting Thailand’s strengths in quality, creativity, and innovation Notable examples of Thai brands demonstrate how local wisdom and resources are being transformed into globally competitive offerings, from alternative protein innovations and circular economy products to modern herbal wellness solutions These developments not only reflect the adaptability of Thai businesses but also underline their ability to respond to rapidly evolving global consumer demands with relevance and originality Ultimately, THINK THAILAND : NEXT LEVEL reflects a long-term strategic framework that empowers Thai businesses to evolve from local producers into value-driven global brands, reinforcing Thailand’s role as a competitive and distinctive player in the global trade landscape while strengthening its position as a key contributor to future global trade growth
