BANGKOK — The Tourism Authority of Thailand (TAT) is partnering with Carrefour Voyages to promote Thai tourism through over 115 travel agencies in France. Siripakorn Cheawsamoot, TAT’s Deputy Governor for Europe, America, Middle East and Africa Markets, announced this initiative aimed at attracting French tourists to Thailand before, during, and after the Paris Olympic Games.
TAT has set itself a target for 2024: 632,000 French tourist arrivals generating 42.9 billion baht in revenue. Taking advantage of the large influx of people traveling to Paris for the Olympics, the TAT is promoting Thai tourism in both online and offline media, hoping to reach 2,000 sales in August.
Travel packages, offered by 115 travel agencies, start at around 1,469 euros for a 17-day, 14-night trip, including international airfare and accommodation. Special packages include:
- A package with international flight and a trip to Northern Thailand, starting from 1,799 euros.
- A package with international flight and excursions to Northern Thailand and Phuket, from 1,849 euros.
TAT collaborated with the following local tour operators for the advertising campaign:
- Joint promotion with Voyage Privé from July 30, 2024 to September 9, 2024, offering travel packages to Thailand with various sports activities such as learning Muay Thai in Pattaya, diving in Koh Samui and other islands in Surat Thani, trekking in Khao Yai and Flying Gibbons in Chiang Mai.
- Joint promotion with Singapore Airlines and the Singapore Tourism Board from July 1 to 24, 2024, with special airfares and stopover packages in Singapore
- Joint promotion with Oovatu focusing on Green Season tourism experiences in Thailand through gastronomy tourism in luxury 5-star hotels.
This marketing campaign primarily targets French tourists, 56 percent of whom are traveling to Thailand for the first time and 44 percent of whom are repeat travelers. The average length of stay is 17.88 nights, with an average spend of 66,796 baht per person per trip.
The most popular destinations include Bangkok, Krabi, Surat Thani, Phuket and Chiang Mai.
