BANGKOK — The Gem and Jewelry Institute of Thailand (GIT) has unveiled a strategic initiative to accelerate sustainability standards adoption across Thailand’s gem and jewelry sector, aiming to capture a larger share of the global market valued at $366.79 billion in 2024.
The move responds to shifting consumer behavior, with sustainability factors now influencing 20-30% of global jewelry sales, according to McKinsey & Company. Modern buyers increasingly prioritize material origin, environmental impact, and ethical production practices alongside traditional craftsmanship considerations.
“Thailand’s craftsmanship and design excellence are already world-class. What will truly unlock the potential of our entrepreneurs to compete globally are trusted standards encompassing responsible sourcing, fair labor, safety, and environmental protection,” Sumed Prasongpongchai, Director General of GIT, told Media OutReach Newswire.
He emphasized that international standards such as the Responsible Jewellery Council (RJC) have become essential “trade passports” for accessing major markets, with transparency and good governance increasingly defining industry competitiveness.
GIT has developed a comprehensive framework anchored on three operational pillars:
GIT Standard for Laboratories: Enhances testing, analysis, and certification processes to ensure products meet internationally recognized standards with clear, traceable origins.
Due Diligence and Traceability: Builds robust corporate governance covering fair labor practices, workplace safety, transparent record-keeping, and material traceability to establish buyer trust.
International Standard Readiness: Provides training and incubation programs to help entrepreneurs comply with international frameworks including RJC Code of Practices and Chain-of-Custody Guidelines.
GIT plans to extend the initiative through 2026 in collaboration with industry partners and government agencies, targeting the entire value chain from manufacturers and factories to laboratories and retailers. The program will particularly support SMEs in meeting global benchmarks, reducing regulatory and reputational risks while enhancing export competitiveness.
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