BANGKOK — 5 June 2026, BLACKPINK’s Lisa has featured in Nike’s star-studded campaign ahead of the 2026 FIFA World Cup, joining world-class athletes, artists and celebrities from various fields in a single promotional film.
The global sportswear giant’s new commercial, titled “Rip The Script”, was launched as part of its campaign for the 2026 FIFA World Cup, which will be jointly hosted by the United States, Canada and Mexico from 11 June to 19 July 2026.
One of the campaign’s highlights is the appearance of Lisa (Lalisa Manobal) of BLACKPINK. She takes centre stage in one scene, signing autographs for fans inside a production studio while a group of football stars break away from the set to chase a football across the studio.
In that scene, Raúl Jiménez, a striker for Premier League club Fulham and the Mexico national team, pauses the action to approach Lisa and ask for her autograph, saying, “Can I get your signature?” before she responds, “Okay.” The moment has charmed fans worldwide and become one of the campaign’s most talked-about scenes.
The advertisement features a host of football superstars, including Kylian Mbappé, Virgil van Dijk, Vinícius Júnior, Erling Haaland and Cristiano Ronaldo. It also includes appearances from celebrities outside football, such as Kim Kardashian, LeBron James, Travis Scott and Channing Tatum.
Nike said “Rip The Script” was built around the idea of breaking free from traditional boundaries and celebrating athletes, creators and cultural figures who are unafraid to be themselves. The campaign’s central message is “Nobody ever dreams of doing what they’re told.”
Enrico Balleri, Nike vice president and creative director for global brand voice, said those featured in the film were selected to reflect how football’s influence extends beyond sport into music, fashion, entertainment and contemporary culture.
Lisa is also the only Asian figure to hold a prominent role in the campaign, reinforcing her status as a global partner for Nike and highlighting her influence as an artist who bridges the worlds of sport, music and fashion.
Lisa’s custom-made pink dress has emerged as another talking point from the campaign. Created by Thai fashion brand IWANNABANGKOK and stylist Nanist, the outfit was made by deconstructing and reassembling components from Nike’s new Mercurial Vapor football boots as part of an upcycling concept.
The outfit was inspired by the Nike Mercurial Vapor 17, a lightweight speed-focused boot weighing 150 grams, which Nike describes as one of the lightest in the brand’s history. The dress incorporates shoelaces, upper materials and lacing details, reinterpreted into a contemporary fashion design.
IWANNABANGKOK said its team completed the dress in just 24 hours to reflect the concept of speed that defines the Mercurial line. The brand described the project as a milestone achieved through collaboration with partners who shared the same creative vision.
Lisa’s appearance in “Rip The Script” marks another milestone for Thai artists on the global stage. The campaign has also brought international attention to Thai fashion label IWANNABANGKOK through one of Nike’s most prominent promotions ahead of the 2026 FIFA World Cup.
