BANGKOK — Thailand welcomed more than 100 contestants Sunday as the 74th Miss Universe pageant began in Bangkok — including Cambodia’s entry, whose participation has stirred debate amid tensions between the two countries.
Held under the theme “The Grand Universe: The Power of Love, The Power of Thailand,” the event marks the fourth time Thailand has hosted the global competition. Activities will run through Nov. 21 across Bangkok, Phuket, and Pattaya, promoting Thailand’s tourism and culture.
The Cambodian contestant, Thai Neary Socheata, or Fiyata, arrived in Bangkok despite her national license holder ELEVENTO9 Company announcing Cambodia’s withdrawal a day earlier, citing “unresolved situations between Cambodia and Thailand.”
Fiyata’s independent decision to join the competition sparked online debate in both countries. She was greeted warmly by Cambodian fans at Suvarnabhumi Airport and later posted on social media, writing, “I’ve arrived safely in Thailand. Thank you for the warm welcome, kindness, and support from everyone. Your love truly means so much to me.”
Organizers Nawat Itsaragrisil, president of Miss Universe Thailand host company Miss Grand International PCL, and reigning Miss Universe Victoria Kjær Thelvik of Denmark welcomed 103 contestants — including Thailand’s own Pavina Singh, Miss Universe Thailand 2025 — at the Chatrium Riverside Hotel in Bangkok.
Events will take place from Nov. 2–21 across three main cities — Bangkok, Phuket, and Pattaya — highlighting Thailand’s tourism and cultural appeal. The final coronation will be held on Nov. 21 at Impact Muang Thong Thani.
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