BANGKOK — Taiwan Expo 2024 opened on Thursday in Bangkok, bringing together 170 Taiwanese companies to showcase advanced technologies and strengthen bilateral ties between the two nations.
The exhibition, organized by Taiwan’s Ministry of Economic Affairs and the Taiwan External Trade Development Council (TAITRA), centers on the theme “Advancing Smart New Southbound.”
The three-day event at the Queen Sirikit National Convention Center features ten pavilions across six major exhibit areas, highlighting innovations in smart manufacturing, healthcare, lifestyle solutions, and circular economy initiatives. A special cultural zone, TAIWAN SELECT, offers visitors hands-on experiences with traditional crafts like zodiac lantern-making and native plant workshops.
“Thailand’s strategic location and favorable investment climate make it an ideal partner for Taiwan’s technological expertise,” said Ms. Cynthia Kiang, Director-General of International Trade Administration. She emphasized how Taiwan’s strengths in semiconductors and smart technologies align with Thailand’s industrial transformation goals.
The expo showcases several cutting-edge developments:
- Smart manufacturing solutions featuring AI-optimized scheduling and carbon management systems
- Healthcare innovations including smart ward technologies presented by leading Taiwanese hospitals
- Sustainable technology solutions focusing on recycling and resource reuse
- Cultural exchange programs promoting traditional Taiwanese crafts and cuisine
Representative of Taipei Economic and Cultural Office in Thailand Chang Chun-Fu highlighted the growing educational exchanges between the two countries, noting that Thai student numbers in Taiwan have quadrupled while Taiwanese students in Thailand have increased sixfold over the past decade.
The event showcases multiple industry forums focused on healthcare innovation, circular economy, and smart manufacturing, alongside business matchmaking sessions to facilitate direct collaboration between Thai and Taiwanese enterprises.
Taiwan Excellence
As one of the popular areas at this Expo, Taiwan Excellence showcases over 58 award-winning innovations at its Pavilion, demonstrating Taiwan’s leadership in technology, design, and sustainability.
Standout products include Optiqb Qbarmour’s 3D vision systems, YZTEK’s e+Autoff Compact safety solution, ible’s Wearable Air Purifier, mbranfiltra’s Portable Water Filter Bag, and BenQ’s W4000i Home Cinema Projector.
The exhibition features two special highlights: FU BEAR, Taiwan’s beloved black bear mascot making its Thai debut on BTS and Plan B buildings, and “The Best Made in Taiwan Red Tag” global campaign. The red tag, symbolizing excellence and good fortune, appears across various industries from architecture to yachting, strengthening Taiwan-Thailand trade relations.
Thai celebrities including Jeab Lalana, Mos Panuwat Sopradit, and Bank Mondop Hemtan visited the Pavilion, drawing significant media attention and showcasing Taiwan’s innovations to a broader audience.
Looking ahead, Taiwan Excellence plans to:
- Launch a pop-up store in Thailand featuring interactive product demonstrations
- Participate in Architect Expo 2025 and Manufacturing Expo 2025
- Expand digital engagement through online showcases and promotional activities
These initiatives reflect Taiwan Excellence’s ongoing commitment to strengthening cultural and economic partnerships between Taiwan and Thailand, while making innovative Taiwanese products more accessible to Thai consumers.
Taiwan Expo 2024 runs from November 21-23, with free admission daily from 10:00 a.m. to 6:00 p.m. at the Queen Sirikit National Convention Center.
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