Thai tea craze hits Tokyo festival with 40-minute queues

@leon_sight

TOKYO, Japan — Thai tea emerged as one of the most sought-after items at the Thai Festival in Tokyo over the weekend, with visitors reportedly waiting up to 30-40 minutes for a single cup.

Japanese social media users posted photos and comments about long queues at the ChaTraMue booth during the 26th Thai Festival, held at Yoyogi Park from 9-10 May.

The festival is regarded as the largest Thai festival held overseas and one of Tokyo’s biggest cultural exchange events, attracting more than 300,000 visitors annually.

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This year’s event was held under the theme “Creative Life and Creative Heartbeat” and featured Thai food, cultural performances, Muay Thai demonstrations, concerts and fan meetings with Thai artists and actors.

Among the most popular attractions was Thai milk tea, with many visitors sharing images of packed queues online. Japanese social media users said customers had to wait around 30-40 minutes to buy drinks from the famous Thai tea brand.

The Thai Festival in Tokyo aims to promote Thai culture and support Thailand’s creative industries and national branding efforts in Japan.