BANGKOK — 22 May 2026, Kris Jenner has once again highlighted a Thai sunscreen product on Instagram, drawing fresh international attention to Thailand’s beauty industry.
The Instagram story featured a sunscreen product from a Thai brand among Jenner’s daily skincare items, further highlighting the growing reputation of Thai beauty products among international celebrities.
Industry observers said consumer behaviour in the beauty sector has increasingly shifted towards products known for their effectiveness and performance rather than luxury branding or high prices alone.
Jenner, who helped build the billion-dollar Kardashian-Jenner beauty empire, had previously generated buzz for Thai skincare after praising a Thai ultra-light facial sunscreen fluid, prompting online discussions among beauty consumers in Thailand and overseas.
Her newest Instagram story further reinforced support for Thai beauty innovation, this time featuring a serum-based sunscreen product designed for body care and sun protection.
Observers said the continued recognition of Thai sunscreen products by international celebrities reflected the growing competitiveness of Thai beauty brands alongside leading global skincare companies.
