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Thai Court Blocks Rescue Plan for JKN of Ex–Miss Universe Owner

FILE — Anne Jakrajutatip, then chief executive officer of JKN Global Group, is pictured during her tenure as a company executive.

BANGKOK — Thailand’s Court of Appeal has overturned a lower court ruling and rejected a petition to place JKN Global Group Plc into court-supervised business rehabilitation, dealing a major setback to the media and content company founded by Anne Jakrajutatip, the former owner of the Miss Universe Organization.

The Central Bankruptcy Court on December 25 read the decision of the Court of Appeal for Specialized Cases, Bankruptcy Division, which found there were no reasonable grounds or viable legal pathway for JKN to rehabilitate its business. The appellate court reversed the earlier ruling, dismissed the rehabilitation petition and struck from the docket the appeal concerning the appointment of the debtor as plan preparer.

The appeal was filed by North Haven Thai Private Equity Gemini Co. (Hong Kong) Ltd., listed as the 13th objector and the company’s 1,512th creditor, challenging both the rehabilitation request and the Central Bankruptcy Court’s order appointing the debtor to prepare a plan.

In its review, the appellate court said JKN, a publicly listed company engaged in content licensing, advertising, dietary supplements and management of Miss Universe Organization rights, had relied heavily on bond issuances as its primary source of funding. The company issued bonds 17 times between 2016 and 2023.

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Anne Jakkaphong Jakrajutatip, owner of the Miss Universe Organization, stands on the stage during the final round of the 72nd Miss Universe Beauty Pageant in San Salvador, El Salvador, Saturday, Nov. 18, 2023. (AP Photo/Moises Castillo)

JKN initially met its bond repayment obligations through the seventh issuance, but defaulted on its eighth bond (JKN239A) upon maturity on Sept. 1, 2023. The default triggered acceleration clauses on bond series 12 through 19, bringing total immediately due debt to 3.212 billion baht ($103.5 million), the court said.

The court acknowledged JKN faced a liquidity crisis that rendered it unable to meet obligations as they fell due, a condition that can qualify a debtor to seek rehabilitation under bankruptcy law. However, it said the company’s financial statements showed growth driven by repeated debt issuance rather than operating profitability.

The court rejected JKN’s claim that investor confidence had been undermined by the collapse of Stark Corporation Plc, saying Stark’s bond default occurred later and was unrelated to JKN’s own default.

It also cited governance concerns surrounding JKN’s sale of the Miss Universe Organization. The court said JKN received only $3.7 million from the transaction, with $10.8 million still unpaid, and that proceeds from a capital increase were used to repay a 300 million baht ($9.7 million) loan to an executive director ahead of other creditors.

“The debtor’s business problems stem from internal management factors,” the appellate court said, adding that JKN failed to demonstrate any realistic means to repay or mitigate losses suffered by bondholders. “There is therefore no reasonable cause and no viable channel for rehabilitation.”

Jakrajutatip, a high-profile transgender businesswoman, resigned from all positions at JKN after being charged by Thailand’s Securities and Exchange Commission. She later stepped down from roles at the Miss Universe Organization. On June 6, 2025, JKN disclosed the SEC charges and the resignations in a filing.

Jakrajutatip became the first transgender woman to own the Miss Universe Organization after purchasing it for $20 million in October 2022. The acquisition was followed by mounting financial turmoil at JKN.

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Thai Netizens Criticise Influencer for Mocking Cambodian Soldiers, Urge Restraint During Conflict

Gun Jompalang posted a photograph of himself holding a military arm badge attached to a Cambodian uniform.

A Thai social media influencer has triggered widespread criticism after posting an image appearing to mock Cambodian soldiers, as fighting along the Thai-Cambodian border enters its 19th consecutive day.

The influencer, known as Gun Jompalang, initially posted a photograph of himself holding a military arm badge attached to a Cambodian uniform, smiling and accompanied by the caption: “Don’t you want to stop yet?” The post quickly went viral and prompted a wave of condemnation from Thai social media users, many of whom argued that frontline soldiers — regardless of nationality — are human beings, often junior ranks with little control over political decisions.

Critics pointed out that many Cambodian troops are believed to be conscripts or ordinary civilians ordered into combat, and that mocking them dehumanises individuals who are themselves victims of political conflict.

Caption change fuels further controversy

After the backlash, Gun Jompalang changed both the image and the caption, replacing the smiling photo with one showing him crying. His new caption accused critics of selective outrage, arguing that incidents such as alleged Cambodian troops stepping on the Thai flag, harming civilians, or photographing Thai soldiers’ bodies had not generated the same reaction.

His sarcastic tone — including references to “peace goddesses” — intensified the debate rather than calming it, further polarising public opinion.

The episode highlights a broader struggle in Thai online discourse during wartime: where to draw the line between patriotism, protest, and incitement — and whether social media figures are amplifying emotion at the expense of restraint.

Public figures urge respect for fallen soldiers

The popular Thai page Drama Addict weighed in, arguing that most Cambodian soldiers killed at the border were ordinary villagers who believed they were defending their country.

The page stated that while Cambodia is a military adversary, individual soldiers deserve respect, noting that many of those killed were in their early twenties, some reportedly students or athletes whose futures were cut short. It argued that blame should be directed at political leaders — specifically Hun Sen — rather than at frontline troops, and urged communication with Cambodian citizens to challenge their leadership rather than dehumanise their soldiers.

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Academic warning on international image

Political scientist Professor Pavin Chachavalpongpun of Kyoto University criticised the Thai government for allowing what he called irresponsible nationalist rhetoric to damage Thailand’s international standing.

He argued that while war involves hostility, it is governed by international norms, and publicly mocking enemy soldiers violates those principles. He warned that allowing influencers to shape war narratives risks escalating nationalism and reinforcing international condemnation of Thailand at a time when the country is already facing diplomatic pressure.

“War has rules,” he wrote, warning against the weaponisation of social media nationalism and what he described as the “normalisation of mockery and hatred”.

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A digital front line

As fighting continues on the ground, the online reaction underscores how social media has become a parallel battlefield — shaping perceptions, inflaming sentiment, and influencing how conflicts are interpreted domestically and internationally.

While physical clashes take lives at the border, the information war is reshaping public attitudes, blurring the line between patriotism and provocation, and raising questions about the responsibility of those with large digital platforms during times of conflict.

With no immediate sign of de-escalation, both the military confrontation and the online debate appear set to continue — each feeding into the other in ways that may prove difficult to contain.

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Myanmar Will Hold Its First General Election in 5 Years on Sunday; Critics Doubt

FILE - Supporters of Myanmar's military backed Union Solidarity and Development Party (USDP), dance on the first day of campaign for the upcoming general election, in Naypyitaw, Myanmar, Oct. 28, 2025.(AP Photo/Aung Shine Oo, File)

BANGKOK (AP) — Myanmar will hold the first phase of a general election on Sunday, its first vote in five years and an exercise that critics say will neither restore the country’s fragile democracy undone by a 2021 army takeover, nor end a devastating civil war triggered by the nation’s harsh military rule.

The military has framed the polls as a return to multi-party democracy, likely seeking to add a facade of legitimacy to its rule, which began after the army four years ago ousted the elected government of Aung San Suu Kyi.

The takeover triggered widespread popular opposition that has grown into a civil war. The fighting has complicated holding the polls in many contested areas.

Voting will be held in different parts of the country in three phases, with the second on Jan. 11 and the third on Jan. 25.

Human rights and opposition groups say the vote will be neither free nor fair and that power is likely to remain in the hands of military leader Senior Gen. Min Aung Hlaing.

Critics doubt a real transition to civilian rule

Richard Horsey, a Myanmar analyst for the International Crisis Group, noted that the vote is being run by the same military that was behind the 2021 coup.

“These elections are not credible at all,” he told The Associated Press. ”They do not include any of the political parties that did well in the last election or the election before.”

Horsey says the military’s strategy is for its favored Union Solidarity and Development Party to win in a landslide, shifting Myanmar from direct military rule to a government with a “civilian veneer” that perpetuates army control.

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FILE – Ko Ko Gyi, chairman of the People’s Party and leader of Myanmar prominent 1988 pro-democracy uprising, speaks during opening ceremony of campaign poster and election campaign, Nov. 19, 2025, in Yangon, Myanmar. (AP Photo/Thein Zaw, File)

That would allow the military to claim that holding the election showed progress towards inclusiveness in the spirit of a peace proposal by the 11-member Association of Southeast Asian Nations, that calls for “constructive dialogue among all parties concerned” so they can “seek a peaceful solution in the interests of the people.”

It would also provide an excuse for neighbors like China, India and Thailand to continue their support, which they contend promotes stability in Myanmar.

Western nations have maintained sanctions against Myanmar’s ruling generals because of their anti-democratic actions and brutal war on their opponents.

The army seized power on Feb. 1, 2021, claiming the 2020 election — won in a landslide by Suu Kyi’s National League for Democracy — was illegitimate because of alleged large-scale voter registration irregularities. Independent observers, however, found no major problems.

On Sunday, ballots will be cast in 102 of the country’s 330 townships. Further rounds will follow on Jan. 11 and Jan. 25, leaving 65 townships where there would be no voting because of the ongoing conflict with ethnic guerrilla groups and resistance forces.

Though 57 parties have fielded candidates, most are posting candidates only in their own home states or regions. Six parties are competing nationwide and have a chance of winning enough seats to wield political power, but the rules make it likely the pro-military USDP will emerge in position to lead a new government.

In total, nearly 5,000 candidates are competing for more than 1,100 seats in the two chambers of the national legislature and in state and regional legislatures, though the actual number of seats that will be filled will be less where constituencies are not voting.

The Union Election Commission has yet to release the total number of eligible voters, but in 2020, there were more than 37 million.

Aung San Suu Kyi and her party are not participating

Myanmar’s 80-year-old former leader and her party are not taking part in the election. Suu Kyi is currently serving a 27-year prison term on charges widely seen as bogus and politically motivated. Her National League party was dissolved after refusing to officially register under the new military rules.

Other parties are also boycotting the vote or have declined to run under conditions they say are unfair. Opposition groups have also called for a boycott by voters.

Anti-coup protesters flash the three-fingered symbol of resistance while holding slogans bearing pictures of deposed leader Aung San Suu Kyi during a demonstration in Yangon, Myanmar on Wednesday April 7, 2021. Photo: AP
Anti-coup protesters flash the three-fingered symbol of resistance while holding slogans bearing pictures of deposed leader Aung San Suu Kyi during a demonstration in Yangon, Myanmar on Wednesday April 7, 2021. Photo: AP

Amael Vier, an analyst for the Asian Network for Free Elections, noted recently that Myanmar’s political parties that won 90% of the seats in 2020 no longer exist today.

An Election Protection Law with harsh penalties enacted this year put even more restrictions on political activity, effectively barring all public criticism of the polls. More than 200 people have been charged for leafleting or online activity over the past few months.

All this likely sets the stage for the military-backed Union Solidarity and Development Party to dominate the polls — and for 69-year-old Min Aung Hlaing to take over as president.

Repression and violence continue

The human cost of Myanmar’s conflict has been high. According to the independent Assistance Association for Political Prisoners, more than 22,000 people are currently detained for political offenses and over 7,600 civilians have been killed by security forces since the army seized power.

There are more than 3.6 million internally displaced people, most driven from their homes by warfare, marking a major humanitarian crisis.

“Myanmar is witnessing intensified violence, repression, and intimidation ahead of military-controlled elections,” the U.N. Human Rights Office said. It added that civilians are being threatened by both military authorities and armed opposition groups regarding participation.

Amnesty International researcher Joe Freeman said that many fear the election will only entrench the power of those responsible for years of unlawful killings.

Horsey, of the International Crisis Group, believes that after the polls, Myanmar is likely to see increased conflict as opponents attempt to prove the military still lacks popular legitimacy.

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Tourist Killed After Motorcycle Veers Into Car in Phuket

Tourist Killed After Motorcycle Veers Into Car in Phuket
Wreckage of the motorcycle involved in the collision on the Kata-Sai Yuan Road near the Sam Ao Viewpoint, Karon, Phuket, on Dec. 25, 2025.

PHUKET — A foreign tourist was killed and another injured after a motorcycle lost control and crashed into an oncoming car on a winding hillside road in Phuket, police said.

The crash occurred at about 5 p.m. on December 25, on the Kata–Sai Yuan road near the Sam Ao Viewpoint in Karon subdistrict. Police from Karon station were alerted by the local radio centre and sent officers to the scene.

Police said the car driver, identified as Sorachai Thaodaeng, 50, was driving a white Isuzu vehicle registered in Bangkok. He was not injured, though the front right side of his car was damaged.

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Wreckage of the motorcycle involved in the collision on the Kata-Sai Yuan Road near the Sam Ao Viewpoint, Karon, Phuket, on Dec. 25, 2025.

Authorities discovered the body of a female rider, identified as Polina, alongside a Honda Click motorcycle bearing red temporary plates. An injured male passenger, Artem, was treated at the scene and evacuated for medical care. The nationalities of both individuals have not yet been established.

Preliminary investigations found that the motorcycle had been travelling along the Kata-Sai Yuan road towards the Sam Ao Viewpoint. The stretch of road is steep and winding, with two lanes separated by a solid yellow line.

Police said the motorcycle crossed into the oncoming lane and collided head-on with the car approaching from the opposite direction. Officers documented the scene and said further legal proceedings would follow.

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Cambodian Man Severely Burned Seeking Treatment in Pattaya

Cambodian Man Severely Burned Seeking Treatment in Pattaya

PATTAYA, Thailand — Cambodian man who suffered severe burns to about 80% of his body travelled by intercity coach from Hua Hin to Pattaya to seek medical treatment, after sustaining injuries while working on a yacht, rescue officials said.

The incident was reported at about 1:40 p.m. on December 25, when Pattaya’s Marine Disaster Prevention Radio Centre received a call from crew members of a fishing boat named Aura. They reported that a Cambodian worker had been badly burned and was aboard a vessel anchored in the middle of Pattaya Bay, in Nong Prue subdistrict of Bang Lamung district, Chonburi province.

Marine rescue personnel, together with medics from the Sawang Boriboon Thammasathan Rescue Foundation in Pattaya, rushed to the scene.

On board the vessel, rescuers found the injured man, identified as Lee Boonma, 46, from Koh Kong, Cambodia. He had sustained serious burns to his face, arms and both legs, with an estimated 80% of his skin affected. Rescue workers provided emergency first aid before transporting him ashore at Laem Bali Hai Pier, where he was taken to Pattaya City Hospital for further treatment.

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The yatch, and the fishing boat “aura”.

Speaking to authorities, the man’s wife, Savitree Wong-ngern, 38, said her husband had delivered a yacht to a customer in Hua Hin, Prachuap Khiri Khan province, on Dec. 24. On the morning of the incident, he travelled by coach back to Pattaya to meet her on the vessel, which was anchored in Pattaya Bay.

She said she was shocked when she first saw his condition. According to her husband, the injury occurred while he was repairing a battery beneath the yacht’s hull, when a sudden spark flared up and struck his face and arms. After being burned, he was unsure what to do and decided to take a bus across provinces to Pattaya so his wife could take him to see a doctor, she said.

The exact cause of the fire remains unclear. His wife said further details would be sought once his condition improves and he is able to explain what happened.

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Three Trapped in Pattaya Hotel Lift More Than an Hour

Three Trapped in Pattaya Hotel Lift More Than an Hour
Responders assess three individuals trapped inside a transparent glass elevator: a Thai woman, a hotel security guard, and a foreign national on Dec.26, 2025.

PATTAYA  — Three people were rescued early Friday after being trapped for more than an hour in a glass lift at a hotel in Pattaya, prompting emergency workers to smash the lift’s glass to free them, authorities said.

The Sawang Boriboon Thammasathan Rescue Centre received a report at about 4:10 a.m. on December 26 that people were trapped inside a lift at a hotel on Soi Yen Sabai in South Pattaya, in Nong Prue subdistrict of Bang Lamung district, Chonburi province. Rescue workers rushed to the scene.

At the hotel’s ground floor, responders found a transparent glass lift with three people inside: a Thai woman, a hotel security guard and a foreigner. All appeared exhausted and were experiencing breathing difficulties after being stuck inside the lift for nearly an hour.

Rescue workers and police initially tried to force the lift doors open using tools, but after about 10 minutes the trapped occupants showed signs of increasing weakness and shortness of breath. The team then decided to break the glass using a fire extinguisher to create an opening. All three were brought out safely, drawing visible relief from those at the scene.

Rescue workers provided first aid before handing the victims over to hotel staff for close monitoring.

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Responders assess three individuals trapped inside a transparent glass elevator: a Thai woman, a hotel security guard, and a foreign national on Dec.26, 2025.

According to the hotel’s security guard, the incident began when the foreign guest arrived at the hotel by taxi but did not have cash to pay the fare. The group entered the lift to go to a room to collect money. Four people were initially inside the lift: the foreign guest, the security guard, the taxi driver and the Thai woman.

The lift issued an overload warning, prompting the taxi driver to step out. After the doors closed, the lift malfunctioned and could not be reopened. Hotel staff attempted to resolve the problem but were unsuccessful and alerted police and rescue services for assistance.

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Cambodian Court Terminates 5-Year Probe into Wanchalearm Abduction

A file photo of Wanchalearm “Ta” Satsaksit.

BANGKOK — A Cambodian court has shuttered its investigation into the 2020 disappearance of Thai political activist Wanchalearm Satsaksit, according to his family and legal representatives, ending a five-year inquiry that human rights groups say failed to yield a single suspect.

The Cross Cultural Foundation (CrCF) announced Wednesday that Wanchalearm’s sister, Sitthanan Satsaksit, received notice from the Phnom Penh Municipal Court stating that the investigation into charges of unlawful detention and illegal weapons possession has been terminated. The order, signed by an investigating judge on Dec. 17, marks the first formal update in the case since late 2020.

Wanchalearm, a vocal critic of the Thai government and a refugee living in exile, was snatched from the street in broad daylight on June 4, 2020. Witnesses and CCTV footage showed armed men forcing him into a black van outside his condominium in central Phnom Penh. His whereabouts remain unknown.

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Banners showing disappeared government and monarchy critic Wanchalearm Satsaksit are displayed at a pro-democracy protest on Sept. 4, 2020, in Ubon Ratchathani.

“The case might be closed, but he will not be forgotten,” Sitthanan said in a statement, calling the court’s decision an “insult” to the family. “Receiving a document stating that the investigation has ended without identifying a single suspect is not only a failure of the law; it is an insult to the disappeared person and to the family still waiting.”

The closure of the case has drawn sharp criticism from human rights advocates who argue that Cambodia has ignored its international obligations. Cambodia has been a party to the International Convention for the Protection of All Persons from Enforced Disappearance since 2013.

Prakaidao Pruksakasemsuk, deputy director of CrCF, said the decision demonstrates a “justice system that enables impunity,” particularly regarding “transnational repression”—a term used to describe governments targeting dissidents beyond their own borders.

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Sitthanan Satsaksit, left, speaks about her brother Wanchalearm Satsaksit during an event organized by Amnesty International on Oct. 5, 2020.

Earlier this year, the United Nations Committee on Enforced Disappearances urged Cambodia to intensify its search for Wanchalearm and conduct an impartial investigation. Despite these calls, the CrCF says Cambodian authorities failed to utilize available CCTV evidence or provide a transparent account of the procedural steps taken over the last five years.

The Cambodian government has long denied involvement in the abduction, and the court’s latest order effectively halts any domestic legal pursuit of the truth.

Rights groups warn that the termination of the probe sends a chilling message to political exiles in Southeast Asia, suggesting that host countries may not provide the protection required under international law.

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Thai Police Hunt Two More in Romance Scam, Canadian and Cambodian

Thai police arrest a Swiss man, a suspect in a transnational romance scam network, at a residence at an undisclosed location and time, police said.

BANGKOK — Thai police said Thursday they are seeking two foreign suspects after dismantling a transnational romance scam network that allegedly swindled a Thai single mother out of nearly $705,000 over more than two years.

The Central Investigation Bureau (CIB) said it has arrested 13 suspects on charges including fraud by impersonation, document forgery, inputting false data into computer systems and money laundering. Two additional suspects — a Canadian man and a Cambodian man — remain at large, police said.

Police said the case came to light after the victim filed a complaint through the Thai police’s online reporting system with the Anti-Online Scam Center. Investigators said the woman was groomed into a romantic relationship beginning in 2023 after meeting a man on the ThaiCupid dating website. The suspect later moved the conversation to the LINE app.

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Central Investigation Bureau Commissioner Lt. Gen. Nattasak Chawnasit speaks during a news conference announcing the arrest of suspects linked to a romance scam network at the CIB headquarters in Bangkok on Dec. 25, 2025.

According to police, the scammer claimed to be a Jordanian single father whose overseas business had failed. He later persuaded the woman to invest with him abroad, promising that if the venture succeeded he would move to Thailand to live with her.

Between January 2024 and July 2025, the woman transferred money 42 times, losing a total of 21.9 million baht, or about $704,900, police said. She reported the case after contact with the man diminished and she suspected she was being deceived.

Police said warrants were issued for 17 suspects — 14 Thais and three foreigners, including one Canadian, one Cambodian and one Swiss national. Thirteen suspects were arrested across nine provinces, while two were found already in prison on other cases. The two foreign suspects, identified by police as Mr. Yat, a Canadian national, and Mr. Kim, a Cambodian national, are still being sought.

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Thai police arrest a Thai woman, a suspect in a transnational romance scam network, at a residence at an undisclosed location and time, police said.

All of the arrested suspects denied the charges, police said. Some claimed they were involved only in buying and selling digital currency, while others said they had been paid by unknown individuals to open bank accounts and install mobile banking applications.

Investigators said accounts used in the network were linked to at least 19 other call-center scam cases, causing additional losses of more than 36 million baht, or about $1.16 million. Combined with the latest case, total damages exceeded 50 million baht, or roughly $1.6 million, police said.

Police warned the public against transferring money to people met online or agreeing to investment solicitations without verifying identities. Authorities also cautioned that buying or selling bank accounts or registered SIM cards is a criminal offense punishable by up to five years in prison and a fine of up to 500,000 baht ($16,100).

“This case shows that the length of online contact is not a reliable measure of trust,” a senior police official said. “Even relationships that last more than a year without meeting in person can hide serious dangers.

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German Engineer Reports $700 “Miracle” Hair Growth Scam in Pattaya

Pattaya police officers interview a 57-year-old German industrial engineer at the Pattaya City Police Station on Dec. 25, 2025. The man filed a formal complaint after being scammed out of more than $700 for "miracle" hair growth supplements.

PATTAYA — A German industrial engineer has filed a police report after being scammed out of hundreds of dollars for what was promised to be a “miraculous” herbal hair growth treatment, local authorities said Thursday.

The victim, identified as 57-year-old Mr. Yilmaz, approached investigators at the Pattaya City Police Station in Chonburi province. He reported that he was deceived into purchasing two jars of herbal supplements for over 22,000 baht (approximately $708).

According to investigators, Yilmaz was walking near Pattaya Beach Road Soi 13/2 on the night of December 24 when he was approached by a foreign man. The suspect allegedly struck up a conversation and made extravagant claims about a specialized hair tonic capable of regenerating hair on a bald scalp.

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A 57-year-old German tourist displays a photo on his smartphone of the herbal supplements he was allegedly tricked into buying. The victim claims the products were sold under the false promise of miraculous hair regeneration.

Yilmaz admitted to police that he was convinced by the sales pitch and followed the man to a nearby herbal shop. Upon returning home and inspecting the product, he realized it lacked any of the promised properties and was grossly overpriced.

The incident follows a string of similar scams in the seaside resort city. Local authorities have previously warned of organized groups, often identified as Pakistani nationals, who target foreign tourists in major entertainment districts.

The “bait-and-switch” tactic typically involves befriending a tourist, offering “miracle” supplements, and leading them into specific shops to finalize high-priced transactions.

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Pattaya police officers interview a 57-year-old German industrial engineer at the Pattaya City Police Station on Dec. 25, 2025. The man filed a formal complaint after being scammed out of more than $700 for “miracle” hair growth supplements.

Law enforcement officials noted that while many tourists report such crimes, legal proceedings often stall because the victims must return to their home countries. In cases where the victim remains in Thailand, police have successfully raided suspect shops and forced owners to issue refunds, though many shops reportedly resume the predatory practices shortly after.

The engineering professional is not the first victim of the scheme this year. On November 12, another German tourist, 52-year-old Mr. Nadir, filed a complaint after being tricked into paying €4,000 ($4,400) for “miraculous” herbal coconut oil under similar circumstances.

Community leaders and local businesses are now calling for stricter enforcement and more rigorous inspections of herbal outlets to protect the city’s tourism reputation and prevent further visitors from falling prey to the scam.

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BioActive+ and KERATASE introduce a “Dual-Care Approach for Healthier Hair

BioActive+, a premium dietary supplement brand from New Zealand, has partnered with KÉRASTASE, the luxury French haircare brand under the L’Oréal Group, to launch the “2 Doses a Day for Stronger Hair” campaign in Thailand, introducing a holistic Dual-Care Approach to modern haircare.

The collaboration combines BioActive+ Concentrated Liquid KERA™, an edible keratin supplement developed with advanced nutritional science, with KÉRASTASE Genesis Anti Hair-Fall Serum, a clinically proven luxury treatment that reduces hair fall and breakage by up to 84% in six weeks, delivering inside-out hair care results.

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Dr. Wasana Intasang, Founder of BioActive Thailand, said the partnership reflects the brand’s belief that true hair health starts from within, while Aun Zaidi, General Manager Thailand Professional Product Division, L’Oréal Thailand, noted that the collaboration extends KÉRASTASE’s expertise beyond external care to meet evolving consumer needs.

Launch activities run until 15 December 2025, including a TikTok Live Duo featuring Dr. Wasana Intasang and celebrity hairstylist Gong – Krit Jirakiatwattana, and the KÉRASTASE x BioActive+ Hair Care Day @ Hive Salon, offering professional hair analysis and personalized treatments.

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The official launch is attended by BioActive+ executives led by Dr. Wasana Intasang, Suvaphat Itthiphaholphat, Vice President, and Supanut Klanruangsaeng, Brand Director; alongside KÉRASTASE executives Aun Zeidi, General Manager Thailand Professional Product Division, L’Oréal Thailand, Ingchanok Li, General Manager, and Anchisa Yongchaicarn, Keratase Brand Manager.

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