ICONSIAM, the global landmark on the banks of the Chao Phraya River, proudly opens its space to celebrate diversity with the campaign “ICONSIAM PRIDE OUT LOUDER 2025,” amplifying Thailand’s Pride power for the world to hear throughout June 2025. The campaign is filled with activities that reflect diversity and promote equality across all dimensions. Highlights include showcasing the history of Pride in Thailand and sharing inspiring stories of The Pride Successors—individuals who achieved success by embracing their true selves. The Pride Out Wall will also be unveiled, inviting everyone to express their voices. Shoppers can indulge in Pride-inspired merchandise from top brands. And don’t miss the special highlight: a collaboration with the hit Y-series “Kee Meun Fah” (Your Sky), featuring a collectible photo card set released for the first time and an exclusive fan meet with seven beloved Y-series stars—celebrating the courage to be oneself through a louder, prouder voice than ever before.
Suma Wongphan, Assistant Managing Director of ICONSIAM Co., Ltd., stated “The enactment of the Marriage Equality Act in early 2025 marked a historic milestone in Thailand’s journey toward gender equality, reflecting tangible progress in the recognition of sexual diversity and providing the LGBTQIA+ community with equal rights in society. Coupled with the global success of Thai Y-series, now a powerful form of Soft Power, it’s evident that Thailand truly embraces diversity. To further affirm Thailand’s role as a world-class destination for inclusion, ICONSIAM, together with its partners, proudly launches ‘ICONSIAM PRIDE OUT LOUDER 2025’ to elevate Thai Pride and project voices of pride further than ever before. This campaign supports Pride from every angle, showcasing ICONSIAM as a space where every identity is empowered to shine.”
PRIDE OUT THAILAND: Reflecting on the Pride Journey in Thailand
To celebrate equality and foster a deeper understanding of gender diversity in Thai society, ICONSIAM invites everyone to revisit the history of Pride in Thailand—from times of little acceptance to the recent enactment of the marriage equality law. For the first time, a special feature will dive deep into the origins, changes, and turning points that empowered LGBTQIA+ voices to be heard nationally. Throughout June 2025, expect exclusive articles and content on the “History of Pride”—offering insights into the significant milestones that have advanced love and equality in Thailand.
PRIDE OUT “Y”: Thai Y-Series Culture Captivates the World with “Kee Meun Fah”
A major highlight of “ICONSIAM PRIDE OUT LOUDER 2025” campaign is the push for Thai Y-series culture, a global phenomenon and a form of Thai Soft Power making waves in international entertainment. ICONSIAM teams up with the popular boy-love series “Kee Meun Fah” by Mandee Work to present a Special Card Box Set for fans to collect, along with an Exclusive Fan Meet featuring surprise performances from 7 cast members: Thomas Teetut Chungmanirat, Kong Kongpob Jirojmontri, Titi Wanphichit Nimitphakphum, Por Suppakarn Jirachotikul, Auau Thanaphum Sestasittikul, Save Worapong Walor and Patji Jirachart Buspavanich. Fans will enjoy a HI-BYE session, signed box sets, group photos with the 7 actors, and chances to be a Lucky Fan on stage and win exclusive prizes. The event takes place on June 6, 2025, at ICON CINECONIC, 6th Floor, ICONSIAM.
How to Join the “Kee Meun Fah” Exclusive Fan Meet:
- Option 1: ONESIAM members who purchase the Special Card Box Set valued at THB 6,000 (only 150 sets available) will receive entry to the fan meet, HI-BYE session with the cast members, a chance for on-stage autographs (10 winners), and group photo opportunities. The Special Card Box Sets are available for purchase at Charoen Nakhon Hall, M Floor (in front of Zara) from May 22 – June 1, 2025 (limit 2 sets per person).
- Option 2: ONESIAM members can collect receipts from ICONSIAM, ICS, or Siam Takashimaya. Every THB 1,000 spent earns one chance to draw a random collectible card (15 designs total) at the M Floor Information Counter (in front of Zara). 150 lucky winners will get entry to the exclusive fan meet with HI-BYE session and a group photo. Limited to 2 entries per person. Special offer: For every THB 5,000 spent on a single receipt, receive 5 extra draws. New ONESIAM SuperApp members can double their chances (2 draws for the first THB 1,000 spent).
PRIDE OUT “Us”: Honoring Pride Icons Who Dared to Succeed
PRIDE OUT “Us” features the inspirational stories of The Pride Successors—trailblazers who achieved greatness by embracing their true identities. These include LGBTQIA+ icons across industries, such as Bunrod Areewwong, a famous influencer, Dr. Natsinee Areekul, a renowned chest surgery specialist and Pum Anuchit, a creator of the beloved Facebook page “kiwtum” known for cute illustrations and uplifting messages. Their stories will be shared via ICONSIAM’s Facebook page throughout June, inspiring society to be more inclusive and equal.
PRIDE OUT WALL: Share Your Voice for a Bright Future
ICONSIAM unveils the Pride Out Wall, a creative and open space for everyone to express thoughts and hopes for the future of Pride, showcasing the power of diversity and the acceptance of every identity.
PRIDE OUT LANDMARK: Rainbow Check-In Points You Can’t Miss
Discover PRIDE OUT LANDMARK photo spots adorned with shimmering rainbow glass designs. These iconic landmarks are more than just photo ops—they’re powerful symbols of acceptance and celebration of individuality. The space encourages everyone to shine brightly in their own unique way, with confidence and pride.
Shop Exclusive Pride Products
ICONSIAM collaborates with MERGE to celebrate Pride Month through a bold and empowering collection. The centerpiece is the launch of the Signature A Day Bag Mini in a brand-new design and standout colors—versatile for daily use and perfect for expressing the Pride spirit. Celebrate confidence in style at the exclusive product launch event.
Come celebrate equality and let your voice of Pride be heard louder than ever with “ICONSIAM PRIDE OUT LOUDER 2025.” Discover exclusive Pride-themed items from leading brands, spread across ICONSIAM throughout June. For more information, visit Facebook: ICONSIAM
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