The 7th ASEAN-China Media Week focuses on “More Silk Road Cooperation, New Chapter Communication, Innovative Media Approach.” The event is organized by China’s National Radio and Television Administration (NRTA), the People’s Government of Guangxi Zhuang Autonomous Region, Thailand’s Ministry of Culture, and the Thai Media Fund. It runs from June 26 to July 3, 2025 in Bangkok to celebrate the Golden Jubilee of Thailand-China Friendship.
H.E. Mr. Phonpoom Vipattipumiprates, Thai Vice Minister for Culture, presided over the opening ceremony as a representative of the Thai prime minister and culture minister. He was joined by several high-ranking officials: H.E. Mr. Dong Xin, Vice Minister of China’s National Radio and Television Administration; H.E. Mr. Hu Fan, Vice Governor of Guangxi Zhuang Autonomous Region; Mr. Suksit Srichomkwan, deputy secretary general to the Thai prime minister; Mrs. Rakchanok Kojaranont, Thai deputy permanent secretary for Culture; and Dr. Dhanakorn Srisooksai, chief executive officer of Thai Media Fund.
Distinguished guests and media representatives from Thailand and China attended the opening ceremony on June 26, 2025 at the Royal Thai Navy Convention Hall in Bangkok.
The opening ceremony showcased cultural performances from both nations. It began with “Festive Melodies of the Silk Road,” featuring Jennifer Kim (Thai), Wei Qingqing (Chinese), and performers from SW SHOW and Guangxi University for Nationalities.
Next came “Tale of China’s Underglaze Blue Porcelain” (Sensai Laikram), a theatrical performance by the Bunditpatanasilpa Institute. This was followed by a Chinese-ASEAN medley performed by Joan Allan Anderson Sinapati (Indonesian), Yang Zhia (Chinese), Carmen Lee Jiawen (Malaysian), and Bui Huong Ngan (Vietnamese), along with SW SHOW.
The program continued with “Stars and Oceans” (Talay Moo Dao), a creative show featuring singers Huang Ying (Chinese) and Pittaya “Daou” Saechua. Performers from SW SHOW and Guangxi University for Nationalities also participated.
The ceremony included dubbing performances of the “Daughter of the Mountains” series and “Lijiang River” documentary by Napassawan Watchareewong Na Ayutthaya and Pichapop “Oh” Pattarakulniyom. The event concluded with the song “Fly Over.
H.E. Mr. Phonpoom Vipattipumiprates,, the Thai vice minister for culture, describes the “7th ASEAN-China Media Week” as an outstanding mechanism that has continuously driven media and cultural cooperation between ASEAN and China. Serving as a strategic forum, it has created spaces for ASEAN and Chinese media professionals/organizations to meet up and exchange viewpoints in a way that tangibly foster collaborations across public, private and people’s sectors.
Mr. Phonphoom emphasizes that the Thai government always places significantly importance on international media cooperation and the promotion of Thai “soft power” via media, which are powerful tools for presenting Thailand’s cultural value, creativity and identity on international stage.
H.E. Mr.Dong Xin, , Vice Minister of the National Radio and Television Administration of China (NRTA), says the “7th ASEAN-China Media Week” is the big annual event for maintaining good ties and propagating audiovisual materials that link peoples of ASEAN and China together.
He believes the event has reaffirmed the belief that “Thailand and China are in one same family” as personnel from their radio, TV and audiovisual media industries come together with the goodwill and aspiration to collaborate and pursue further development, renewing efforts to build a beautiful future for Thai – Chinese audiovisual industries.
Mr. Suksit Srichomkwan, deputy secretary general to the Thai prime minister, adds that media organizations are crucial to promoting mutual understanding among peoples and fostering friendship in the people’s sector, which will lead to cultural, economic and social exchanges at all levels. These elements lay down the key foundation for not just international cooperation but also the region’s peace in the long run.
According to him, the Thai government has the policy to promote media cooperation between Thailand and China across various dimensions – from media-based cultural promotion to up-skilling for media production, the exchange of personnel across various media fields and the multidimensional enhancement of media-production technology – in support of the sustainable development of media professions as well as people’s quality of lie.
H.E. Mr. Hu Fan, Vice governor of the People’s Government of Guangxi Zhuang Autonomous Region, says his region is a border zone and a gateway of China, which opens up to and embraces ASEAN. To Guangxi Zhuang, ASEAN has been its biggest trade partner for 25 consecutive years already.
The ASEAN-China Media Week had been held six times before, resulting in nearly 50 projects, the promotion of 678 programs via 450 ASEAN/Chinese media outlets, and the co-production of 30 audiovisual series that altogether have had 50 episodes. This year, the ASEAN-China Media Week also celebrates the 50th anniversary of the diplomatic relations between Thailand and China.
As a part of the celebration, Chinese President Mr. Xi Jinping paid official visits to ASEAN nations in April. He also witnessed the signing of 105 bilateral cooperation agreements between China and ASEAN nations. These agreements cover connectivity, artificial intelligence (AI), culture, sports, living conditions, media and more with the aim to create a strong China-ASEAN Community.
Dr. Dhanakorn Srisooksai, chief executive officer of Thai Media Fund, says the 7th ASEAN-China Media Week has branched out to various other activities this year. For example, the ASEAN-China Audio-visual Industry Cooperation Conference 2025 was held on2 7 June 2025. The 2025 China-ASEAN (Thailand) Film Showcase then will run under the “Shared Landscapes, United Visions” theme from 27 June to 3 July 2025.
The 7th ASEAN-CHINA Audio-Visual Programs Dubbing and Broadcasting will follow, running from July to September this year via Chinese and ASEAN media outlets.
All these activities aim to promote media cooperation and people-to-people exchanges between China and ASEAN, support high-quality collaboration in the China-ASEAN radio and television industry, and contribute to building a stable and sustainable China-ASEAN community with a shared future.
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