The Royal Thai Army Sports Center, Lumpinee Boxing Stadium, joins forces with LUMMAX to rebrand “Lumpinee Boxing Stadium”
“A major transformation into Asia’s sports and entertainment hub”
The Royal Thai Army Sports Center, Lumpinee Boxing Stadium, has signed a cooperation agreement with LUMMAX Co., Ltd. to jointly upgrade the Lumpinee Boxing Stadium to be modern and meet international standards.
The historical agreement was signed by Lt.Gen.Pongchart Kampalanuwong, Director of the Army Sports Development Center, Lumpinee Boxing Stadium who has determined to center it as the global boxing hub and entertainment venue, under ambitiousness for building up the future of Muay Thai at a level of global stage in a sustainable pathway.
Lt.Gen.Pongchart Kampalanuwong, Director of the Army Sports Development Center, Lumpinee Boxing Stadium, who has led the project, said that the Lumpinee Boxing Stadium modification has not been only involved with basic infrastructure development, but also aggressively maintained persistence to inherit Muay Thai culture. This would be parallel with the country’s potential for promoting Thai martial arts- Muay Thai, entertainment and tourism under its national strategy for the economic and social sustainable development.
The project has received great support from both local and international partners in various fields that helps it offer a chance to other boxing promoters and organizers for joining the scheme as well. This will be a kind of new model for promoting the boxing stadium to a heart of activity that is led to benefit to aspects of economic, social and cultural development, he added.
Under the cooperation, it has sent a clear message to elevate the Lumpinee Boxing Stadium as a full hub of global sports and entertainment, which would welcome other entertainment activity such as concert, boxing show and competition, e-sport, exhibition, Thai culture promotion and other events. It is a significant movement for building up ecosystem that links tourism, sport and importantly creative economy together. The income will be turned into the army staff’s welfare for their well living system.
Miss Krongkwan Lertjaruanun, Chief Executive Officer of LUMMAX company, said that the company would exercise its expertise of advanced audio and light technology and live broadcasting innovation to raise up viewers’ experience, together with creating commercial advertisement and space to lure more business opportunities. It is also in charge of ticket distribution system, which has included both online and offline service to welcome both local and oversea demand. The basic infrastructure facility to serve various kinds of activity will be developed, paving a way for the country’s global destination of sport and entertainment venue.
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