From left to right: Carla Porter, Miriam Nini – Bar Manager, Stella Bar at Capella Bangkok, Arno Schonfelder – General Manager, Alchemy Wines & Spirits (Thailand), Nishsha Boonyagorn, Thitipong Lorprasert and Pattaraporn Chata, Campari Group Brand Ambassador – Thailand
Bangkok, Thailand – Campari and Alchemy Wines & Spirits (Thailand) recently hosted Thailand’s official Negroni Week Opening Night at Stella, Capella Bangkok, marking the 14th edition of the global initiative that brings together the international hospitality community in support of meaningful social and environmental causes.
Launched in 2013 by Imbibe Magazine, Negroni Week has grown from just 120 participating venues in its inaugural year to thousands of bars and restaurants around the world, raising more than US$5 million for charitable causes.
This year, Imbibe Magazine, Campari and Slow Food continue their global collaboration to amplify Negroni Week’s impact across more than 160 countries. By bringing together the hospitality industry and Slow Food’s international network, the initiative supports positive change through sustainability, education, equity, diversity, and the preservation of local food and beverage cultures.
At the heart of the initiative is the Negroni Week Fund, with donations from participating venues supporting Slow Food community projects around the world. These programmes focus on strengthening local communities, preserving cultural and culinary traditions, and
providing education and opportunities within the food and beverage industry. Throughout Negroni Week, guests are invited to visit participating bars, enjoy their interpretation of the iconic Negroni, and contribute to a global movement supporting a more sustainable, inclusive and equitable food and beverage system.
The official opening celebration at Stella, Capella Bangkok brought together representatives from Campari, Alchemy Wines & Spirits (Thailand), the hospitality industry, and distinguished guests to celebrate the enduring legacy of the Negroni while highlighting the global bar community’s power to create positive change.
ABOUT CAMPARI
Campari is the iconic, unforgettable Italian red spirit, recognized for the fourth year in a row as #1 Best-selling Liqueur and once again #1 Top Trending Liqueur in the world’s best bars*. Founded in Milan in 1860 by Gaspare Campari and pioneered by his son, Davide, who created something so distinctive and revolutionary that its secret recipe has not been altered since, Campari sits at the heart of some of the world’s most famous cocktails. Vibrant red in colour, Campari’s unique and multi-layered taste is the result of the infusion of herbs, aromatic plants, and fruit in alcohol and water. As well as being unique and distinctive, Campari is extremely versatile, offering boundless and unexpected possibilities. Since its creation, Campari has served as a source of passionate inspiration for the world’s best bartenders as well as artists in different fields, stimulating people’s instinct to unlock passion and inspire limitless creations.
*Source: Drinks International Brands Report 2025
ABOUT THE NEGRONI
It was around the year 1919 in Florence when Count Camillo Negroni contemplated ordering an Americano cocktail but decided it was time for a change. He requested it with a touch of gin instead of soda, inspired by his last trip to London and its prevalent gin scene. The bartender was pleased to honour Count Camillo Negroni’s request and added an orange garnish rather than the lemon wedge of the Americano, to signify the new drink he had created. In Florence, the Count’s ‘usual’ became known as Count Negroni’s Americano, or the “Americano with a touch of gin”, but regardless of how it was referred to back then, the Negroni was born. The Negroni is now one of the most famous contemporary classic cocktails. Anywhere you go in the world, you will find a mixologist who can make you the iconic Negroni. The original recipe – a perfectly balanced combination of equal parts of Campari, sweet red Vermouth, and London Dry gin – is more than a century old and continues to be enjoyed today. According to the Drinks International Cocktail Report 2025, Negroni is the #1 best-selling classic cocktail in the world’s best bars. The International Bartenders Association (IBA) lists Campari as an official ingreฟdient of the Negroni, and thus, there is no Negroni without Campari! For more information, visit http://www.campari.com.
ABOUT CAMPARI GROUP
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spanning aperitifs (including iconic brands like Aperol and Campari), Agave spirits (such as Espolòn tequila), Whiskeys and Rum (Wild Turkey and Appleton Estate), as well as Cognac and Champagne (including Courvoisier and Grand Marnier). The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group operates via 25 production sites worldwide and its own distribution network in 27 countries. Campari Group employs approximately 5,000 people. The shares of the parent company Davide Campari-Milano N.V. (Reuters CPRI.MI – Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001.
For more information: http://www.camparigroup.com/en. Please enjoy our brands responsibly.
