Celebrating Thai Culture and Soft Power on the Global Stage While Highlighting the Success of Korea’s Clean Energy Transformation
B.Grimm Power, a leading global energy producer, proudly announced its successful role as the main sponsor of the “Sawasdee Seoul Thai Festival 2025,” a vibrant celebration of Thai culture held in Seoul, South Korea. The festival highlighted Thailand’s culture and soft power through food, crafts, tourism, health, and innovation, offering Korean audiences an authentic experience of Thainess. At the same time, the event underscored B.Grimm Power’s position as one of the Thai private companies investing in clean energy in South Korea.
The “Sawasdee Seoul Thai Festival 2025,” now in its 10th edition, was organized by the Royal Thai Embassy in Seoul in collaboration with public and private partners from both Thailand and South Korea. Held on September 6–7, 2025, at Cheonggyecheon Plaza in the heart of Seoul, the festival carried the theme “Discover Thailand” and marked the largest Sawasdee Seoul Thai Festival to date. Featuring more than 80 booths showcasing Thai cuisine, crafts, tourism, health, and innovation, the festival also offered dynamic cultural highlights, including traditional Thai dance performances, a Muay Thai demonstration by world-renowned boxer Buakaw Banchamek, and a 593-meter parade celebrating the Thai community in Korea.
