BANGKOK — New Zealand-based premium food-supplement brand BioActive+ is shaking up the Thai beauty market with the launch of BioActive+ Concentrated Liquid KERA, the nation’s first edible, concentrated keratin in a “drink & drop” format.
The innovation is designed to fight common complaints like hair loss and brittle nails by addressing the root cause: keratin deficiency. Keratin makes up 90% of hair and nails.
“Hair loss and brittle nails often stem from a lack of keratin,” said Dr. Wasana Intasang, Founder of BioActive Thailand, touting the formula’s fast absorption and sweet, sugar-free yogurt flavor.
Assoc. Prof. Dr. Ratchathorn Panchaprateep, a hair specialist, explained that natural keratin molecules are too large for the body to absorb efficiently. BioActive+’s patented formula, however, uses tiny, hydrolyzed peptides (under 800 Daltons) from France, known as Kera-Diet™ Hydrolyzed Keratin.
Clinical studies cited by the company suggest this small-molecule keratin can reduce hair loss by 32.7% and significantly boost hair and nail shine.
Lapasrada Lertpanurot, CEO of Master Style Public Company Limited, praised the product for offering a sustainable, long-term solution for hair wellness. BioActive+ claims users will see stronger nails in two weeks, and significant results, including 90% stronger nails and 42% shinier hair, after three months of continuous use.
The launch event was attended by celebrities and health figures, including Sutthirak Subvijitra and media personality “Woody” Vuthithorn Milintachinda.
