Monsoon Valley, Thailand’s top-selling and most internationally award-winning wine, is teaming up with superstar Thai artist Gongkan and F1 racer Alex Albon for the “THAI PASSION, THAI PRIDE” campaign.
They are crafting a one-of-a-kind Naga design F1 racing helmet for Alex Albon, Thailand’s only F1 racer and Monsoon Valley’s brand ambassador to wear at the Singapore Grand Prix, showcasing Thai creativity on the global stage. To mark this occasion, Monsoon Valley is also launching a limited-edition Grape Juice and a special release of Monsoon Valley Signature Red wine, both featuring Gongkan’s unique design.
This isn’t just a racing helmet; it’s a celebration of Thai talent to the world. By uniting Gongkan and Alex Albon, Monsoon Valley brings together two of Thailand’s biggest names in artistic and sporting excellence, proving that the very best in Thai creativity and sporting skill can shine on any stage.
Born and raised in Bangkok, Gongkan is one of Thailand’s top contemporary artists, known for his distinctive ‘Teleport Art’ style. His dreamy, cartoon-like depictions of teleportation have captivated audiences in major cities like New York, LA, Paris, Seoul, and Tokyo, gaining him a strong following among both the Thai public and prominent art collectors.
Alex Albon, Monsoon Valley’s brand ambassador, proudly represents Thailand on the global racing stage. As the country’s only F1 driver, Alex has impressed with his performances and resilience, earning acclaim as a rising star in the fiercely competitive world of F1. His deep connection to his Thai heritage makes him a perfect fit for Monsoon Valley, a brand dedicated to promoting the best of Thailand.
As part of the campaign, fans were invited to join the excitement by voting on their favorite Naga design from three options created by Gongkan. The winning Naga design was then applied to the helmet by Gongkan, and will be worn by Alex at the Singapore Grand Prix in mid-September 2024.
The helmet design centers around the Phaya Naga (Naga), a mythical creature revered for its strength, resilience, and divine protection. In 2022, the Thai government designated the Naga as a national symbol, adding even more significance to this design. This collaboration is not just about art; it’s a proud expression of Thai heritage and cultural pride.
Mr. Varit Yoovidhya, Assistant Managing Director of Siam Winery Group, stated that this campaign brings together Thai art and world-class motorsports like never before.
“It’s an exciting collaboration between Monsoon Valley, Alex Albon, and Gongkan—three symbols of Thai excellence. We’re coming together to highlight Thailand’s extraordinary talent. With this project, we’re eager to showcase the spirit of Thai culture with the global audience, especially contemporary art and Formula One fans, and enhance Thailand’s visibility internationally,” he said.
For more information about the winning Naga design, visit www.monsoonvalley.com and on Facebook at Monsoon Valley for the latest updates.
