DAKS Marks 130 Years Launching British Style Collections in Bangkok

British luxury fashion house DAKS marked its 130th anniversary with a spectacular runway show at W Bangkok Hotel on October 10, 2024.

BANGKOK — British luxury fashion house DAKS marked its 130th anniversary with a spectacular runway show at W Bangkok Hotel.

The event on October 10, 2024, hosted by I.C.C. International Public Company Limited, Thailand’s exclusive distributor of DAKS, showcased the brand’s AUTUMN/WINTER 2024 collections.

The celebration featured two special collections: the “130th ANNIVERSARY COLLECTION” and “CAPSULE COLLECTION,” designed by Creative Director Luc Goidadin. The collections, which blend classic British heritage with modern aesthetics, made their Asian debut in Taiwan and Japan before arriving in Thailand for the grand finale.

DAKS fashion1
British luxury fashion house DAKS marked its 130th anniversary with a spectacular runway show at W Bangkok Hotel on October 10, 2024.
DAKS fashion2
British luxury fashion house DAKS marked its 130th anniversary with a spectacular runway show at W Bangkok Hotel on October 10, 2024.

A unique highlight of the event was the appearance of “CHARLES,” one of only four handmade DAKS teddy bears in existence. Created by a century-old British manufacturer, CHARLES is now permanently displayed at the DAKS flagship store in Central World.

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The fashion show presented 54 looks, with 40 pieces featured on the runway and 14 displayed in a special exhibition. Thai celebrities graced the catwalk, including actor Mik Thongraya in minimalist luxury wear, Khunatum Wongpuapan sporting a contemporary street style, Ranchrawee Uekulwarawat in a modern feminine ensemble, and Natasha Russell in elegant outerwear.

DAKS CHARLES
Thai actress Mint – Ranchrawee Uakoolwarawat, poses with CHARLES, which is now permanently displayed at the DAKS flagship store in Central World.

Mr. Thamarat Chokwatana, President and Executive Chairman of I.C.C. International, emphasized DAKS’ commitment to quality and sustainability. He noted the brand’s iconic House Check pattern and its extensive presence in Thailand through 38 retail locations nationwide.

DAKS, a holder of Royal Warrants from the British Royal Family, continues to maintain its position as a prestigious fashion house that combines heritage with contemporary design. The anniversary celebration not only honored the brand’s rich history but also showcased its vision for the future of sustainable luxury fashion.

Thamarat Chokwatana DAKS
Mr. Thamarat Chokwatana, President and Executive Chairman of I.C.C. International (second from left) poses with DAKS executives from Korea, Japan, and Hong Kong.

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About DAKS

Established in 1894 by Simeon Simpson in London, DAKS produces luxury clothing and accessories for both men and women. DAKS is a holder of 3 Royal Warrants; representing our long standing relationship with the Royal Family and the outstanding quality of its products.

The name DAKS was introduced in 1935 for Simpson’s new line of self-supporting trouser, and later expanded to suits. While the company always used all caps for its trade mark name, others often wrote it Daks.

DAKS 3 Royal Warrants
DAKS is a holder of 3 Royal Warrants

DAKS history1

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Various stories for the origin of the name exist. Ashley Havinden, who worked on the brand’s typeface, recalled in 1955 that the original name proposed was “Vacs”, from vacation wear; the V was changed to D as it sounded stronger, and the C to K because it looked stronger.

David Wainwright’s 1996 official history says DAKS is a combination of the initials of Alexander Simpson and an initial and final letter of his business associate Dudley Beck, altered from DABS.: 4  The company website links the brand to the Australian English slang “daks”, meaning trousers or underpants, widely interpreted as a blend of “dad slacks”, an association Wainwright ascribes to marketer Bill Crawford.

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