BANGKOK — International Pet Food Company Limited, manufacturer of JerHigh pet food and treats, has unveiled its latest product JerHigh Den-T Chews, dental health treats for dogs, featuring Korean travel YouTubers P’Jung and Cullen as brand ambassadors.
The product launch leverages the popularity of the Korean YouTuber duo from the Cullen HateBerry channel, who boast 2 million followers in Thailand and have served as JerHigh presenters since last year. Their significant Thai fanbase has made them attractive endorsers for various brands seeking to tap into the Korean Wave influence in Thailand.
Kitisak Limampai, Managing Director of International Pet Food Company Limited, emphasized that JerHigh Den-T Chews are designed to serve multiple purposes beyond traditional dog treats. “This isn’t just an ordinary dental chew, but a product packed with health benefits for dogs,” he stated.
The product features a sugar-free formula without artificial colors or flavors, containing 18% protein and low fat content. The treats are designed with a gentle texture that supports gum and tooth health while helping reduce tartar buildup.
JerHigh Den-T Chews are available in two sizes: 60 grams for small to medium breeds, designed for easy chewing and appropriate mouth size, particularly suitable for dogs difficult to brush; and 180 grams for larger dogs. The treats come in three flavors: tuna, milk, and bacon.
According to TTB Analytics forecasts, Thailand’s pet market demonstrates strong fundamentals with the 2025 market value projected at approximately 92 billion baht (US$2.905 billion), representing a 13.2% increase from the previous year. The market is expected to exceed 100 billion baht by 2026.
The robust growth projections reflect increasing pet ownership and premiumization trends in pet care products, with dental health treats representing a growing segment as pet owners become more conscious of comprehensive pet wellness beyond basic nutrition.
The launch of JerHigh Den-T Chews positions the company to capitalize on both the expanding pet care market and the influence of social media marketing through popular content creators.
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