Courtesy of Nakata Chicken

WAKAYAMA (Kyodo) — A poultry goods operation has launched a kooky social media campaign to leverage Japanese people’s seemingly unrelated love of “mikan” citrus fruit, “kotatsu” heated tables and cute felines to raise funds for a shelter cat cafe network.

Nakata Chicken in Wakayama Prefecture started selling boxes of mikan with accompanying cat-sized cardboard kotatsu tables for 4,236 yen ($39), donating a percentage of sales to Neco Republic cat shelters and cafes.

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