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Global Tourism Revenue To Total 5.8 Trillion USD This Year, Surpassing Pre-Pandemic Level

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People fly kites during the 2024 Otaki Kite Festival held on the beach of Otaki, Wellington, New Zealand, Feb. 17, 2024. (Photo by Meng Tao/Xinhua)

Report from the latest World Tourism Cities Federation summit is upbeat about global tourism growth this year, forecasting revenue to reach 139.6 percent of the pre-pandemic level in 2019.

WELLINGTON – Global tourism revenue is estimated to total 5.8 trillion U.S. dollars in 2024, or 139.6 percent of the pre-pandemic level in 2019, according to a report released by an international tourism summit held here.

The Report on World Tourism Economy Trends (2024) predicted that international tourist arrivals would amount to 13.579 billion in number this year, recovering to 103.9 percent of 2019.

At the same time, the report called for efforts by the global tourism industry to turn challenges from technology advancements and climate change into growth opportunities, proactively incorporating them into reshaping the industry.

The World Tourism Cities Federation Wellington Fragrant Hills Tourism Summit 2024, scheduled for Monday and Tuesday, was jointly sponsored by the World Tourism Cities Federation (WTCF) and the Wellington City Council. The WTCF, founded in 2012 on the initiative of Beijing, is the world’s first international tourism organization focusing on cities.

This year’s summit themed “Promoting Sustainable City Tourism: Innovation and Enhancement”, featured keynote speeches, panel discussions, and tourism fairs, among others. Its discussions focused on an innovative development of global tourism industry in the new era.

Tourism has emerged as a pillar industry for global economic growth, Sima Hong, executive vice chair of the WTCF Council and deputy mayor of Beijing, told the opening ceremony.

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Sima Hong, executive vice chair of the World Tourism Cities Federation (WTCF) Council and deputy mayor of Beijing, speaks during the WTCF Wellington Fragrant Hills Tourism Summit 2024 in Wellington, New Zealand, April 23, 2024. (Xinhua/Lu Huaiqian)

She said that the global tourism industry is facing challenges concerning environmental protection, cultural heritage protection, and tourism safety as the industry rapidly expands.

Sima called for deepened international exchanges and partnerships in cultural and tourism industries, commitment to green development, and elevating the tourist experience through technology empowerment, to foster stability, resilience, and prosperity of the tourism sector.

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Wellington Mayor Tory Whanau speaks during the World Tourism Cities Federation Wellington Fragrant Hills Tourism Summit 2024 in Wellington, New Zealand, April 23, 2024. (Xinhua/Lu Huaiqian)

Wellington Mayor Tory Whanau shared the New Zealand capital’s experience in sustainable tourism practices, noting that sustainable tourism can help generate economic growth and create new and innovative job opportunities for the local community and economy.

By promoting responsible tourism practices, the local government can protect often fragile ecosystems, historic landmarks and indigenous cultures from the negative impacts of mass tourism, she added.

Yang Shuo, the WTCF secretary-general, said that the application of technological innovations in the tourism industry provides tourists with smart, personalized, and pleasant experiences. Smart tourism platforms built on big data and cloud computing enable real-time monitoring and management of tourist attractions, ensuring a safe environment for tourists. Leveraging online platforms to promote tourist destinations is becoming an important means to put tourism cities on the map, he said.

The two-day meeting attracted about 400 government officials, tourism organization representatives, tourism entrepreneurs and experts from 42 countries and regions.

The WTCF currently has 246 members, covering 86 countries and regions.

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Thai Dating – Are Thai women loyal when in a relationship? Can They Be Trusted?

Before embarking on serious dating in Thailand, many individuals may seek assurance that the dating Thai women experience will be sincere, serious, and fulfilling. However, relationships offer no absolute guarantees that you will encounter a partner who is genuinely committed and faithful from the outset.

Particularly, questions about the loyalty and sincerity of Thai girlfriends or partners they may encounter in Thailand are often raised, especially among international clients seeking to date in Thailand.

Bangkok Matching, Thailand’s leading and longest running high-end matchmaking and dating company, often receives inquiries from foreigners about the trustworthiness and sincerity of Thai women or their potential partners. Let’s delve into some information and insights on this matter.

When it comes to honesty and sincerity, it’s important to recognize that these traits are highly individualistic. Thai women encompass a spectrum of personalities, ranging from traditional to modern. They have their own thoughts, reasoning, and often support their actions, akin to individuals from Generation Z.

However, for Generation Y, a significant clientele base of Bangkok Matching, there’s a blend of traditional values and an understanding of modern societal dynamics. This demographic, often termed as a balanced generation, comprises Thai working women who are genuinely ready to commit and elevate relationships to another level.

Therefore, if you’re an foreigner or expat seeking a serious, committed relationship with a Thai woman who is trustworthy and sincere, there are certainly options available, particularly among Thai single working women who are genuinely committed.

Thai Cultural Norms: Monogamy and Reserved Affection 

Many foreigners who are new to Thailand or haven’t dated Thai individuals before may not fully understand traditional Thai dating customs, which have been ingrained over generations. Thai cultural norms have traditionally emphasized the importance of monogamy and reserved affection for women. Though these norms have somewhat diluted over time, they still persist, contributing to the perception of Thai women’s fidelity and sincerity in relationships.

It’s essential to understand these cultural nuances to comprehend whether Thai women would genuinely commit to you in a relationship. Bangkok Matching seeks to impart this understanding to its clients, highlighting the deeply rooted beliefs and societal frameworks that continue to shape Thai dating culture.

Additionally, Thai people are often characterized by their kindness and generosity, traits that are more prevalent compared to individuals from Western cultures who tend to be more independent.

Asian upbringing often instills qualities of tenderness, reservation, and confidence without being aggressive, qualities that captivate many foreigners who experience dating Thai individuals. These traits are unique to Thai people and contribute to their charm, making Thai dating experiences distinct and often irresistible to those involved.

In conclusion, while exploring romantic relationships in Thailand, it’s crucial to consider Thai cultural context and individual characteristics of Thai women. By understanding these factors, you can navigate the dating landscape more effectively and find meaningful connections based on mutual trust, sincerity, and respect.

Thai Women Can Be Trusted Because ‘Honesty’ is a Core Value Highly Esteemed by Thais.

In Thai society, various cultural norms have ingrained the importance of honesty and sincerity from early on. However, quantifying the level of honesty among Thai individuals proves challenging due to its deeply personal nature. When discussing honesty, Thais often perceive it as encompassing loyalty beyond just relationships. It’s widely believed that honesty should extend to oneself, others, and society.

An analysis titled ‘How Honest Are Thais?‘ published by Bangkok Biz News delves into this issue, offering insights relevant to the trustworthiness of Thai women and Thai people in general. The writer posits that the honesty of Thai individuals depends on whom they are expected to be honest with, a sentiment strongly echoed by Bangkok Matching, Thailand’s High-end Matchmaking and Dating Agency. This notion holds considerable truth because while honesty is a personal trait, Thai women are more likely to reciprocate honesty and sincerity if they perceive those qualities in their partners.

If you aim to find honesty and sincerity while dating Thai women in Thailand, it’s imperative to demonstrate transparency and genuineness from the outset. By doing so, you increase the likelihood of receiving reciprocal honesty and sincerity. Thus, Bangkok Matching emphasizes the importance of showcasing openness and sincerity to attract genuine relationships.

Furthermore, it’s noteworthy that Thailand’s cultural values regarding monogamous relationships remain prevalent among Thais. While polygamous relationships exist, they are relatively uncommon and often stem from personal preferences rather than societal norms.

In summary

the honesty and sincerity of Thai women and people at large are deeply intertwined with Thailand’s cultural values and individual perceptions. By understanding and embodying these values, individuals can foster meaningful connections based on trust and sincerity in the Thai dating scene.

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KMUTNB BYD and FXB Establish MoU Partnership

KMUTNB, BYD, and FXB Establish MoU Partnership for  Electric Vehicle and Automation Systems 

On 23 April 2024, Prof. Dr.-Ing. habil. Suchart Siengchin, President of KMUTNB, represented the university in signing a Memorandum of Understanding (MoU) with BYD CO., LTD., and FXB CO., LTD.

The signing ceremony, held at BYD’s headquarters in Shenzhen, China, was attended by Mr. Xun Meng, Deputy General Manager of BYD Human Resources Division, and Mr. Wang Yubiao, CEO of FXB Co., Ltd., alongside KMUTNB’s executive team, including Prof. Dr. Teravuti Boonyasopon, Chairman of KMUTNB Council Committee, Dr. Somyos Keratichewanun, Member of KMUTNB Council Committee, Asst. Prof. Preecha Ong-aree, Director of KMUTNB Techno Park, Prof. Dr. Saowanit Sukparungsee, Vice President for Academic Affairs, together with distinguished representatives from both companies.

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The MoU formalizes collaboration on human resource development and research within the electric vehicle and renewable energy industries. This partnership aims to advance technology and facilitate the exchange of experiences, knowledge, and technology among the three parties.

It also establishes the Center of Excellence in Electric Vehicle and Automation Systems, which will provide training programs for students and staff from public and private universities and technical colleges across Thailand.

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Additionally, the partnership will provide consultancy and training for engineers and technicians at BYD CO., LTD.’s maintenance service centers in Thailand, enhancing their competence and enabling them to deliver quality service to customers.

The collaboration also focuses on Cooperative and Work Integrated Education (CWIE), offering students internships at the Center of Excellence in Electric Vehicle and Automation Systems, KMUTNB, as well as at FXB CO., LTD. and BYD CO., LTD. factories. These internships will equip students with practical skills and experience for their future careers.

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Furthermore, the partnership will prioritize curriculum development in Bachelor of Technology programs related to Next Generation Automotive and Automation System Technology, with plans to expand this collaboration to other higher education institutes partnered with BYD CO., LTD. and FXB CO., LTD. in China.

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Tesla 1Q Profit Falls 55%, but Stock Jumps as Company Moves To Speed Production of Cheaper Vehicles

FILE - A Model X sports-utility vehicle sits outside a Tesla store in Littleton, Colo., on June 18, 2023. (AP Photo/David Zalubowski, File)

Tesla’s first-quarter net income plummeted 55%, but its stock price surged in after-hours trading Tuesday as the company said it would accelerate production of new, more affordable vehicles.

The Austin, Texas, company said it made $1.13 billion from January through March compared with $2.51 billion in the same period a year ago.

Investors and analysts were looking for some sign that Tesla will take steps to stem its stock’s slide this year and grow sales. The company did that in a letter to investors Tuesday, saying that production of smaller, more affordable models will start ahead of previous guidance.

The smaller models, which apparently include the Model 2 small car that is expected to cost around $25,000, will use new generation vehicle underpinnings and some features of current models. The company said it would be built on the same manufacturing lines as its current products.

On a conference call with analysts, CEO Elon Musk said he expects production to start in the second half of next year “if not late this year.”

FILE - Tesla and SpaceX Chief Executive Officer Elon Musk speaks at the SATELLITE Conference and Exhibition in Washington. Musk won't be joining Twitter's board of directors as previously announced. The tempestuous billionaire remains Twitter’s largest shareholder. Photo: Susan Walsh / AP File
FILE – Elon Musk / Photo: Susan Walsh / AP File

New factories or massive new production lines won’t be needed for the new vehicles, Musk said.

“This update may result in achieving less cost reduction than previously expected but enables us to prudently grow our vehicle volumes in a more capex efficient manner during uncertain times,” the investor letter said.

But Musk gave few specifics on just what the new vehicles will be and whether they would be variants of current models. “I think we’ve said all we will on that front,” he told an analyst.

He did say that he expects Tesla to sell more vehicles this year than last year’s 1.8 million.

The company also appears to be counting on a vehicle built to be a fully autonomous robotaxi as the catalyst for future earnings growth. Musk has said the robotaxi will be unveiled on Aug. 8.

Shares of Tesla rose 11% in trading after Tuesday’s closing bell, but they are down more than 40% this year. The S&P 500 index is up about 5% for the year.

Morningstar analyst Seth Goldstein said the company gave guidance about its future that was clearer than in the past, allaying investor concerns about production of the Model 2 and future growth. “I think for now we’re likely to see the stock stabilize,” he said. “I think Tesla provided an outlook today that can make investors feel more assured that management is righting the ship.”

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FILE – The logo for the Tesla Supercharger station is seen in Buford, Ga, April 22, 2021. (AP Photo/Chris Carlson, File)

But if sales fall again in the second quarter, the guidance will go out the window and concerns will return, he said.

Tesla reported that first-quarter revenue was $21.3 billion, down 9% from last year as worldwide sales dropped nearly 9% due to increased competition and slowing demand for electric vehicles.

Excluding one-time items such as stock-based compensation, Tesla made 45 cents per share, falling short of analyst estimates of 49 cents, according to FactSet.

The company’s gross profit margin, the percentage of revenue it gets to keep after expenses, fell once again to 17.4%. A year ago it was 19.3%, and it peaked at 29.1% in the first quarter of 2022.

Over the weekend, Tesla lopped $2,000 off the price of the Models Y, S and X in the U.S. and reportedly made cuts in other countries including China as global electric vehicle sales growth slowed. It also slashed the cost of “Full Self Driving” by one third to $8,000.

Tesla also announced last week that it would cut 10% of its 140,000 employees, and Chief Financial Officer Vaibhav Taneja said Tuesday the cuts will be across the board. Growth companies build up duplication that needs to be pruned like a tree to continue growing, he said.

Musk has been touting the robotaxi as a growth catalyst for Tesla since the hardware for it went on sale late in 2015.

In 2019, Musk promised a fleet of autonomous robotaxis by 2020 that would bring income to Tesla owners and make their car values appreciate. Instead, they’ve declined with price cuts, as the autonomous robotaxis have been delayed year after year while being tested by owners as the company gathers road data for its computers.

Neither Musk nor other Tesla executives on Tuesday’s call would specify when they expect Tesla vehicles to drive themselves as well as humans do. Instead, Musk touted the latest version of Tesla’s autonomous driving software — which the company misleadingly brands as “Full Self Driving” despite the fact that it still requires human supervision — and said that “it’s only a matter of time before we exceed the reliability of humans, and not much time at that.”

It didn’t take the Tesla CEO long to begin expounding on the possibility of turning on self-driving capabilities for millions of Tesla vehicles at once, although again without estimating when that might actually occur. He went on to insist that “if somebody doesn’t believe that Tesla is going to solve autonomy, I think they should not be an investor in the company.”

Early last year the National Highway Traffic Safety Administration made Tesla recall its “Full Self-Driving” system because it can misbehave around intersections and doesn’t always follow speed limits. Tesla’s less-sophisticated Autopilot system also was recalled to bolster its driver monitoring system.

Some experts don’t think any system that relies solely on cameras like Tesla’s can ever reach full autonomy.

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PM Discusses “Phuket Model” with 12 Consuls to Prevent Foreigners’ Law Violations

Prime Minister Srettha Thavisin views a board showing information on foreigners' arrests for breaking the law in Phuket Province.

BANGKOKSrettha Thavisin, Prime Minister and Finance Minister, emphasized the plan to establish the “Phuket Model” to manage tourism and social security. He had spoken with 12 consular mission heads focused on preventing and addressing foreigners’ law violations.

Srettha invited the heads of consular missions from 12 countries and police officers from all units to a conference on April 21 to discuss how to prevent Phuket from becoming the land of safety tourism.

“Phuket was the first province I visited after taking office as Prime Minister. From that day until today, I think Phuket has made progress in many ways. However, more can be done. We must not just focus on business profits. Tourism has improved the economy in the last seven months, people have more money and there is prosperity. However, this prosperity will not last without stability,” said Srettha.

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Srettha invited the heads of consular missions from 12 countries to a conference on April 21 to discuss how to prevent Phuket from becoming the land of safety tourism.

He also emphasized that the government’s top priority is to protect the lives and property of all people on Phuket, including locals and tourists. Violations by foreign nationals are an obvious problem. He said the government will be fair and try to solve this problem.

In addition, improvements have been made to facilitate various amenities and create a Phuket Model for tourism and security. If the Phuket Model proves successful in Phuket, it will be extended to Bangkok, Chiang Mai and Pattaya.

He also said that law enforcement must be strict and said that everyone must prevent accidents on the roads and waterways, including natural disasters. Business owners must have a license, and foreigners are prohibited from driving without a license. In addition, the prime minister urged that drug use and conflicts must be banned in Patong and Bangla.

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A photo of a red light district on Patong Beach, Phuket province.

Pol. Gen. Kittirat Panpetch, deputy police chief and acting national police chief, said the National Police Office will set up a database to inform foreigners of prohibited activities in accordance with the law, liaise with all relevant units to control and suppress foreign mafia infiltrating Phuket province, and enforce the law on foreign rental car operators to promote tourism in Phuket province.

The PM also gave an interview on Tuesday about the case of a group of Chinese investors who entered the Thai tourism market to drive down prices. When he learned about this, a thorough investigation was conducted, including cases of foreigners involved in unfair deals.

Speaking to the Honorary Consul at the Phuket office on Sunday, he emphasized the importance of abiding by the law and cooperating with the Immigration Department and the Tourist Police to expedite inspections of travel companies that break the law and prosecute them accordingly.

“In fact, there are many travel companies that abide by the law, so we do not want to cloud the overall picture. Tourists traveling here need to eat, stay and use services and there are many hotels owned by Thais. Even if only 1-2 percent are breaking the law, we have to be vigilant to make sure everything is legal,” he said.

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Cyber Police Show 125 Million Baht Seize from Crypto Scammers

Pol. Lt. Gen. Worawat Wattanakornbancha, Cyber Crime Investigation Bureau commissioner, presided over the press conference at the CCIB headquarters on April 23, 2024.

BANGKOK – A huge pile of money was displayed at a press conference held on Tuesday at the Cyber Crime Investigation Bureau’s (CCIB) headquarters in Muang Thong Thani where cyber police announced the results of “Operation Black Hat,” a crackdown on a criminal network that lured elderly people into investing in cryptocurrency. They seized assets worth 125 million baht.

Pol. Lt. Gen. Worawat Wattanakornbancha, Cyber Crime Investigation Bureau commissioner, said that the case originated from complaints filed last year by victims who were deceived into investing in digital assets or cryptocurrency by scammers using fake profiles. The victims were unable to withdraw their investments, resulting in losses of over 530 million baht.

 

The investigation revealed that the scam operated across multiple jurisdictions and followed a similar modus operandi.

Investigators found that 308 million baht of the losses were attributable to elderly victims. They obtained arrest warrants for 90 suspects and arrested more than 23, mostly Chinese, Singaporean, Laotian, Vietnamese and Thai nationals.

During the investigation, the CCIB also seized the websites “ufabetjc” and “play beer777,” which had an annual turnover of over 13 billion baht. Seven suspects were arrested, including beneficiaries, financial managers and account holders. Cash worth 117.8 million baht, a Porsche worth about 8 million baht and other items were also seized, bringing the total value of assets to over 125 million baht.

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A huge pile of money was displayed at a press conference held on Tuesday at the CCIB headquarters in Muang Thong Thani.

After the arrests, investigators discovered a link between the financial traces of the cryptocurrency investment scam and those of online gambling websites. They found that the money obtained through the investment fraud was laundered through the online gambling sites.

The investigation reveals that the criminal group had a clear division of work. Suspect Kanchanipit, who was also involved in the online gambling websites, acted as the financial manager for various transnational criminal groups. The money laundering process involved converting criminal proceeds into cryptocurrency.

The CCIB works with the Anti-Money Laundering Office to seize and freeze the assets associated with the offense. Once the investigation is complete, the assets are distributed to the victims.

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Three Thai Ministers Visit Mae Sot During Tensions in Myanmar

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Three ministers visit Mae Sot district, Tak province, to receive the latest developments of the situation along the Thailand-Myanmar border on April 23, 2024.

MAE SOT – On April 23, Parnpree Bahiddha-Nukara, the Deputy Prime Minister and Minister of Foreign Affairs, visited Mae Sot district in Tak province, the border with Myanmar, on behalf of Prime Minister Srettha Thavisin, along with Anutin Chanvirakul, the Deputy Prime Minister and Minister of Interior and Suthin Klangsaeng, the Minister of Defence. This visit took place during the uncertain period of fighting in Myawaddy town.

They aimed to receive the latest developments of the situation along the Thailand-Myanmar border, and to give support to local agencies and people in Mae Sot.

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From left, Anutin Chanvirakul, Deputy Prime Minister and Interior Minister; Parnpree Bahiddha-Nukara, Deputy Prime Minister and Minister of Foreign Affairs; and Suthin Klangsaeng, Minister of Defence, respond to media questions on the visit.

According to Ministry of Foreign Affairs, there were also Secretary General of the National Security Council, Commander-in-Chief of the Royal Thai Armed Forces, Permanent Secretary of Defense,and the high-level delegation from the Office of the Prime Minister, the Royal Thai Army, Royal Thai Air Force, and the Ministry of Foreign Affairs.

Deputy Prime Minister Parnpree and the delegation discussed with the Governor of Tak Province and representatives from relevant agencies and were briefed of latest situation developments along the Thailand-Myanmar border, especially the safety and livelihood of the local people in Mae Sot, and developments at the 1st and 2nd Thailand-Myanmar Friendship Bridges.

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During the three ministers’ travel to Mae Sot, an Air Force jet patrols the airspace to ensure safety.

Afterwards, The Deputy Prime Minister led the delegation to survey areas around the First Thailand-Myanmar Friendship Bridge in Tha Sai Luat sub-district, Mae Sot district, Tak province. Governor of Tak Province and high-level representatives of local agencies were also presence.

They also talked to local venders near Rim Moei Market and asked about impacts on their businesses and livelihoods, as well as used this opportunity to convey fullest support to the local agencies and people in the Mae Sot area.

This visit took place after the 1st meeting of the special inter-agency committee to manage impacts from situations in Myanmar on Thailand.

Earlier, Prime Minister Srettha explained the formation of the special inter-agency committee to manage impacts from situations in Myanmar on Thailand, stating that Thailand appeared to be more affected in many dimensions, including security, economy, and society, as well as Thai people’s livelihoods along the border. Mr. Panpree chairs this committee, which is made up of delegates who travelled to Mae Sot today.

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French Man Caught Selling Drugs to Koh Phangan Tourists

Mr. Ilan, a French nationality was arrested at the bar of a hotel in Koh Phangan District on April 23, 2024.

KOH PHANGAN – Surat Thani police officers and the Pa Cha Da Special Operation Unit jointly arrested Mr. Ilan, age 41 years, French nationality at the bar of a hotel in Koh Phangan District, Surat Thani Province on April 23.

The evidence used in the arrest included 19.7 grammes of cocaine, 23 ecstasy pills, a digital scale, 6,000 baht in cash, and a waist bag. Some of the evidence was recovered from the suspect’s leased house in Village No. 1, Subdistrict Ban Tai, Koh Phangan.

Pol. Maj. Gen. Sermphan Sirikong, commander of Surat Thani Provincial Police, stated that police at Koh Phangan Police Station charged Mr. Ilan with distributing Class 1 narcotic drugs (ecstasy) without permission, an act of trade that spreads among the people, and selling Category 2 narcotics (cocaine) without permission, another act of trade that spreads among the people.

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According to the Narcotics Code and the Act Promulgating the Narcotics Code, B.E. 2564 (2021), any individual who produces, imports, exports, distributes, or possesses category 1 narcotics without permission faces a maximum penalty of 15 years in prison and a fine of 1,500,000 baht.

Whoever produces, imports, exports, sells, or possesses Category 2 narcotics without permission faces imprisonment for one to fifteen years and a fine of 100,000 to 1,500,000 baht.

Police officers have been urged to adhere to tourism regulations, or quick-win, according to the policy of Prime Minister Srettha Thavisin, to maintain the safety of life, and property for tourists.

In addition, the deputy commander of Provincial Police Region 8, Pol. Maj. Gen. Saranyu Chamnanrat, has ordered the establishment of a rapid mobile team, the “Pa Cha Da Special Operation Unit,” to inspect entertainment venues, hotels, service establishments, risky spots, and precarious spots in order to prevent and suppress crimes that have an impact on the people.

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British Tourist’s Car Gets Stranded Before Reaching Kamala Beach

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A British tourist drove into the sand sidewalk and became trapped in the sand before reaching Kamala Beach on April 22, 2024.

PHUKET – A British tourist drove onto sidewalk near Kamala Beach. His car became trapped in the sand before police officers arrived to assist and later fined him for driving on the sidewalk without a valid reason.

On April 22, investigators from the Kamala Police Station in Phuket Province examined why tourists were driving on the sidewalk and getting stuck in the sand near Kamala Beach. The driver was identified as a 26-year-old British tourist, so police helped get the car out.

This tourist stated that he came from Krabi Province and stayed in Kamala Subdistrict, Kathu District. In the evening, he and his girlfriend came to drive along the beach. It seems that there was considerable rain at the time, making the road slippery; the car lost control, crashed on the side of the dunes, and was unable to drive any further.

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The 26-year-old British tourist could not get the car out of the sand sidewalk.

Police officials punished him for driving on sidewalks without a valid justification. According to the criminal code, irresponsible or terrifying driving that endangers people or property is punishable by a 4,000-baht fine. He also has to pay 20,000 baht in compensation to the rental car owner.

Earlier, Kamala police officers encountered a case of a person driving a vehicle onto a sandy beach, both Thais and foreigners. They installed warning signs prohibiting motorcycles and cars from driving down and put steel barriers at the entrance to Kamala Beach.

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Kamala police officers released a case of a foreigner riding a motorbike on Kamala Beach on April 9 , 2024 to warn residents and visitors not to repeat the same act.
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A 39-year-old Thai man drove his two children to the beach on April 1, 2024. Police charged him with careless driving, which is potentially dangerous to others.

Public relations efforts are also underway with local boat and jet ski operators to assist in monitoring the boats and jet skis that travel down and up Kamala Beach, requiring the complete closure of the barrier. The media also promotes the barrier’s closure to keep tourists and residents informed.

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Phuket Police officials at Kamala Police Station arrested the driver of a car down to the beach

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ACCOMM Group: How to Develop Sustainable Leadership and Workforce

Dr. Atchara Juicharern

ACCOMM Group Unveils Global Coaching & Mentoring Trends in the AI Age and
How to Develop Sustainable Leadership and Workforce

AcCom Group, led by CEO Dr. Atchara Juicharern, celebrated its 18th anniversary of coaching and mentoring operations in Thailand by partnering with NEWS® Navigation, headed by Marina Giareni, Executive Chairman. They presented the “NEWS Compass® Global Award – Distinguished Achievement in Coaching and Mentoring” to KTC (Krungthai Card Public Company Limited) and Siam Commercial Bank Public Company Limited.

Additionally, the “NEWS Compass® Global Award – Excellence in Coaching and Mentoring” was awarded to AB Food & Beverages (Thailand) Limited, Allianz Ayudhya Assurance Public Company Limited, Banpu Public Company Limited, DTGO Corporation Limited, Exotic Food Public Company Limited, Kasikornbank Public Company Limited, Kiatnakin Phatra Financial Group, Krung Thai Bank Public Company Limited, and UOB (United Overseas Bank) Limited, at the Chada Ballroom, Siam Kempinski Hotel, Bangkok.

Dr. Atchara Juicharern stated, “Coaching not only helps individuals to fully utilize their hidden potential but also enhances the coaches’ capabilities simultaneously. Coaching is a method of creative communication that bridges communication gaps across generations and fosters intellectual growth. If everyone in organizations and society understands and applies coaching effectively, our world would be a significantly better place.”

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Dr. Atchara also revealed five challenges in driving organizational growth.

1. The invisibles: As mentioned earlier, changes can pose impacts on stress and a sense of insecurity, and these are invisible. People would normally like to talk about things that are visible and tangible, such as performance, numbers, sales, and success indicators. Leaders tend to talk to their subordinates about things that are visible and tangible, but do not talk deeply about what really affects work and performance. Thus, if executives and leaders understand and effectively leverage the coaching skills, they will be able to proactively address personal obstacles faster, helping to enhance their team’s efficiency.

2. Pipeline of Successors: Planning a pipeline of successors for the retiring generation becomes an issue for several organizations, as their Baby Boomer and Gen X workforce are leaving gradually or retiring early. This is especially critical for a family business, where the successors at their 32-35 years of age must step up to manage a large workforce, facing various challenges and responsibilities. It also should be noted that coaching the successors cannot be done overnight. It will take at least one year of personal coaching or mentoring and may need more than one mentor to build a new leader’s confidence. Therefore, coaching or mentoring should start sooner than what we have currently observed.

3.Shortermism: The thinking pattern that focuses on short-term results following the past precedence, depends on leader’s direct, lacks imagination and planning, will need coaching. Organizations that realize the importance of this issue will implement coaching techniques to develop ‘Tomorrow Mind’ for a future-proof organization. The organization will be able to cope with the future effectively. Coaching has an important role to play as the coaching process is flexible and can be designed to match with an organization’s current and future capabilities as needed.

4. Creating a Culture of Psychological Safety: An organization may not be aware of this issue in the past, but the information, knowledge, and changes in today’s world have made leaders realize it is not possible to know everything, have all the answers, or make good decisions, without team. An organization consists of several large and small teams, the feeling of insecurity to talk or give feedback directly, between the leader and the subordinates in the team, or across teams, keep the problems unsolved or improved.

Innovation may not progress much as people lack of courage to try new things or are afraid of making mistakes and being blamed, being seen as incompetent, and at the end feeling insecure. Therefore, it is important for an organization to create a culture of Psychological Safety, which can be developed in a systematic process.

Creating a culture of psychological safety includes the first step of making people feel included as parts of the teams. The next steps include creating a space where people can learn and fail and creating an environment where people feel courage to contribute ideas.

5. The collaboration of HRM and HRD
Creating a sustainable growth path for the organization starts with Professional Development as well as Resilience development.

Managing personnel in the past separated the HRD (Human resources development) and HRM (Human resources management) work. While HRM team took care of the benefits, compensation, recruitment, HRD team took care of the development of people. Nowadays, it is essential to take care of Professional Development along with psychological security. Therefore, to build a quality team, the HRM and HRD units should work alongside and share information, instead of working in silo pursuing their own goals.

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4 Skills to Cope with Future Changes

Essential future skills for success and survival that will keep you immune from challenges include:

1. Resilience Skill: This skill helps people to recover from setback or disappointments quickly, immune from and not fragile in the midst of obstacles. People who possess this skill are likely to have good mindset, work efficiently, feel more engaged with works and with organizations. Resilience Skill cannot be taught overnight. People will be able to develop this skill once they have learned and understood the skill components required. The problem is about taking actions, rather than about understanding. To develop this skill needs a consistent process, and therefore coaching has a role to play.

2. Developing Future Skills for Personal Growth: When envisioning your future career trajectory, it’s crucial to proactively cultivate skills that align with your anticipated job roles. This proactive approach enhances your potential. Research indicates that individuals who strategize their future skill development experience reduced stress levels, heightened preparedness, increased work efficiency, and greater overall life satisfaction.

3. Creative Skills: Explore inventive approaches and discover new solutions to resolve challenges. Avoid adhering strictly to conventional methods.

4. Collaboration Skills: It is essential for individuals with cooperation skills to possess soft skills, understand others, build trust, and embrace differences and diversity. Success in today’s world often hinges on the ability to rely on the people around you.

So far, we’ve discussed the challenges, but there are also positive aspects within organizations. For instance, many organizations are recognizing the benefits of coaching and incorporating it more extensively. Coaching involves constructive conversations between coaches and those being coached. Nowadays, organizations focus on developing coaching skills across all levels, including individuals with and without subordinates, as well as the human resource management department.

An organizational coach’s role is not to act as a stress treatment provider but to facilitate systematic discussions that enable those being coached to generate creative solutions tailored to their situations. This approach accelerates the learning and development of individuals while creating awareness of upcoming skills they need to acquire.

Applying coaching in organizations is of interest to various entities, regardless of their size, due to the significant value derived from coaching. However, Accom Group believes that coaching is beneficial to all individuals, extending beyond organizational contexts.

Our vision is to make coaching accessible to everyone, whether at work or within the family. We aim to introduce coaching early on, starting from school-age children. By nurturing this skill from a young age, individuals will develop resilience and adaptability, equipping them with the tools to navigate future challenges confidently and effectively.

Global and Thai Coaching Trends

Despite the substantial annual budget allocated to training personnel worldwide, organizations still struggle to adequately develop their workforce to meet market demands. The key issue in today’s organizational development lies in training employees not only to perform well in terms of productivity and performance but also to prioritize their emotional well-being and to effectively track development outcomes. Coaching emerges as a crucial component that can fill this gap effectively.

Coaching trends in Thailand have significantly improved. Around a decade ago, there was a common misconception that coaching was solely for senior executives (Executive Coaching). However, today, there is a growing realization that coaching is beneficial for everyone, leading to the emergence of a Coaching & Mentoring Culture within organizations. This culture emphasizes providing all employees with access to coaching or mentoring opportunities. Moreover, coaching is increasingly encouraged for use both in professional and personal spheres. Additionally, executives in Thai organizations now better grasp the distinction between coaching and traditional teaching methods.

Currently, the demand for coaching services is evident across businesses of all sizes, including large, medium, and small enterprises. Initially focusing on imparting coaching skills to large organizations, this approach garners recommendations through word-of-mouth referrals. This success paves the way for expansion into medium and small businesses, some of which are already committed to utilizing coaching to groom successors, enhance productivity, promote organizational loyalty, or provide executive skills training for various strategic advantages.

Based on a recent global survey conducted by the International Coaching Federation, the coaching industry in Asia experienced an impressive 86% growth from 2019 to 2022, despite the challenges posed by the COVID-19 outbreak during that period. Similarly, the Middle East and Africa witnessed a growth rate of 74%, while Eastern Europe saw a 59% increase in the coaching profession.

In 2022, a historic milestone was achieved as the International Coach Federation witnessed its coach membership surpassing 100,000 for the first time, reaching a total of 109,200 individuals globally. This represents an impressive 54% growth from the numbers in 2019. Additionally, the survey highlighted a remarkable 60% increase in the estimated annual revenue volume of coaches compared to 2019. Interestingly, these figures underscore the growing demand for coaching services, indicating a significant trend towards increased adoption and recognition of coaching’s value.

Source: International Coaching Federation. (2023). 2023 ICF Global Coaching Study, Executive Summary. International Coaching Federation

The coaching landscape in Thailand reflects a heightened awareness among Thai individuals regarding the advantages of coaching. The development of leadership with proficient coaching skills, akin to those of professional coaches, has shown remarkable growth, doubling year after year.

Furthermore, certain organizations offer executives the chance to acquire coaching skills and pursue professional coach credentials with the International Coach Federation.

8 Outstanding Qualities of People with Coaching Skills

1. Demonstrating Ethical Standards: Maintain ethical conduct aligned with the coach’s standards and principles.

2. Embracing a Curious Mindset: Stay open to new ideas and experiences without rushing to judgment. Effective coaches seek to understand the individual’s style, values, and cultural background.

3. Building a Learning Partnership: Create cooperation and active participation in goal setting and development. This involves collaborative planning to facilitate smooth progress and align expectations. As a leader, acting as a supportive learning partner for subordinates is crucial.

4. Cultivating Trust and Safety: Recognize and embrace the diversity within the organization, including differences in age and experience. Using coaching techniques can help bridge gaps in understanding. It’s essential to study and understand each person’s unique style rather than labeling based on age or social group.

5. Maintaining Presence: Effectively manage emotions, especially in situations where frustrations may arise, such as when subordinates struggle to meet expectations. Good leaders set an example of emotional management.

6. Listening Actively: There are several techniques for adopting a coaching-style listening approach. One effective method is to Listen in the Way the Speakers Hear Themselves. For instance, if someone voices a complaint about the consistently poor performance of a department, skilled coaches often start by reflecting back what they’ve heard. Following this, they may inquire about which specific department is being referenced or seek clarification on what exactly constitutes ‘poor’ performance in their view.

7. Creating Self-Awareness: A coach is likely to pose thought-provoking questions that enhance self-awareness and promote a constructive exchange of ideas. Shift conversations towards a growth-oriented mindset rather than simply giving orders.

8. Facilitating Growth: Support continuous learning and development, encouraging individuals to take ownership of their self-development.

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