BENOVA Global appoints Mai Davikah Hoorne as Brand Ambassador and announces plan to grow Cambodian market The marketing strategy aims to make BENOVA a global health and beauty brand
BENOVA Global, a leading Thai health and beauty product producer, has announced a plan to tap into the rapidly growing Cambodian market through brand building and promotional campaigns. With a marketing budget of 100 million baht, the brand aims to achieve over one billion baht in revenue by 2024. The move is part of BENOVA Global’s ambition to become an internationally recognized brand.
Led by Group CEO May Wassana Intasang, who has a strong profile in the lucrative health and beauty industry, BENOVA Global has adopted a “Superstar Marketing” strategy. Two superstars from Thailand and Cambodia are leading the new marketing campaign. Shin Yubin, Cambodia’s top actress, is appointed the brand ambassador for “REJUVENUS by BENOVA” and Mai Davikah Hoorne, a popular Thai actress, assumes the role of brand ambassador for “BENUTRA by BENOVA”.
Another key marketing strategy to build and boost the brand is “strategic partnership”. Madam Da, an online brand owner who successfully built and grew her health and beauty brand in Cambodia, has joined BENOVA as the CEO. Meanwhile, Nan Sothy, a leading Cambodian business coach with over 15 years of experience in business and the online media industry, is lending a hand by coaching and training its sales representatives to elevate Cambodia’s health and beauty industry to the next level.
Wassana said, “I want to be a pride of Thailand. I want to make the Thai company and Thai brand famous in the global market. We will start by growing business in Southeast Asia, focusing first on Cambodia. We are committed to delivering the health and beauty products that best address Cambodians’ tastes and demands. To achieve this goal, we have been working hard to collect in-depth data on the Cambodian market.
Our insightful research shows that our target customers in Cambodia appreciate high-quality products from Thailand and look for innovative products of the highest standard. This has driven us to work harder on product research and development in order to deliver better products that suit the lifestyles and expectations of our customers and their families.
“We have a clear goal to build a strong brand community and to boost sales. To achieve this ambitious goal, we will focus on creative content to inspire and encourage more sales through social media channels. We will launch campaign challenges to encourage engagement among target customers and build a brand community. And, finally, we will build key opinion customers or KOC who will help boost word of mouth and also publish reviews by real users,” she added
On sales strategy, Wassana added, “We sell through our network of dealer and retail partners. Our dealers, who will be responsible for 60% of the total sales, will be driven through attractive incentives and privileges. We conduct intensive training via the Helix Smart Business Model, which covers online, offline and on-Cloud training that helps our dealers achieve the highest efficiency. Retail sales, which account for 40%, will concentrate on regular marketing campaigns. With all these comprehensive strategies, BENOVA will definitely achieve its goals.”
BENUTRA by BENOVA, with Mai Davikah as brand ambassador, is a food supplement brand. With the daring concept of “Spotlighting Your Skin”, the brand offers two food supplement products – BE COLLA C, the vitamin for glowing skin, and BE LUNA, the purple vitamin that promises smooth, radiant and glowing skin in 14 days
REJUVENUS by BENOVA, with Shin Yubin as brand ambassador, is a line of skincare products for clean, smooth and glowing skin, allowing customers to feel more confident while resting assured that they are taking the best care of themselves.
EXOLIGHT Whitening Complex Serum helps reduce black marks from acne within 14 days. The other two best-selling products are SUPERNOVA Skin ELIXIR Day Cream and SUPERNOVA NIGHT REPAIR Cream which offer complete day and night care for radiant skin.
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