CAMPARI & Four Seasons Hotel Hosted “Negroni Week Opening Night”

Mr.Daniel Schwalb, CAMPARI GROUP Managing Director South East Asia & India (2 from left) and Mr.Philip Bischoff, BKK Social Club – Beverage Manager (3 from right) are together hosted NEGRONI WEEK Opening Night at BKK Social Club, the ranked 14th in the World’s 50 Best Bars List 2022, with special guest bartender, Mr.Giorgio Bargiani, 1757 Vermouth di Torino Global Brand Advocate. The 11th edition of NEGRONI WEEK, celebrated the TIMELESS BOND between CAMPARI and the world of mixology with fundraising proceeds going to charitable partner Slow Food

From Left: Carla Porter / Daniel Schwalb, CAMPARI GROUP Managing Director South East Asia & India /  Pitta na Patalung / Giorgio Bargiani, Global Advocate for 1757 Vermouth di Torino / Philip Bischoff, BKK Social Club – Beverage Manager / Natcha Opakul / Arno Schonfelder, Alchemy Thailand – General Manager


There’s no Negroni without Campari, just like there’s no bar industry without bartenders. To celebrate this bond, the Slow Food Negroni Week Fund gives direct support to those in hospitality. Throughout the week there will be opportunities to celebrate cocktail culture and show appreciation for the art of mixology, recognising the dedication and skill of bartenders to create one of the world’s most iconic and loved cocktails. 


In the 11th edition of Negroni Week in Thailand, cocktail enthusiasts and Negroni lovers will get the chance to enjoy varieties of the cocktail, from the classic staples to innovative, inspiring recipes, at leading bars and restaurants, as well as a boozy brunch, an idyllic dinner cruise with scrumptious food and drinks and a fun bar hop, and at the same time celebrate the art and craft of cocktail making of the bartenders, and give back to society through  The Foundation for the Deaf under the Royal Patronage of Her Majesty the Queen.

Celebrating the timeless bond with bartenders across the globe, Campari brings nine renowned international guest bartenders to Bangkok to paint the town red alongside local talents.

1757 Vermouth di Torino (Cinzano) Masterclasses

On the 18 September, 1757 Vermouth di Torino (Cinzano) Global Brand Advocate Giorgio Bargiani will not only creating his signature twist on Negroni at BKK Social Club as guest bartender, he will also host an insightful masterclass on Vermouth earlier that day from 1-3 pm at Four Seasons Hotel Bangkok by the Chao Phraya River, kicking off Negroni Week in Thailand with such inspiring session.

Giorgio Bargiani is one of the most influential profiles on the global mixology scene and his work has been recognised with several acknowledgments: Best International Bartender of the Year at Tales of The Cocktail Spirited Award 2023, Best Italian Bartender Abroad at the Bargiornale Awards 2020, inclusion in 30 Under 30 list of Code Hospitality in 2019.  With his extensive experience in the hospitality industry, Giorgio will guide bartenders through 1757 Vermouth di Torino and the rich heritage of Cinzano, a brand that symbolizes Italian culture and traditions. 

For more information about what’s happening during Negroni Week 2023 


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