Renovated Mercedes-Benz Full-Service Center Upholds Over 80 Years of Excellence
Bangkok, October 15, 2024 – Thonburi Phanich Co., Ltd., Thailand’s first official Authorized Mercedes-Benz dealer and service center, proudly announces the grand re-opening of its Rachadamnoen branch following a complete renovation. Established in 1941, Thonburi Phanich Group has been at the forefront of luxury automotive services in Thailand for over eight decades, consistently delivering top-tier service and earning the loyalty of Mercedes-Benz owners. Its four service centers—located in Lumpini, Ngamwongwan, Rachadamnoen, and Bang Phlat—are staffed by experienced professionals certified by Mercedes-Benz Thailand, ensuring exceptional service standards. The relaunch of the Rachadamnoen full-service center marks a new era in premium automotive care.
The opening ceremony was honored by the presence of Mr. Papon Viriyaphant, Chairman of Thonburi Phanich Co., Ltd., Mr. Ratapol Viriyaphant, Executive Chairman of Thonburi Automotive Assembly Plant Co., Ltd., Mr. Martin Schwenk, President and CEO of Mercedes-Benz Thailand, along with the executive management team who joined in the congratulatory occasion.
Mr. Papon Viriyaphant, Chairman of Thonburi Phanich Co., Ltd., shared his insights on the company’s forward-looking strategy, stating, “As the Mercedes-Benz customer base in Thailand continues to grow, we remain dedicated to expanding our after-sales service offerings. The renovation of our Rachadamnoen branch is part of our broader mission to provide comprehensive, high-quality care to all our customers, ensuring they receive the best service experience possible.”
The Rachadamnoen branch is designed to deliver an elevated customer experience, combining cutting-edge facilities with a customer-centric approach. The 2,193-square-meter service center is divided into two zones, the customer service areas and the vehicle maintenance zone. The maintenance zone features nine state-of-the-art maintenance bays, fully equipped with the latest technology and tools to meet Mercedes-Benz’s stringent standards, and with the ability to accommodate servicing of up to 16 vehicles per day. The renovation reflects Thonburi Phanich’s steadfast commitment to continuously improving its service capabilities, in response to the growing demand from Thailand’s expanding Mercedes-Benz owner base.
The modernized layout of the Rachadamnoen service center maximizes efficiency and enhances customer convenience, featuring a spacious, comfortable lounge tailored to the lifestyle of Mercedes-Benz owners. Customers receive personalized attention from expert advisors and highly skilled technicians, trained to deliver precise diagnostics and efficient repairs. This meticulous approach ensures faster turnaround times and complete customer satisfaction, in line with Thonburi Phanich Group’s commitment to service improvement and genuine care.
The 2024 strategy at Thonburi Phanich Rachadamnoen Service Center focuses on trustworthiness, proactivity, a service-oriented mindset, quality, effectiveness, and learning agility. Prioritizing continuous staff development, the aim is to elevate work standards, reinforce the brand, and enhance competitive advantage. This approach aligns with evolving consumer behaviors and positions the organization for sustainable success, fully reflecting Thonburi Phanich’s core values.
In addition, Thonburi Phanich is dedicated to elevating the customer experience through dynamic marketing initiatives and relationship-building activities. From creating memorable moments during new car deliveries to offering engaging experiences tailored to couples, families, and diverse lifestyles, the service center caters to a broad range of customer needs. The Rachadamnoen branch is set to establish a new benchmark in premium automotive service, delivering a seamless and satisfying journey from the moment customers arrive to the completion of their vehicle service.
Conveniently located on Dinsor Road, just 45 meters from Thailand’s Democracy Monument, the Thonburi Phanich Rachadamnoen branch is open Monday through Saturday, 8:00 AM to 5:00 PM, providing Mercedes-Benz owners with world-class care and service.
For more information or to book a service appointment, please contact the Rachadamnoen Service Center at 02 405 8818 ext. 2 or Line Official: @thonburiservice. Visit our website at https://www.thonburi.com/th.