SEOUL FOOD IN BANGKOK 2024″ Debuts at ICONSIAM

ICONSIAM, the global landmark along the Chao Phraya River, further reinforces its status as a Global Destination and a key tourist attraction by collaborating with KOTRA and INNOCEAN to bring “SEOUL FOOD IN BANGKOK 2024” to Thailand for the first time. This marks the first overseas expansion of Korea’s largest food exhibition, ‘Seoul Food,’ driving export growth in Southeast Asia. The event will showcase a variety of Korean products, including food, beverages, supplements, kitchen equipment, franchises, and other food-related products from over 92 Korean companies. This is a unique opportunity to expand business and import goods directly from Korean manufacturers and entrepreneurs at “SEOUL FOOD in Bangkok 2024.” The B2B business matching event will take place from October 18 to October 20, 2024, at TRUE ICON HALL, 7th floor, and the K-Food Pop-up Stores will be held from October 18 to November 3, 2024, at SOOKSIAM, G floor, ICONSIAM.

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The event is organized by the Ministry of Trade, Industry, and Energy, led by Minister Ahn Duk-geun, and KOTRA, led by Mr. Yu Jeoung Yeol, to support Korean companies’ export and marketing initiatives. This is the first time ‘SEOUL FOOD,’ Korea’s largest food exhibition, which has been held since 1983, is being expanded internationally, celebrating its 42nd year. The event aims to promote exchanges between Korean and international food companies and foster business outcomes, starting in Bangkok with plans to expand to other countries.

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The opening ceremony of ‘Seoul Food in Bangkok’ consisted of Mr.Yu Jeoung Yeol, President and CEO of KOTRA, H.E. Mr. Park Yongmin, Ambassador of the Republic of Korea to Thailand, Mr. Lee Yong-woo, CEO of Innocean Inc, Ph.D. Kitsana Vachekrilas, Secretary General of the Thai Chamber of Commerce, and Mrs. Nitaya Pirapatrungsuriya, Executive Advisor of the National Food Institute. These distinguished guests celebrated the first international expansion of the ‘Seoul Food’ event.

Mr. Yu Jeoung Yeol, President and CEO of KOTRA, stated, “Thailand is a key export market in ASEAN, with continuous growth. We will fully support ‘Seoul Food in Bangkok’ as a platform for export success and facilitate the exchange of information among industry stakeholders.”

The ‘Seoul Food in Bangkok’ event held at ICONSIAM, one of Bangkok’s major tourist attractions, to help Korean companies expand their market reach in Southeast Asia. With Thailand being the second-largest economy in ASEAN, the B2B exhibition takes place from October 18 to 20, featuring over 92 participating companies at TRUE ICON HALL, 7th floor. The B2C pop-up stores runs from October 18 to November 3 for a total of 17 days, with 31 companies participating at SOOKSIAM, G floor, ICONSIAM. During the B2B exhibition, representatives from 300 major distribution networks in ASEAN and Southeast Asia will attend export business meetings, focusing on high-demand products. The exhibition is expected to facilitate a total of 1,600 business meetings. Meanwhile, the B2C pop-up stores at SOOKSIAM, one of the most visited areas in ICONSIAM, offer food and beverage companies retail access to approximately 200,000 customers, with estimated product sales reaching USD 400,000 or THB 13,507,002. The ‘Soul Spot’ activity, featuring AI-guided tours of Seoul’s tourist attractions, has also gained popularity, thanks to collaboration with the Seoul Metropolitan Government.

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Additionally, a Memorandum of Understanding (MOU) has been signed with the Thai Chamber of Commerce (TCC) to enhance economic exchanges between Korean and Thai food companies and strengthen cooperation between institutions. The event also features collaboration with the Korea Tourism Organization to create a K-Culture experience zone.

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This year marks the 66th anniversary of diplomatic relations between Korea and Thailand. As a leading country in food industry trends within ASEAN, Thailand is expected to grow by 3.6% this year, according to the World Bank. Despite global economic challenges, the recovery of the tourism industry and increased private consumption are key contributing factors.

Join us for this special experience at “SEOUL FOOD IN BANGKOK 2024,” from October 18 to 20, 2024 (B2B Business Matching) at TRUE ICON HALL, 7th floor, and from October 18 to November 3, 2024 (K-Food Pop-up Stores) at SOOKSIAM, G floor, ICONSIAM. For more information, please call 1338 or visit Facebook: ICONSIAM.

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