
Invites All to Join #LoveYouThailand Movement,
Uniting with Partners to Drive Thai Soft Power onto the Global Stage


Siam Center, widely recognized as “The Ideaopolis”—the city of forward-thinking ideas and the hub of boundless imagination across art, fashion, technology, and lifestyle—today announced its reaffirmed positioning as “The THAIdeaopolis – The Thai Cultural Capital.” The initiative brings together partners from all sectors, both domestic and international, to drive Thai creativity across multiple dimensions onto the global stage. Siam Center continues to serve as a platform of opportunity, inspiring and sparking creativity among Thai youth and entrepreneurs, enabling them to expand onto the international stage.
As part of this movement, the shopping center invites everyone to express their support through the hashtag #LoveYouThailand, celebrating Thai creativity in diverse forms that reflect love, pride, and the enduring value of Thainess in a contemporary way.
In 2025, Siam Center is collaborating with leading organizations to highlight Thai creativity across multiple soft power dimensions, setting new trends and reinforcing creative Thainess: Design Creativity, Fashion Creativity and Food & Lifestyle Creativity. Together, let us drive Thailand toward becoming a Global Creative Hub, sharing the heart and creative energy of the Thai people proudly with the world.









































