Bangkok was named the world’s most visited city in 2025, welcoming about 30.3 million international arrivals, according to the Euromonitor International Top 100 City Destinations Index 2025.
The annual index, produced with Lighthouse, ranks 100 cities using more than 50 indicators across six areas, including tourism performance, infrastructure, safety, sustainability, economic activity and policy environment.
Euromonitor said global travel to the top 100 cities is expected to reach 702 million trips this year, up 8% from 2024 and accounting for nearly half of all international tourism worldwide.
Despite challenges such as a stronger baht, safety concerns and growing competition from regional hubs, Bangkok retained its top position, reflecting its continued appeal as a major global tourism and business destination.
The report noted that cities are shifting from high-volume tourism toward higher-value, more sustainable travel, while the adoption of artificial intelligence is becoming a key advantage in improving infrastructure, transport and visitor experience.
Hong Kong ranked second with 23.2 million visitors, followed by London, Macau and Istanbul. Kuala Lumpur was ranked 10th with 17.3 million arrivals.
