CP Foods Triumphs with Three Prestigious Awards from BrandAge magazine

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29 March 2024, 11:07

Charoen Pokphand Foods Public Company Limited (CP Foods) has been distinguished with three significant accolades, being named the ‘2023-2024 Thailand’s Most Admired Company’ by BrandAge, Thailand’s notable magazine relating marketing and brand. This recognizes CP Foods as the leading company in the food industry with the most approved image and services.

Further, CP Foods garnered two additional recognitions under the ‘CP Brand’: the ‘2024 Thailand’s Most Admired Brand’ for its reliability and trust among consumers in the consumer products category, particularly sausages, and the ‘Market Leader Brand Award’. This award celebrates CP Foods as an outstanding market leader, known for enhancing product and service quality and achieving the highest market share according to BrandAge magazine.

Anarkawee Chooratn, Head of Marketing at CP Foods, shed light on the company’s guiding principle of becoming the sustainable ‘Kitchen of the World’. With a commitment to research and development, CP Foods aims to introduce food innovations that ensure consumer health, uphold social responsibility, and protect the environment. The company maintains high-quality, clean, safe, and delicious products ensuring nutritious at reasonable prices. CP Foods also adapts its communication strategies and campaigns to reflect current trends. The renowned initiative is the ‘Thai food – Mission to Space’ campaign, which elevated Thai food standards to space levels, demonstrating the safety and quality of CP Foods’ chicken meat according to NASA’s strict dietary standards for astronauts. This initiative was coupled with a marketing campaign to increase public involvement, while simultaneously expanding the retail network to enhance product accessibility.

The ‘2024 Thailand’s Most Admired Brand’ award in the consumer product category of sausages, awarded to CP Foods for the second year in a row, and the special ‘Market Leader Brand Award’, highlight the popularity and quality of CP Foods’ sausage products. The ‘CP FI-IT’ sausage, made from high-protein quality chicken breast, has received recognition as the “Best Food Innovation” at the THAIFEX – Anuga Taste Innovation Show 2023 and the Superior Taste Award 2023 from the International Taste Institute in Belgium. The CP Signature sausage continues to win over consumers, achieving a 3-star Superior Taste Award for three consecutive years (2022-2024) and a special Crystal Taste Award. Other well-loved products like CP Chicken Frank and Chicken Frank Spicy have also earned a 1-star Superior Taste award.

Miss Anarkawee expressed her gratitude to consumers for their support of CP Foods’ sausage products and emphasized the company’s dedication to meeting consumer insights in terms of ages and lifestyles. For 2024, CP Foods is set to launch ‘CP Xtream’ lava cheese sausage, targeting students and those seeking adventure, and ‘CP Halal’, a quality chicken sausage that adheres to Halal standards, providing an option for Muslim consumers.

Bus Plunges off a Bridge in South Africa, Killing 45 People. An 8-Year-Old Is Only Survivor

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Associated Press

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29 March 2024, 09:19

CAPE TOWN, South Africa (AP) — A bus carrying worshippers headed to an Easter festival plunged off a bridge on a mountain pass and burst into flames in South Africa on Thursday, killing at least 45 people, authorities said.

The only survivor of the crash was an 8-year-old child, who was receiving medical attention, according to authorities in the northern province of Limpopo. They said the child was seriously injured.

The Limpopo provincial government said the bus veered off the Mmamatlakala bridge and plunged 50 meters (164 feet) into a ravine before busting into flames.

Search operations were ongoing, the provincial government said, but many bodies were burned beyond recognition and still trapped inside the vehicle.

AP24088852855000 — In this image taken from video provided by eNCA, a bus carrying worshippers headed to an Easter festival plunged off a bridge on a mountain pass and burst into flames in Limpopo, South Africa, on Thursday, March 28, 2024, killing multiple people, authorities said. (eNCA via AP)

Authorities said they believe the bus was traveling from the neighboring country of Botswana to the town of Moria, which hosts a popular Easter pilgrimage. They said it appeared that the driver lost control and was one of the dead.

Minister of Transport Sindisiwe Chikunga was in Limpopo province for a road safety campaign and changed plans to visit the crash scene, the national Department of Transport said. She said there was an investigation underway into the cause of the crash and offered her condolences to the families of the victims.

The South African government often warns of the danger of road accidents during the Easter holidays, which is a particularly busy and dangerous time for road travel. More than 200 people died in road crashes during the Easter weekend last year.

The Zionist Christian Church has its headquarters in Moria and its Easter pilgrimage attracts hundreds of thousands of people from across South Africa and neighboring countries. This year is the first time the Easter pilgrimage to Moria is set to go ahead since the COVID-19 pandemic.

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AP Africa news: https://apnews.com/hub/africa

Naked Chinese Man Is Saved on Bangkok Police Station Rooftop

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Khaosod English

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28 March 2024, 23:58

BANGKOK – On March 28, Lumpini police officers attempted to cope with an incident involving a naked Chinese man, 59, risking to jump from a 5-story building within Lumpini Police Station, Wireless Road, Lumpini Subdistrict, Pathumwan District, Bangkok.

Later, officials found that the man on the building’s roof, wandering around and shouting in Chinese, was Mr. Fu Yu, 59. Therefore, the officers sought the help of an interpreter for negotiations, but their attempts failed. The officers then had to rush to spread out an air cushion in case the Chinese man jumped down.

After more than two hours, Mr. Fu Yu jumped into the water tank. The officers had to crawl in and help bring him out before handing him over to volunteers who would transport him to the police hospital.

According to the investigation, Mr. Fu Yu was arrested on Thursday at 2:00 a.m. by Lumpini police patrol officers. Officers detained him for a drunken rampage from the Boulevard Hotel on Soi Sukhumvit 5 and placed him in a detention cell.

The authorities detained him until 4:00 p.m., when he regained consciousness and was questioned. He used a translation app to communicate with police officers.

When the police asked about his relatives who could pick him up, he walked away and went up to the rooftop naked.

Officials learned that Mr. Fu Yu entered Thailand on March 13, 2024, with his passport still valid. During this time, officials will await the findings of a medical and mental examination. If he is not unusual, he will be charged with doing an obscene behaviour and turned over to Immigration Police for deportation to the country.

Thai Woman Beaten by Austrian Husband, Flees to Temple

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Khaosod English

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28 March 2024, 18:52

CHONBURI – A 53-year-old Thai woman named Ms. Neng has filed a complaint with the Nongprue Police Station in Chonburi Province on March 27, 2024, claiming that she was beaten by her Austrian husband. She has been forced to flee to a temple for safety.

Ms. Neng met her husband while working as a housekeeper in Thailand. They fell in love and have been living together for over 5 years.

However, she says that her husband is a heavy drinker and becomes violent when he is drunk. He has been physically abusing her for the past 5 years, but she has endured it out of love.

The abuse has become increasingly severe in recent months. In December 2023, Ms. Neng was hospitalized with a broken arm after being beaten by her husband. He did not visit her in the hospital and continued to abuse her when she returned home.

thai austrai1 — A 53-year-old Thai woman was in the hospital after being injured by her husband.

thai austrai2 — Ms. Neng has filed a complaint with the Nongprue Police Station in Chonburi Province on March 27, 2024.

After her hospitalization, Mrs. Neng continued to do the housework and took care of her husband while her arm was not yet fully healed. When she skipped housework to rest, her husband would yell at her. When she couldn’t take it anymore, she fled to her hometown in Surin Province.

On March 10, 2024, Ms. Neng returned home in Chonburi after her husband begged for forgiveness. However, he immediately beat her again, this time hitting her in the ear so hard that she could not hear. She fled the house and took refuge in a temple.

The acting abbot of the temple, Phra Khru Samuwirach Jareonphon, contacted the media and asked for help. Ms. Neng was then taken to the Government House Complaint Center for assistance.

OR Partners with Amorepacific Driving in the Health and Beauty

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Contributor

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28 March 2024, 17:16

OR continues to enhance its presence in the lifestyle business. In its latest stride, OR has partnered with Amorepacific, a leading player in South Korea’s beauty industry. This collaboration propels both parties to penetrate the Thai Health & Beauty market further, with a vision to provide a diverse range of affordable products to meet customer needs. Selected products from Amorepacific can be found in the new store concept by OR by mid-2024.

Mr. Disathat Panyarachun, Chief Executive Officer of PTT Oil and Retail Business Public Company Limited (OR), and Mr. Sangmok Lee, Chief Executive Officer of Amorepacific Group, one of the world’s top beauty companies, have come together to sign a business partnership agreement in Seoul, Republic of Korea. The Memorandum of Understanding between the two parties focuses on partnership opportunities for OR to sell Korean-beauty products from Amorepacific through its channels, in order to cater to the evolving demands of today’s Thai consumers.

Mr. Disathat discloses OR’s unwavering commitment to forge new strategic partnerships, aiming to emerge as a frontrunner in the Health & Beauty industry. Earlier this year, OR has teamed up with esteemed partners such as Sugi Holdings, a prominent Japanese drugstore, and Konvy, Thailand’s #1 online destination for beauty products, to accelerate and strengthen its entry in the health & beauty retail sector.

The collaboration between OR and Amorepacific focuses on Korean-beauty product supply and localized product development for Thailand and Southeast Asia in the future. These strategic moves underscore OR’s plan to broaden its lifestyle business portfolio beyond Food & Beverage and Tourism & Accommodation and set itself up for the long-term success.

Mr. Sangmok Lee said, “This MOU will be a great opportunity to create further synergies based on the strengths and expertise of both companies,”.

Furthermore, Amorepacific stands as South Korea’s pioneering beauty product manufacturer and distributor for over 30 leading Korean beauty brands. Established in 1945, it proudly possesses a rich legacy of crafting beauty products and leading innovations.

The company’s products often incorporate traditional Korean ingredients and techniques, alongside advanced skincare technology, catering to different demographics and skincare needs. Holding a prominent market share in Korea, it has gained global recognition with its esteemed brands including Sulwhasoo, Laneige, Innisfree, Mise-en-Scene and COSRX.

OR persists in bolstering its presence in the Thai Health & Beauty retail sector through its proactive pursuit of strategic partnerships both domestically and globally. This ongoing effort seeks to combine strengths and expertise of OR and its partners to offer a comprehensive range of affordable products and a convenient shopping experience tailored to meet the needs of Thai consumers, with an unwavering commitment to delivering accessible health and beauty products of exceptional value. Mr. Disathat emphasized in closing.

Thailand Waives Songkran Festival Migrant Worker Re-Entry Fees

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Khaosod English

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28 March 2024, 15:01

songkran lao — Children participate in the celebration of the Songkran Festival or the Lao New Year, in Luang Prabang, Laos, April 16, 2023. (Photo by Kaikeo Saiyasane/Xinhua)

BANGKOK – The Ministry of Labor proposed to the Cabinet meeting on March 27 to exempt migrant workers from Cambodia, Laos and Myanmar from paying the re-entry fee of 1,000 baht when they return to their home countries to celebrate Songkran Festival 2024.

The proposal was approved by the Committee on Foreign Worker Management Policy (KBT) at its first meeting in 2024. The aim of the exemption is to facilitate the journey of migrant workers returning to their home countries during the ASEAN New Year.

IMG 1266.PNG — Tourists and locals gathered Thursday at Wat Pho Chai in Nong Khai to pay respect to the sacred Buddha image of Luangpho Phra Sai. During a procession around the temple, people sprinkled water onto the buddha image under heavy rain. Read: Wet and Wild Songkran Splashes Throughout Thailand (Photos)

The Ministry of Labor has set the following guidelines for the exemption:

Migrant workers from Cambodia, Laos, and Myanmar who have work permits, as well as their dependents, who hold passports or travel documents that have been stamped and granted permission to stay in the Kingdom temporarily (Non L-A Visa), and whose visas are valid until at least 15 May 2024, are allowed to travel back to their home countries to celebrate the Songkran festival in 2024 between April 1 and May 15 without having to apply for a Re-Entry Permit.
Migrant workers who do not wish to follow these guidelines, such as those who wish to return to Thailand after May 15 or do not yet know the exact date of their return, can apply for a permit to exit and enter the Kingdom under the Immigration Act as usual.

Somchai Morakotsriwarn, Director General of the Ministry of Labor, said the exemption will come into effect as soon as the Home Ministry’s announcement comes into effect or as specified by the Ministry of Interior.

He urged migrant workers to follow the Ministry of Labor’s news on the doe.go.th website. For more information, please contact the Bangkok Labor Office, Area 1-10, provincial labor offices nationwide, or the Ministry of Labor Hotline 1506, Press 2, Ministry of Labor, and the Ministry of Labor Hotline 1694.

Sunday introduces a new campaign ‘Friend Gets Friends’ for Thais

By

Contributor

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28 March 2024, 14:30

Bangkok, Thailand – 28 March 2024 – Sunday Ins Co., Ltd. (“Sunday”), the first full-stack insurTech in South East Asia, introducing a special campaign to reward Sunday customers through the *”Friend Gets Friends” program. This initiative is designed to reward Sunday customers simply for spreading the word and referring friends to purchase Sunday insurance, whether it’s health insurance, car insurance, with policies worth 5,000 Baht and above. For every successful referral, you will receive 500 Baht, while your friends will receive 250 Baht, which Sunday will transfer to their registered account within 85 days*.

Register and get your referral code through this link https://jollysuper.app/fgf

The registration process: Friend Gets Friends

Fill in your mobile phone number.
Fill in registration information.
Accept terms and conditions.
Fill in the OTP 6 digits code sent to your phone number.

After installing Jolly super app by Sunday.

Select “Friend Gets Friends”.
Read details about the campaign.
Fill in registration information.
Get a referral code to send to your friends.

*Term and Condition

Friend Gets Friends “Campaign” was provided by Sunday Ins Co.,Ltd, a life and non-life insurance broker “the Company”, exclusively for any insurance policies under this campaign purchased via easysunday.com.
Insurance policies under this campaign “the Policy” are any health or car insurance policies, excluded car insurance for BYD, insured by Sunday Insurance (Thailand) Public Company Limited.
Participating in the campaign, the referee shall complete their purchase on any of the Policy via easysunday.com within December 31, 2024 “Terms”
Referrers

4.1 This Campaign is eligible for applicants who are 20 years old or older on the date of their registration.

4.2 Referral code is unable to be used for any of the referrer’s own purchases.

Referees

The eligible referees, any new customer of the Company, shall be 20 years old or older on the date of their purchase via easysunday.com with a referral code.

The process

6.1 The referrer shall fill in registration information via Jolly super app by Sunday or other channels provided by the Company.

6.2 The referee shall enter the referrers’ referral codes before purchasing and complete the purchase order within the Terms of this Campaign. Premiums of the Policy purchased by the referee shall be more than THB 5,000 (after discount)

6.3 The referee’s policy must be approved, and the referee must hold the policy for at least 45 days.

Reward

7.1 The company will transfer cash reward to the registered bank account within 85 days, from the referee’s policy effective date only if the referee’s policy is remained in effect, at the following rate:

7.1.1 THB 500 cash reward per policy to the referrer if a referee used the referrer’s code in purchasing the Policy.

7.1.2 THB 250 cash reward per policy to the referee if the referee used the referrer’s code in purchasing the Policy.

7.2 There is no limit on the number of referred friends for each referrer and a 1% withholding tax will be deducted from the amount the referrer and/or the referee received for each payment.

In case of fraud or any misconduct by the referees and/or referrers, the Company reserves the right to cancel or request to return any reward received under the Campaign.
The Company reserves the right to amend or terminate the referral program without prior notice.
Any Outbound Customer Service officer of the company is not entitled to participate in this Campaign.

ICDP Persuades the Thai Government To Abolish the Death Penalty

By

Khaosod English

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28 March 2024, 11:10

BANGKOK – Former Mongolian President Elbegdorj Tsakhia is in town and he’s on a global mission to end capital punishment. Giving an interview in Bangkok on Wednesday to Khaosod, former Mongolian President Tsakhia, 60, a member of the International Commission Against Death Penalty (ICDP), said he’s in Thailand to convince the Thai government to abolish death penalty.

Mongolia abolished the death penalty under his presidency (2009 to 2027) in 2015 although it took eight years before it materialized. He said although Thailand has practiced a de facto moratorium on execution, it still maintains the death penalty.

The former Mongolian president met with representatives of various Thai agencies including those from the Justice and Foreign Ministries as well as MPs in an attempt to bring Thailand’s stance in line with international norms. Tsakhia adds that Thailand’s neigbours, Cambodia and the Philippines, have already abolished capital punishment but Thailand remains among 55 states that maintains the death penalty.

“We cannot end crimes but we can end executions by the state… Ending a life may in fact be too convenient and convicted criminals should have time to reflect on the crimes they have committed for the rest of their lives in prison,” he argued.

Thailand has for years sets its goal under its human rights plan to eventually abolish death penalty but has failed to materialized it over the past decade as conservatives argue heinous crimes needs to be punished in a most severe way – through execution.

VinFast CEO Reveals 4 New EV Models for Thai Market in 2024

By

CHAYAPON PONLAWAT freelance reporter

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28 March 2024, 10:35

motorexpo2024_vinfast-1_0 — Ms. Vu Dang Yen Hang, Chief Executive Officer of VinFast Auto (Thailand)

BANGKOK – Exclusive with CEO VinFast revealing strategic plans for Vietnamese car manufacturers Entering in Thailand market

As the 45th Bangkok International Motor Show kickstart, a notable surge was witnessed as several new electric car manufacturers made their debut, marking a pivotal moment in Thailand’s automotive landscape. This trend underscores the rapid acceleration of electric vehicle adoption in the country, propelled by government incentives and subsidies.

Thailand is poised to dominate the Southeast Asian electric vehicle market in 2022, with a projected 58% share, surpassing competitors such as Vietnam and Indonesia. Despite this impressive regional growth, the global electric vehicle market remains relatively modest, constituting just 0.5% of total sales in 2022, as reported by Counterpoint Research.

motorexpo2024 vinfast 2 0 — VinFast, a Vietnamese automotive company, stands alongside with Chinese brands At the 45th Bangkok International Motor Show on March 27, 2024.

Among the emerging electric car players, VinFast, a Vietnamese automotive company, stands alongside with Chinese brands At the Bangkok International Motor Show in this year, VinFast made waves by unveiling its ambitious plans to enter the Thai market.

Showcasing a diverse lineup ranging from A-SUV to E-SUV Segments including the VF5, VF e34, VF 6, VF 7, VF 8, and VF 9, the company aimed to introduce and familiarize Thai consumers.

Ms. Vu Dang Yen Hang, Chief Executive Officer of VinFast Auto (Thailand), shared with Khaosod English that Thailand, amidst its highly competitive automotive market, offers a promising landscape for VinFast’s foray into electric vehicles. She highlighted Thai consumers’ positive reception towards electric cars, noting their familiarity and knowledge in this domain. Additionally, the company stands to benefit from supportive government policies aimed at bolstering the electric vehicle sector.

Launching 4 models

The President of VinFast Thailand, revealed the company’s meticulous approach towards entering the Thai market, stating, “Prior to our expansion into Thailand, VinFast conducted extensive market research to understand the preferences of Thai consumers. This has led us to plan the launch of four electric car models within the country this year.” The company aims to kickstart its Thai venture by introducing the VF e34 model by June, followed by the VF 5 approximately 2-3 months later. The VF 6 and VF 7 models are anticipated for release by the end of 2024.

Following the formal partnership with the dealership, the company is set to launch the VF e34, VF 5, VF 6, and VF 7 models, along with the VinFast EV motorcycle, complete with pricing details.

AP24086315503473 — Vu Dang Yen Hang, chief executive officer of VinFast Thailand, poses in front of its electric vehicle VF7 during the 45th Bangkok Motor Show in Nonthaburi, Thailand, Tuesday, March 26, 2024. (AP Photo/Sakchai Lalit)

Highlighting the significance of the VF e34 model, Hang emphasized, “This 100% electric Sub Compact Crossover car was globally introduced in January 2021 and has garnered commendable feedback from users worldwide.” Manufactured primarily at VinFast Trading and Production LLC factory in Vietnam, the VF e34 is poised to offer Thai consumers another compelling choice in the electric vehicle market. The company aims to deliver the initial batch of VF e34 cars to Thai customers around a month after it’s June launch.

Ms.Hang further elaborated on their strategy, stating, “Our initial focus is to gauge the response of the Thai market. We are keen to understand which of our car models resonates most with Thai consumers.” To facilitate this assessment, VinFast showcased its entire lineup at this year’s motor show for the first time, aiming to gather insights into consumer preferences. She added, “Flexibility is key to our distribution plans, and we are prepared to adapt based on the feedback and demands of the Thai market.”

Establish a dealer network

Recognizing the fierce competition within Thailand’s electric vehicle sector, the Chairwoman of VinFast Thailand highlights the company’s distinctive strengths in this dynamic market. Despite being a newcomer, VinFast boasts a diverse array of models across various segments, setting it apart as a comprehensive solution provider. “VinFast stands out as the only brand offering a wide range of five car models alongside electric motorcycles, catering to diverse consumer preferences,” she asserts.

In addition to its extensive lineup, VinFast places a premium on customer satisfaction through its robust after-sales policies. “Our commitment extends beyond sales; all VinFast vehicles come with industry-leading warranties, including a 7-10-year powertrain warranty and an 8-10-year battery warranty, this is the longest warranty among electric car brands.

AP24086315662444 — A Thai model poses next to Vinfast’s electric concept pickup trucks called “Wild” during the 45th Bangkok Motor Show in Nonthaburi, Thailand, Tuesday, March 26, 2024. (AP Photo/Sakchai Lalit)

When questioned about VinFast’s investment plans, the Chairwoman reveals the company’s initial strategy of importing vehicles from its Hai Phong manufacturing facility in Vietnam. These vehicles will be distributed in Thailand through a network of trusted local partners. Looking forward, VinFast is exploring potential avenues for direct investment within Thailand. “As we expand our presence, VinFast Thailand will evolve into both importer and distributor roles, supported by a robust network of dealerships committed to delivering exceptional service,”

To kickstart operations, VinFast aims to establish a strong presence in Bangkok and its environs before gradually expanding across the country. “Our immediate goal is to establish 30-40 dealer nationwide, strategically positioned to cater to the needs of our customers,” she concludes, underscoring VinFast’s determination to carve out a position in Thailand’s burgeoning electric vehicle market.

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Lisa’s Birthday Is “Meatball Stand-Eating Day” in Buriram

By

Khaosod English

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27 March 2024, 23:48

BURIRAM – On March 27, 2024, the city of Buriram in Thailand celebrated the birthday of Lisa, a member of the K-pop girl group BLACKPINK. The event was held at the back of Buriram Railway Station, where Lisa once revealed her love for the local delicacy known as “Meatball Stand-Eating“.

The event was organized by the Meatball Stand-Eating Vendors Association, the Tourism Business Association of Buriram Province, the Tourism Industry Council of Buriram Province, and the Buriram Provincial Administrative Organization.

In attendance were representatives from the tourism sector, as well as local residents who came to celebrate Lisa’s birthday.

lisa bd4 — Meatball vendors created a cake especially for Lisa and placed meatballs on it.

lisa blackpink — Lisa Blackpink, or Lalisa Manobal, a Thai-born K-Pop member of the girl group Blackpink, attended the football match between Thailand and South Korea at Rajamangala Stadium on March 26, 2024.

Ms. Eamarmorn Rassameeratyatham, president of the Tourism Business Association of Buriram Province, said that the people of Buriram and the meatball vendors are thrilled that it is Lisa’s birthday. The people of Buriram consider her as a person who has brought fame to the province and is the only person who could create a buzz that made the whole world know about Buriram meatballs in no time.

Mr. Chatchaiphat Saranram, President of the Tourism Industry Council of Buriram Province, said that first of all, he would like to wish Lisa happiness every day, happiness everywhere, good health, and the strength to produce work for her fans to follow.

As for Lisa’s birthday cake today, it will be a cake specially made for Lisa. There will be meatball vendors who will stick meatballs on the cake. And today will be the day to mark the meatball stand-eating by using 27 March as Buriram Meatball Stand-Eating Day, along with the launch of the meatball pants.

Mr. Yutthachai Phongpanich, deputy governor of Buriram Provincial Administrative Organization (PAO), said that PAO is ready to support job and income generation. In the past, they have tried to organize various meatball events to give vendors the opportunity to earn a living as part of the province’s bigger picture.

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Launching 4 models

Establish a dealer network

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