HO, HO, HO IN HUA HIN! THE STANDARD GEARS UP FOR A FESTIVE SEASON BY THE SEA

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18 November 2022, 09:21

Swap white snow for golden sand and get ready for an action-packed calendar of activities this Christmas and New Year, including fabulous feasts, immersive events and uplifting parties!

HUA HIN, THAILAND, NOVEMBER 2022: Ho, ho, ho… hang up your stockings and hear the sound of sleighbells because the holidays are coming to Hua Hin! This festive season, The Standard, Hua Hin, the stylish Thai resort where chic beach vibes meet mid-century style, is bringing Christmas and New Year to the beach with a full calendar of upbeat activities and experiences, from fabulous feasts to playful parties.

The fun starts on 17th December when The Standard, Hua Hin switches on the lights – and the style – with “Get Lit”, the resort’s official Christmas lighting ceremony, including celebratory snacks, creative cocktails, a jazz trio band and inspiring illuminations in the tropical gardens.

Listen out for Santa and get ready for “An Eve You Won’t Believe” on 24th December, with a bountiful buffet dinner at the Lido! This amazing evening will be packed with international dishes, live jazz music by May Fonpa, and of course, great company. To get the party started, you can also choose from a selection of free-flowing beverage packages including wine, Singha beer and soft drinks.

On 25th December, gather the most precious people in your life to Praça, our beachside heritage house and Thai izakaya, for “A Truly Thai Christmas”! This local twist on tradition includes perfect platters of the finest seafood, imported oysters and chilled wine, while our resident DJ spins a live set by the beach.

The last night of 2022 is nearly here, so make it an occasion you’ll never forget at The Standard, Hua Hin, with our sparkling New Year’s Eve parties! Join us by the beach at Praça, where you can “Party in Paradise” with plates of freshly-shucked oysters and free-flowing drinks, as we light up your night with colourful cocktails, uplifting tunes and live DJs. Or why not head to the Lido for “A Happy Ending”, an extravagant end-of-year buffet dinner featuring a raw bar, sizzling BBQ, cheese platters, sweet treats and more, with festive decorations and live music from our band, Snoww Mink.

Then fling off your shoes and get ready for “The Final Countdown” as we stage one of The Standard’s legendary pool parties! With a spectacular LED drum show by Ampper Group, live sets from DJ Pichy and DJ Heartbreakkid, poolside cocktails and more, this will be a night that stimulates the senses and sets pulses racing!

Need a natural boost to kickstart the New Year? Shake off your party head and join us at The Surf Club on 1st January 2023 for “Wave Hello”, an afternoon surfing or kayaking session, or soothe your soul with “Sounds Divine”, a serene singing bowl workshop hosted by local experts the Gym Deck. Then celebrate the start of this bright new era in style with “Fancy Firsts”, a fantastic New Year’s Day feast at Praça. Tuck into a fresh seafood platter, imported oysters and bottle of wine or enjoy free-flow drinks.

To check out the full calendar of holiday season happenings, including all the timings and prices, and to reserve your place prior 10 December with special early bird offers, please visit

Website: www.standardhotels.com/hua-hin/happenings/ho-ho-ho-in-hua-hin.

“What could be better than spending the most wonderful time of the year in a beachfront paradise? At The Standard, Hua Hin, we’ve created a glittering line up of festive events and activities – including our legendary pool party – so everyone can celebrate Christmas and New Year in style. We can’t wait to welcome our fun-seeking friends and families to Hua Hin this holiday season,” said Mai Vejjajiva Timblick, Chief Creative Officer.

Nestled directly on Thailand’s glittering Gulf coast, just a short drive from Bangkok, The Standard, Hua Hin offers 199 rooms, suites and villas, chic dining venues, social hubs and world-class wellness, all surrounded by lush gardens and mid-century design. The resort also stages a series of cultural “Happenings”, from wellness weekends and artistic escapes to pool parties, live concerts and more.

The Standard hotels are present in the most desirable of destinations, from Miami Beach to the Maldives, London to New York, Hua Hin to Bangkok. A haven for curious explorers, The Standard, Hua Hin was ranked as the #1 resort hotel in Southeast Asia – and the #35 best place to stay in the world – in the prestigious Travel + Leisure World’s Best Awards 2022! It was also named on Condé Nast Traveler’s “Hot List” for 2022, a highly exclusive selection of the world’s most exciting new hotels.

Connect with the hotel via:
Facebook: The Standard Hua Hin
Instagram/Line: @thestandardhuahin
Web: www.standardhotels.com/hua-hin

APEC 2022 : Analytical Interviews With Virot Ali of Thammasat University and Natapanu Nopakun Deputy Spokesperson MFA

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18 November 2022, 00:13

APEC 2022 : Analytical Interviews With Virot Ali & Natapanu Nopakun Deputy Spokesperson MFA

Kyocera Unveils State-of-the-Art Manufacturing Facility in Nakhon Pathom Province

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17 November 2022, 15:39

KYOCERA AVX’s new flagship facility in Nakhon Ratchasima, Thailand, features 1.2 million square feet of state-of-the-art design, manufacturing, testing, storage, and distribution space, meets FM Global standards, and features walkable ceilings, full electrical power supply redundancy, and column-free production areas.

FOUNTAIN INN, S.C. (November 10, 2022) – KYOCERA AVX, a leading global manufacturer of advanced electronic components engineered to accelerate technological innovation and build a better future, has announced the grand opening of its $300 million advanced manufacturing facility for ceramic and tantalum capacitors in Nakhon Ratchasima, Thailand. The new facility features 1.2 million square feet of state-of-the-art manufacturing and warehousing space.

Deliberately designed as a safe and sustainable global facility for the production of ceramic and tantalum capacitors, the new KYOCERA AVX manufacturing facility consists of three separate buildings housing manufacturing and office spaces, break areas, a sports arena, a pavilion, and a cultural center for employees to practice Thai customs and gather for sponsored events.

The Nakhon Ratchasima facility will expand KYOCERA AVX’s global presence as a leading manufacturer of high-performance, high-reliability ceramic and tantalum capacitors designed to satisfy an extensive range of challenging electronics applications in the automotive, military, aerospace, defense, telecommunications, renewable energy, industrial, medical, consumer electronics, networking, and transportation industries. The construction process began in 2019, took more than six million man-hours to complete, resulted in zero reported injuries, and earned KYOCERA AVX both local and national recognition for its handling and prevention of COVID-19 during construction.

“We are proud to announce the completion of our new ceramic and tantalum capacitor manufacturing facility in Nakhon Ratchasima, Thailand,” said Jeff Schmersal, President, KYOCERA AVX. “The new facility represents an investment of more than $300 million USD and the achievement of a safe and sustainable manufacturing and distribution site that will further strengthen our commitment to supporting local economies, developing competitive, cutting-edge component solutions for an extensive range of electronic applications, and further expand the global production of our best-in-class products.”

For more information about KYOCERA AVX, please visit https://www.kyocera-avx.com

/, email [email protected], follow them on LinkedIn, Twitter, and Instagram, like them on Facebook, call 864-967-2150, or write to One AVX Boulevard, Fountain Inn, S.C. 29644.

From Siam Piwat’s game-changing success towards a new “Above the Ocean” strategy, rising above all changes and moving forward with stability and sustainability

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17 November 2022, 14:55

Throughout over 63 years of business in Thailand, Siam Piwat has overcome all sorts of crises especially at Siam – the fiercest battlefield of commerce and much more. Siam Piwat has been able to lead its partners and retailers out of each plight through the years. Even during the COVID-19 pandemic, in which it was no less impacted than any other business, the Company parlayed the extensive experience it had amassed over the years into a toolset that enabled it to triumph over the crisis with grace.

While steering a business through hardships is already in a challenge for an executive in and of itself, changing the game to future-proof the business is an even bigger challenge. Yet, Siam Piwat Group’s chief Chadatip Chutrakul has proven herself as a leader time and again, having helped the business swiftly regain profitability when hit by a crisis, including the recent COVID-19 pandemic.

Ms. Chadatip Chutrakul, Chief Executive Officer of Siam Piwat Group, a leading real estate and retail developer, the owner and operator of world-renowned properties, such as Siam Paragon, Siam Center, and Siam Discovery, and a joint venture partner of ICONSIAM and Siam Premium Outlets Bangkok, said that the COVID crisis has been a great learning experience. Thanks to the experience it has gained from previous crises, coupled with a decisive move to quickly restructure the organization, Siam Piwat has been able not only to cope with the challenge but also generate more revenue in the first nine months of 2022 than in the same period of 2019, pre-COVID level despite the absence of foreign tourists.

Through the years, Siam Piwat’s mission is not to be the number one in terms of the number of shopping centers or the largest market share in terms of area. Rather, Siam Piwat adopts a four-pronged Top-of-Mind strategy to ensure its resilience. The strategy consists of the following:

Top-of-mind among people: Siam Piwat seeks to establish top-of-mind awareness not only among Thai people but across the world. This goal is well within reach as Siam Paragon is the sixth most checked-in place in the world on Facebook and the world’s most checked-in location on Instagram, not to mention that all Siam Piwat’s shopping centers have been voted by tourists in various countries as their favorite destinations.
Top-of-mind among retailers: Siam Piwat is committed to its duty of ensuring the continuous success of ten thousand retailers across its shopping centers. As a testament, Siam Piwat has successfully generated astounding foot traffic, bringing in over 100 million visitors per year, more than 25 million of whom are tourists. Thanks to this, many brands with branches in Siam Piwat’s properties have achieved the country’s top sales, while international brands have similarly been able to push their sales into the world’s top 10.
Top-of-mind among business partners: Siam Piwat’s shopping centers not only sell products but also serve as a branding platform. Through the years, Siam Piwat has fostered relationships with various partners and joined hand with both government agencies and private sector to develop new business models to co-create and deliver to customers experiences beyond expectations.
Top-of-mind in the world: As shopping centers serve as magnets that strengthen Thailand’s position as a shopping paradise and its ability to attract visitors from across the globe, Siam Piwat strives to build properties that can rival other major projects around the world in order to earn acceptance across the global shopping mall business and curate a positive reputation for Thailand. Siam Piwat’s shopping centers have won over 40 top awards across various categories from world-class organizations – a phenomenal achievement thus far unattained by any other shopping center in Thailand or Asia.

“We do not have shopping centers in different provinces or nationwide; we have only four shopping malls and one luxury outlet mall, but all of them have been named winners at a global level by various world-class organizations and associations for, among others, innovation and design, revolutionizing the retail industry, marketing and generating world-class experiences, best support for SMEs, green leadership, sustainable development, and developing the world’s most desired destinations. All of these awards underline Thai people’s capacity, and today, many shopping center developers from different countries are seeking to come and learn from us.”

“Our business goal is not just profit. We seek to build relationships with retailers and partners that transcend time. A life reward for our employees is getting to create a second home for our customers and fulfilling their wishes and experiences to the best of our ability in every situation as well as creating a platform that fosters success for our retailers and partners. Thanks to these strategies and missions, we have been able to grow our sales by five times over the past seven years and increased the number of our subsidiaries from 32 to 48. Even amid the COVID-19 pandemic, we were able to launch Siam Premium Outlets Bangkok, Thailand’s first-ever luxury outlet mall, in mid-2021 and successfully developed a new digital platform ONESIAM SuperApp in only 13 months,” said Ms. Chadatip Chutrakul.

While many organizations are still grappling with post-covid challenges, Siam Piwat has already drawn up new strategies.

Siam Piwat’s CEO added that 10 years ago, the company foresaw a possible disruption from digital evolution and thus began to shift its strategies for every shopping center towards creating value, developing fresh experiences that would speak to people, and fostering emotional engagement through emotional marketing. Siam Piwat also initiated a digital transformation internally as well as completed its data bank development in early 2022. Thanks to these efforts, the company was well-equipped to handle the COVID-19 pandemic and able to quickly develop a digital platform to serve its customers. Moving forward, Siam Piwat is looking to change the game with the concept Rise Above and Beyond, where it creates new strategies that will enable it to rise beyond all of its previous achievements, rise above all changes in the world, positive or otherwise, and ultimately rise above all challenges.

Siam Piwat’s next step is to shift from the Blue Ocean Strategy to the Above the Ocean Strategy, where it rises above all changes, takes a step back and views the business in a new context, tears down all old limitations, and innovates new things from its existing value without any limitations. Under this new strategy, Siam Piwat will operate without competitors and work hand in hand with partners to build an ecosystem to amplify its success and sustainability and create a world without frontiers filled with opportunities in every dimension.

Siam Piwat’s next move under the Above the Ocean Strategy is to expand its value creation initiatives into a universe of value by:

Creating a sharing economy through ONESIAM SuperApp and VIZ COINS
Co-creating experiences beyond expectations both through physical and digital platforms to expand the offerings and cater to global citizens
Collaborating to win by creating an ecosystem of success in collaboration with existing 50 partners across 13 industries
Fostering sustainable value in every process to create mutual growth for all involved, as well as the public, the environment, and economy; redefining and pioneering new businesses whether in the form of products, services, or platforms to create access to a better quality of life without leaving anyone behind; as well as contributing to restoring the environment and passing on a better world to posterity.

“Siam Piwat’s Above the Ocean Strategy will enable us to foster mutual growth sustainable with every sector, create a positive net impact for the public and the environment, and play a part in helping Thailand achieve greatness on the global stage, concluded Chadatip.”

What To Expect From APEC 2022 Summit ?

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17 November 2022, 14:21

In a exclusive video interview, Khaosod English’s Pravit Rojanaphruk talks to former senior diplomat Russ Jalichandra about the APEC 2022 Summit in Bangkok and what to expect.

US and Russia Clash Over Responsibility for Missile Strike

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Associated Press

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17 November 2022, 12:30

Polish police officers search for missile wreckage in the field, near the place where a missile struck, killing two people in a farmland at the Polish village of Przewodow, near the border with Ukraine, Wednesday, Nov. 16, 2022. Photo: Evgeniy Maloletka / AP

UNITED NATIONS (AP) — The U.S. and its Western allies clashed with Russia at the U.N. Security Council on Wednesday over responsibility for a deadly missile strike in Poland near the Ukrainian border, an event the U.N. political chief called “a frightening reminder of the absolute need to prevent any further escalation” of the nine-month war in Ukraine.

U.S. Ambassador Linda Thomas-Greenfield told the council: “This tragedy would never have happened but for Russia’s needless invasion of Ukraine and its recent missile assaults against Ukraine’s civilian infrastructure.” Russia’s U.N. Ambassador Vassily Nebenzia countered, accusing Ukraine and Poland of trying “to provoke a direct clash between Russia and NATO.”

The U.S. and Albania had called for a council update on the situation in Ukraine last week, and the meeting was dominated by Tuesday’s missile strike in Poland that killed two farm workers.

Nebenzia pointed to statements by Ukraine’s president and Polish officials initially indicating Russia was responsible. NATO’s chief and Poland’s president said Wednesday there is no indication it was a deliberate attack, and was likely a Soviet-era projectile launched by Ukraine as it was fending off Russian missiles and drones that savaged its power grid and hit residential buildings.

U.N. Undersecretary-General for political affairs Rosemary DiCarlo told the council that it was Russia’s “most intense bombardments” since its Feb. 24 invasion of Ukraine, and the impact “can only worsen during the coming winter months.”

She reiterated that attacks targeting civilians and civilian infrastructure are prohibited under international law, noted that “heavy battles” are continuing in eastern Donetsk and Luhansk and told council members “there is no end in sight to the war.” She also warned that “as long as it continues, the risks of potentially catastrophic spillover remain all too real.”

Thomas-Greenfield, the U.S. envoy, called the barrage of more than 90 missiles that rained down on Kyiv and other cities and targets devastating civilian infrastructure “a deliberate tactic” by Russian President Vladimir Putin.

“He seems to have decided that if he can’t seize Ukraine by force, he will try to freeze the country into submission,” she said.

Poland’s U.N. Ambassador Krzysztof Szczerski told the council “those innocent people would not have been killed if there had been no Russian war against Ukraine.” And Britain’s U.N. Ambassador Barbara Woodward said: “We should be clear that this is a tragedy that indisputably stems from Russia’s illegal and unjustified invasion. And it’s inhumane assault on civilians across Ukraine.

But Russia’s Nebenzia said he wanted to remind those blaming Russia that what Moscow calls its “special military operation” wouldn’t have been needed if the Minsk agreements after the upheaval in Ukraine in 2014 that called for a degree of self-rule for the Russian-backed separatist regions of Donetsk and Luhansk in the east had been fulfilled, and hadn’t led to an eight-year war.

Addressing the West, Nebenzia also said there would be no military action “if you had not interfered and did not supply Ukraine with weapons and ammunition” and encouraged Ukraine “to strive for peace on realistic terms rather than fuel its feverish fantasies about the possibility of victory over Russia, for the sake of which the Zelenskyy regime is senselessly throwing tens of thousands of its soldiers into the meat grinder.”

As for the missile attacks, Nebenzia said, “If you reacted to the terrorist actions of the Ukrainian special forces against Russia, we would not be forced to conduct precision strikes on infrastructure.”

“But since you’re acting as you’re acting, while the Kyiv regime is taking credit for non-existent military prowess, we are forced to achieve the goals set for the special military operation by weakening the military potential of Ukraine,” he said.

Britain’s Woodward strongly disagreed, telling the council, “We are in no doubt that Ukraine will prevail in the face of Russia’s aggression.”

Pointing to the Russian withdrawal from the southern Ukrainian city of Kherson, she said, “The liberation of Kherson shows the strength, courage and determination of the Ukrainian people to defend their right to sovereign equality and territorial integrity guaranteed under the U.N. Charter.”

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Story: Edith M. Lederer.

Asia-Pacific Leaders Tackle Trade, Sustainability in Bangkok

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Associated Press

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17 November 2022, 12:00

Police patrol near the venue of the Asia-Pacific Economic Cooperation (APEC) in Bangkok, Thailand, in Bangkok, Thailand, Wednesday, Nov. 16, 2022. Photo: Anupam Nath / AP

BANGKOK (AP) — The war in Ukraine, great power rivalry Asia, inflation and food and energy shortages are on the agenda as leaders prepare for the third back-to-back gathering this week, a Pacific-Rim summit taking place in a heavily guarded venue in Thailand’s capital.

Leaders from the 21-member Asia-Pacific Economic Cooperation forum will meet formally in closed-door sessions Friday and Saturday. For some, it will be at least the third such opportunity for face-to-face talks in the past two weeks, though the U.S. is represented in Bangkok by Vice President Kamala Harris, who is attending instead of President Joe Biden.

APEC’s official mission is to promote regional economic integration. Most of the business conducted happens on the summit’s sidelines in meetings such as a planned meeting between Chinese President Xi Jinping and Japanese Prime Minister Fumio Kishida.

The two Asian powers have a history of tense relations, a legacy of Japan’s World War II aggression compounded by territorial disputes and China’s growing military might. A Chinese Foreign Ministry spokesperson, Mao Ning, said the encounter would “carry great importance.”

Xi, Harris and French President Emmanuel Macron will also speak at a business conference held just ahead of the summit meetings that is mostly closed to media apart from outlets sponsoring the event.

The APEC meetings are being held in downtown Bangkok’s main convention center, which is cordoned off with some streets in the area completely closed to all traffic. Rows of riot police stood guard behind the barricades at a major intersection nearby, underscoring host Thailand’s determination to ensure the summit suffers no disruptions.

“The APEC meeting this year takes place amidst a dual jeopardy. We need not be reminded of the severe security conflicts that know not what victory looks like. Meanwhile, the world is staring at the hyper inflation married to recession, a broken supply chain and scarcity and climate calamities,” Don Pramudwinai, Thailand’s foreign minister said in opening a meeting of foreign ministers and commerce ministers who were working on draft statements due to be issued after the summit.

Apparently alluding to Russia and recent condemnation of its war on Ukraine, he also said there was a growing “cancel mentality” that makes “any compromise appear impossible.”

Before the summit, Thai officials said they were hoping to steer APEC toward long-term solutions in various areas, including climate change, economic disruptions and faltering recoveries from the pandemic.

“What we are going to do is to have all economies agree on a set of targets … climate change mitigation, sustainable trade and investment, environment resources conservation and, of course, waste management,” said Cherdchai Chaivaivid, director-general of Thailand’s Department of International Economic Affairs. “This is the first time that APEC is going to talk about this. This is the first time that we are going to open a new chapter in how trade, business, investment should be done.”

APEC’s official mission is to promote regional economic integration, which means setting guidelines for long-term development of a free trade area. Most of its work is technical and incremental, carried out by senior officials and ministers, covering areas such as trade, tourism, forestry, health, food, security, small and medium-size enterprises and women’s empowerment.

Leaders from the 21 economies on both sides of the Pacific Ocean often take the opportunity to conduct bilateral talks and discuss side deals. The Latin American contingent comes from Chile, Mexico and Peru. Other members are Australia, Brunei, Canada, China, Hong Kong, Indonesia, Japan, Malaysia, New Zealand, Papua New Guinea, the Philippines, Russia, Singapore, South Korea, Taiwan, Thailand, the United States and Vietnam.

Russian President Vladimir Putin and Biden are no-shows this year. Putin has been avoiding international forums where he would be showered with criticism over the invasion of Ukraine. Biden will be hosting his granddaughter’s wedding at the White House.

That leaves Chinese leader Xi as the star attendee in Bangkok, where he also is making an official visit to Thailand just after obtaining a rare third term as top leader at a once-in-five years Communist Party congress.

Biden is giving ground to China in the competition for friends and influence in Southeast Asia by skipping the APEC meetings. But U.S. officials say Washington has demonstrated its seriousness in relations with the region through frequent visits by Cabinet members including Secretary of Defense Lloyd J. Austin III and other key senior officials.

As host, Thailand invited three special guests to the meeting: the French president Macron; Crown Prince Mohammed bin Salman, the prime minister of Saudi Arabia, and Cambodian Prime Minister Hun Sen, who was to represent the Association of Southeast Asian Nations but will not attend after getting COVID-19.

For Thai Prime Minister Prayuth Chan-ocha, the most welcome visitor may well be the Saudi leader, who is making an official visit to help restore friendly relations with Thailand after decades of disruption due to a theft of Saudi royal jewelry and the unsolved murders of Saudi diplomats in Bangkok.

“This is a good opportunity, that Mohammed bin Salman is visiting Thailand and both countries will resume a good economic relationship after over 30 years,” the chairman of the Thai Chamber of Commerce, Sanan Angubolkul, told The Associated Press. “To have the French president join us also shows how important this region is.”

The war in Ukraine remains a likely thorn in APEC’s consensus-oriented efforts. None of the earlier APEC meetings this year issued statements due to disagreements over whether to mention the conflict.

Like Indonesia, which hosted the Group of 20 summit in Bali this week, and Cambodia, which hosted the ASEAN meetings, Thai officials have put the best possible face on the situation, contending that agreement on other points will allow APEC to move forward regardless.

Skeptics doubt the meeting will accomplish much.

“This APEC is only a photo opportunity for leaders. Its agenda has drawn much less attention than the ASEAN summit and G-20,” Virot Ali, a political scientist at Thailand’s Thammasat University, told The Associated Press.

“I don’t think we will see any progress from APEC. The current geopolitics, trade war, COVID-19, and Russia-Ukraine war are the issues that people are paying more attention to and feeling more impact from,” he said.

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Story: Chalida Ekvitthayavechnukul. Associated Press journalists Grant Peck and Tassanee Vejpongsa contributed to this report.

ICONSIAM to host “Amazing Thailand Countdown 2023”, marking Thailand as “Global Countdown Destination,” with over THB200 million budget to drive Thai economy and tourism

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16 November 2022, 16:49

To stimulate Thailand’s economy, tourism and numerous businesses on the banks of Chao Phraya River, ICONSIAM is hosting over 20 events throughout December 2022 under the theme “ICONSIAM Magical Enchanted Celebration” with over 200-million-baht budget. In collaboration with government agencies, private sectors, hotel partners and the communities on the banks of the river, ICONSIAM is to host its iconic world-class New Year’s Eve celebration “Amazing Thailand Countdown 2023,” that will once again mark Thailand as a “Global Countdown Destination.” This year, the exquisite eco-friendly firework display will light up the most pictures curve of the majestic Chao Phraya River, spreading joy, hope and happiness to Thais and to the world,

Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Company Limited, said “Now that tourism has become the key factor of the economic recovery, ICONSIAM has formed a strategic partnership under ‘Collaboration to Win’ strategy with involved stakeholders that also aligns with the government’s tourism recovery plan. Our festive celebration “ICONSIAM Magical Enchanted Celebration” is sharing happiness to Thais and welcoming visitors from across the globe. With over 200 million baht spent, we are presenting over 20 grand events and marketing campaigns all through December 2022.”

ICONSIAM is creating the mega “Amazing Thailand Countdown 2023,” in collaboration with government agencies, private sectors, hotel partners, entrepreneurs and the communities along the Chao Phraya, to ring in the New Year, as our special gift to Thais and visitors from all over the world. This is the first year after the recovery from COVID-19, and we, along with our business allies are determined to make this grand event even more splendid. The highlight of the New Year celebration event is “Hybrid World Countdown,” featuring splendid light and sound show integrated with the immersive technology connecting exciting the on ground experience and the virtual world along with the magnificent eco-friendly firework displays set along the most beautiful curve of the Chao Phraya River. This grand event will reaffirm Thailand’s image as one of the must-visit global countdown destinations for tourists from all over the world to in the New Year together with Thai people”, says Mr. Supoj.

“During the fourth quarter of 2022, especially in November and December, in which the 2022 APEC meetings are being held and the New Year celebrations are coming, Thailand is expected to attract more than 2 million investors and tourists, which can stimulate over 20,000 million baht to the economy. ICONSIAM, as one of the stimulating forces to stimulate the Thai economy, is certain that the marketing plan specifically set for these final two months will revive the businesses on the Chao Phraya riverside and attract both Thai and international customers. The number of tourists is expected to reach from 100,000 to 130,000 tourists each day by the end of 2022,” concluded Mr. Supoj.

The grand New Year celebration event, “Amazing Thailand Countdown 2023”, is taking place on 31 December 2022 amidst the majestic view of the Chao Phraya River. Previously, the event was broadcast worldwide by leading international news agencies, such as CNN, BBC, AP, Reuter, ABC, etc., portraying the magnificent night scenes of the Chao Phraya River, which is one of the world’s renowned iconic landmarks imprinted on all Thai people’s hearts.

In addition, visitors will be amazed by the showcase of the Christmas tree lighting festival ICONSIAM Bangkok Illumination, from now until 5 January 2023. This year’s vibrant Christmas tree is powered by clean energy generated by solar cell, in line with ICONSIAM’s mission on energy saving and reducing carbon footprint. Another highlight is the New Year gift fair “ICONSIAM World of Gifts.” More than one million gifts being offered ranging from locally-made to imported products between 1 December – 9 January 2023. Attractive promotions will be also offered in these joyful celebrations with prized valued over 8.5 million baht.

ICONSIAM also offers a lineup of entertainment showcases, such as the multimedia water show featuring remarkable lights and sounds, ‘ICONIC Multimedia Water Features’ under the concept of “Empowering The Joy, ” as music is a universal culture that connects all generations. “CineAsia 2022” is the international motion picture event, which will take place on 5-8 December 2022 at TRUE ICON HALL. “DISNEY IN CONCERT: A Magical Celebration 2022,” brings beloved Disney stories and characters to life orchestrated by 46 American musicians playing Disney’s movie theme songs. The concert will be performed for four rounds from 31 December 2022 to 1 January 2023 at TRUE ICON HALL, 7th floor, ICONSIAM.

Siam Piwat reinforces the center of ‘Luxury Destination’ in Asia, creating a world-class experience to unveil a lineup of new luxury pop-up stores for the first time

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Contributor

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16 November 2022, 16:34

Siam Piwat Co., Ltd., a leading property and retail developer – the owner and operator of global destinations including Siam Paragon, Siam Center, and Siam Discovery, and a joint venture partner of ICONSIAM and Siam Premium Outlets Bangkok, is delivering an ultimate experience with an exciting lineup of world-class luxury brands joining hands to debut their latest pop-up stores, new retail concepts and exclusive collections, for the first time in Southeast Asia and even make their Asia’s premier at Siam Paragon and ICONSIAM. Being the most prestigious locations and the ultimate luxury destination shows the confidence of major global high-end brands in Siam Piwat’s and underlines the company’s strength as the leader that hold Thailand’s largest high-purchasing customer base as well as emphasize the company’s mission to never stop delivering the ‘ultimate world-class experience.”

Mrs. Thanaporn Tantiyanon, Head of Business Unit, Siam Paragon said, “Being ‘The Visionary Icon,’ “Siam Piwat’s has always thrived for excellence while maintaining its highest standards in the business. We also integrate the power of ‘Co-Creation’ with alliances, business partners and brands to deliver unparalleled experiences in every dimension. We have been customers’ top-of-mind and attracts locals and international travelers from all over the world.”

“Siam Paragon is a prestige world-class shopping center in the heart of Bangkok and ICONSIAM is an iconic global landmark by the Chao Phraya River, both are an unparallel wealth of lifestyle offerings, bringing the best of luxury shopping and entertainment phenomena that caters to premium lifestyles. Importantly, both properties are key platforms for retailers, from global designer brands to Thai entrepreneurs to present their best offers. The luxury sections have been tremendously well received and have generated high sales and seen remarkable growth that rank among the top in the world, underlying both Siam Paragon and ICONSIAM as true luxury destinations. Renowned high-end brands have specifically chosen Siam Paragon and ICONSIAM to be their exclusive locations for their special pop-up stores to debut their exclusive and limited collections. These special pop-ups are definitely the ultimate and unique experience and a key magnet that attracts affluent customers.

This festive season of 2022, myriad of luxury brands will showcase exciting lineups of their Thailand’s first pop-up stores as well as exclusive collections, marking Southeast Asia premier or event Asia’s debut. Siam Paragon will feature special pop ups like Balenciaga x Adidas, Burberry x Minecraft , FENDI 25th Baguette Anniversary, Looney Tunes x MCM , Montblanc, etc.

Meanwhile, ICONSIAM, a world-class landmark on the Chao Phraya River, will be presenting a unique luxury experiences from top-notch brands such as Bottega Veneta, Burberry Lola, BVLGARI Serpenti Light Up, Hermès petit h, etc.

These reflects the strength of Siam Piwat as the leader in attaining the highest purchasing power group of customers in Thailand and never cease to deliver exceptional and unparalleled experiences. It is customers’ top-of-mind and marks it as a leading attraction for local and visitors from around the world and has won numerous prestigious international awards.

‘BEST Logistics’ appoints new GM, reorganizing company structure to develop the quality standards to become the leader of logistics industry

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16 November 2022, 11:35

BEST Thailand or BEST Logistics Technology (Thailand) Co., Ltd. is a subsidiary of BEST Inc., a leading integrated smart supply chain solutions and logistics services provider in China and Southeast Asia, today announced the appoint of its new General Manager (GM), Mr. Rowan Chong, who has been an expert in China’s logistics industry for over 10 years to be the leader guiding BEST Thailand. By this major organization’s structure change, the company aims to strengthen and as well, differentiate itself from the competitors. The new core competency is to integrally connect 4 businesses together and with the financial support to triple the delivery trucks and personnel, in preparation for the “Shopping Day” 11.11 festival. The company announced its goal to step up as the leader of smart supply chain solutions and logistics services provider in the near future.

Mr. Rowan Chong, General Manager, BEST Logistics Technology (Thailand) Co., Ltd. mentions Thailand as the first country that BEST Inc. expanded its logistics business among the ASEAN countries. With its significant and steady growth rate during the 4 years of operation, the parent company (BEST Inc.) has assigned him to administrate the business here. BEST Inc. sees that Thailand should be an important logistics HUB that will be capable of expanding the connection of network routes to different countries in the Southeast Asia region. Despite the negative effects to the overall business world inflicted by COVID-19 outbreak these few years, with the challenges and difficulties to business development during a regressive period, the company seeks to develop new products and services in response to customer’s expectation.

BEST Thailand prepares to reorganize the company structure with a new business plan, focusing on integrally connecting 4 business groups altogether which includes: 1. BEST Express, express delivery service. 2. BEST Supply Chain, warehouse management service. 3. BEST SaaS, service provider of an entire digital solution to online merchants handling daily basis activity of selling through ezOrder and ezShop system. 4. BEST Cross Border, international shipping service which the company plans to develop into BEST Fast Cargo which will enable large parcels shipping internationally.

“4 years since the company entered Thailand market, is just the initiation of the organization foundation and development phase of various service systems. However, the company has been consecutively expanding each year. Therefore, this structural change is also one of the business developments in both service and goods, including business management standards. After situations dissolve, we are confident that BEST Thailand would have a drastic growth with a 100% or a double for business expansion.” said Mr. Rowan.

During the “Shopping Day” festival on 11.11 and 12.12 this year, BEST Thailand has prepared more HUBs in order to be comprehensively ready in every route. We triple the number of delivery trucks and personnel and also, the preparation of 1,200 branches of our franchises in order to support the enormous amount of parcels that is coming in during the festivals. Therefore, clients can trust that BEST is capable of shipping quality management with efficiency, safety and fast.

Mr. Rowan mentioned that the operation plan of the year 2023 should be starting with consideration of gaps that the company could improve and develop. Moreover, the integrity of existing and modern businesses is also important in order to create the variety of goods available in the system. The company will seek for the differentiation to stand out among competitors in the industry. The integral connection between the four businesses is the company’s advantage above competitors. The first step to step up as the leader is to figure out how we can differentiate ourselves, knowing our strengths and weaknesses and what are the gaps that the company would improve the service quality.

“We have an R&D team who researches and develops internal systems that support information for customized service development directed to clients. Therefore, the company becoming the leader of logistics industry won’t be so difficult.” said Mr. Rowan

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