To Coincide with Global Running Day on June 2, Westin to Unveil Partnership with Run Recovery Technology Leader Hyperice to Support a 360-Degree Well-Being Regimen
Today, Westin Hotels & Resorts, part of Marriott Bonvoy’s 30 extraordinary brands and the global hospitality leader in wellness for more than a decade, unveils a new global study that shows the impact of running and recovery during the pandemic as a means for self-care, just in time for Global Running Day. With 45% of respondents saying that focusing on their well-being has given them a new lease on life, Westin is evolving its industry-leading well-being program to bring world-class recovery solutions to travelers’ fingertips as travel starts to resume.
Westin has joined forces with Hyperice, the expert in recovery technology that strives to provide the innovation to help people move better and feel their best, to debut bespoke Hypervolt recovery stations in the 24-hour WestinWORKOUT® fitness studios at select Westin hotels across the U.S. beginning July 1. This first-ever exclusive hotel offering features a complimentary, state-of-the-art recovery system using Hypervolt percussion devices to help guests warm up or recover after a workout, long flight or meeting, and to massage away stress and tension. The Hypervolt is a handheld percussion massage device that delivers targeted pulses of pressure to care for muscles, accelerate warmup and recovery, and help maintain flexibility and range of motion. Westin guests can also download the Hyperice App to tap into guided warm up, recovery and body maintenance routines, and follow along with sessions led by top athletes, trainers and wellness professionals.
“The pandemic was a wake-up call around the importance of taking care of the mind, body and soul. In fact, more than half of people we surveyed (52%) said they are putting more emphasis on self-care now compared to before the pandemic, and more than a third (39%) believe run recovery is as important for mental health as it is for physical health,” said Jennie Toh, Vice President, Brand Marketing and Brand Management, Asia Pacific. “When it comes to feeling your best, we know that the way you move is just as important as the way you recover. With this in mind, we partnered with Hyperice to help travelers accelerate their recovery and optimize their well-being in a holistic way.”
Good for Your Muscles, Great for Your Mind: New Global Study Finds that Run Recovery & Self-Care Are the New Non-Negotiables for a Healthy Wellness Routine
In the past year, there has been a resurgence of interest in running. Since the onset of the pandemic, 47% of global respondents said they went running or jogging more than they did previously, and more than half of respondents (50.9%) said that running or jogging helped with their mental well-being during the pandemic.
What has also emerged from the pandemic is new interest in recovery and self-care. Increasingly, people are discovering and prioritizing recovery and self-care – from stretching, meditating, eating healthy and sleep – as an essential step in their integrative wellness regimen. The study found that:
- More than a third (36%) of respondents said that the pandemic has made them realize the importance of mental health and well-being
- Nearly two-thirds of respondents (65%) plan to continue to focus on self-care post-pandemic
- More than 22% of respondents have seen a positive impact on their running capability since incorporating recovery into their routine, and nearly one fourth of respondents (23.9%) said they want to continue to focus on rest and recovery after exercising once the pandemic has passed
- Nearly one fifth of respondents (18%) said they would make more time for recovery after running if they had the right tools
- More than two-thirds (71.6%) of respondents believe a good night’s sleep is important for physical and mental well-being
Furthermore, as life and travel resume, more than 15% of respondents are planning to maintain their pandemic fitness/wellness regimen when on the road again.
“The Hypervolt is engineered to the standards of the world’s best athletes, found in the training centers and sidelines of major professional sports leagues and relied on by elite trainers around the globe,” said Jim Huether, CEO, Hyperice. “We’re excited to now bring this premium wellness experience to Westin hotels through a new one-of-a-kind partnership, designed to help guests feel their best, recover and travel well.”
Westin Let’s Rise Campaign in Asia-Pacific
In APAC, Westin Hotels & Resorts recently unveiled a wellness focused campaign “Let’s Rise” to motivate locals and travelers alike to regain control and enhance their wellbeing. 59 Westin hotels in Asia-Pacific are taking the initiative in addressing the increasing importance of true mind and body wellness through its signature brand experiences, especially after the challenges and demands of the past year. Through the campaign, Westin hopes to motivate everyone, no matter where they may be, to rise up, Move by staying active with WestinWORKOUT® and the brand’s signature RunWestin programs and Be Moved by the Westin’s Sleep Well and Heavenly Spa experiences.
Westin created an inspiration campaign video that embrace the brand’s foundational well-being pillars Move Well and Sleep Well. In celebration of Global Running Day and deliver a wellness experience with focus on the Move Well pillar, a special video was created featuring a Riser stretching her body, lifting her spirit by staying active while exploring the surroundings.
This Global Running Day, Westin is Calling on Runners Around the World to Go the Extra Mile for a Chance to Win a Westin Run Recovery Kit Featuring a Hypervolt
This Global Running Day, Westin wants to hear what motivates runners of all levels to rise and move well each day – from getting to explore a new destination on-foot, connecting with others on a group run or the sense of achievement that comes from going that extra mile. On June 2, Westin is encouraging people to nominate a person who motivates them to move well on the brand’s global Instagram and Facebook channels for a chance to win a Westin Run Recovery Kit featuring a Hyperice Hypervolt (valued at US$349) and items from the Westin Store to help support healthy recovery after a workout, including their signature Westin Lavender Balm, a Westin-branded water bottle, and more. For sweepstakes details, please visit: http://westinglobalrunningday.dja.com/
Westin’s Run Concierges will Pump Up Your Pace, While RunWESTIN Maps will Help You Run Like a Local
As hospitality’s leader in wellness, Westin empowers guests to maintain their wellness routines on the road. Westin boasts more than 225 Run Concierges globally who provide travelers of all running levels with the opportunity to have a running partner for individual runs and also host group runs. Since running in a new city can be difficult, RunWESTIN™ Maps were created to help travelers run like a local, with curated scenic routes based on preferred distance. On Global Running Day this year, Westin Hotels around the world will be hosting socially distanced runs, complemented by on-property activations that speak to the brand’s three key pillars to Move Well, Sleep Well and Eat Well, promoting a 360-degree approach to well-being.