Tyson Launch Big Surprise with New Campaign Highlights “Delicious Beyond Expectation” – Endorsement from National Food Professional ‘Chef Pom’
Tyson, a world-class innovator of food and protein products, has launched its new campaign, “Tyson Chicken – Delicious Beyond Expectation.” Tyson currently offers 12 distinctly delicious flavors of frozen cooked chicken products which come from the constant innovation at research centers around the world, to guarantee “Delicious Beyond Expectation”.
The products have been recognized by M.L. Kwantip Devakula, better known as Chef Pom, a nationally renowned nutrition and food expert, who has become Tyson’s latest presenter in Thailand. With the launching of a new 1kg pack that has in response to consumers’ demand for bigger pack sizes, to supply families, caterers and restaurants.
Tyson International APAC Co., Ltd., a world-class leading innovator of food and protein products, has launched a new campaign “Tyson Chicken – Delicious Beyond Expectation – confirmed by Chef Pom!” Both taste and form of Tyson products have been developed to obtain an innovative 3X coat tech to make the fried chicken distinctively crispy, alongside another innovation of vacuum marinated, so every Tyson meat product is flavorful with juicy and tender texture.
The 12 flavors to choose from include Japanese-style karaage chicken, American-style buffalo wings, grilled tender chicken and chicken nuggets, etc. These recipes are guaranteed with a thumbs-up from renowned Thai cook Chef Pom, Tyson’s latest presenter. On top of this, Tyson’s ready-to-eat frozen chicken is easy and convenient to prepare, meeting modern lifestyle needs.
Talking about chefs who are currently hot property, there can hardly be anybody who has not heard of Chef Pom, who has over 20 years of experience in the food business, and whose gourmet cooking is respected nationally. Chef Pom is known for her meticulous attention to taste, quality, and ingredients in every dish, whether as a cook or as a diner.
In her role as presenter, every product must be tasted to guarantee the quality for herself. The quality of Tyson Chicken provides delicious beyond expectations. Chef Pom has given it her seal of approval, and she is spreading the word for everybody to try it out.
Tyson International APAC conducts an ongoing program of research and development to come up with food innovations that have been adapted to accommodate the palate of each local country. The company is currently investing in the construction of 13 R&D centers worldwide, to deliver flavors at the quality required by modern consumers.
Besides research, Tyson has also broadened its penetration of diverse customer segments. Surveys of consumer demand discovered that customers wanted Tyson Chicken in bigger packs. Thus the company added the 1kg size for large families and food business operators seeking deliciousness, convenience, value and cost-effectiveness. These products are currently on sale only at 40 branches of Makro (Greater Bangkok and major cities).
Tyson chicken products offer a variety of flavors to suit everyone’s taste, and their Astonishing Taste has been endorsed by Chef Pom as a product that should be a fixture in every home.
Tyson ready-to-eat frozen chicken products are available from leading supermarkets and modern trade stores nationwide, including Lotus’s, Lotus’s Express, Lotus’s Go Fresh, Big C, Mini Big C, Central Food Hall, Tops Market, Gourmet Market, Home Fresh Mart, Villa Market, Foodland, MaxValu and Rimping, as well as online from the websites www.tyson.co.th, LINE : @tysonfoods, Shopee : https://bit.ly/3EkENs5, Lazada https://bit.ly/3bf9YZC and FOOD PANDA. Keep up with the latest news about Tyson from Facebook: Tysonbrandthailand and Instagram: @tysonbrandthailand
