JW Marriott embraces well-being and personal connections with a dynamic “Stay in the Moment” Asia-Pacific campaign. South Korean actor Lee Minho also joins this campaign.
BANGKOK – JW Marriott, part of Marriott Bonvoy’s global portfolio of more than 30 brands, today launched the “Stay in the Moment” Asia-Pacific campaign, featuring a K-drama inspired campaign video starring South Korean actor, Lee Minho.
“Stay in the Moment” captures the essence of JW Marriott, which invites and empowers guests to embrace fleeting yet profoundly meaningful moments in life with inspiring surroundings, mindful experiences, culinary artistry and inspired service.
The campaign video features characters that are framed by the luxury and timeless beauty of the surroundings, which symbolize contemplation and introspection as the story unfolds. The scenes underscore the beauty of human connections, and emphasize themes of self-discovery and strong familial bonds that are forged in unforgettable moments.
The visuals reflect the breath-taking natural landscapes and enriching experiences that are found in every JW Marriott hotel, which serve to replenish the mind, body and soul.
The “Stay in the Moment” campaign focuses on the discerning luxury traveler who seeks well-being, mindfulness and profound connections－all the elements that speak to the spirit of the JW Marriott brand,” said John Toomey, Chief Sales & Marketing Officer Asia Pacific (Excluding China), Marriott International.
“Lee Minho’s starring performance in the campaign video beautifully captures the JW Marriott experience, embodying the holistic and inspirational moments that shape our journeys and enrich our lives.”
“I personally appreciate and align with the JW Marriott brand’s seamless attention to people, nature and culture,” said Lee Minho, South Korean actor. “The ‘Stay in the Moment’ philosophy by JW Marriott inspires me as an actor as well. Embracing the present moment and cherishing special memories not only provides a comforting rest but also acts as a catalyst for personal growth.
Additionally, it sparks my imagination and allows me to breathe life into the characters I resonate, infusing them with more vibrancy than the script merely outlined.”
JW Marriott hotels invite guests to be inspired by the principles of mindfulness, and to pause and appreciate each moment. Through many holistic experiences that originate from a heritage of soul-nourishing wellness offerings, “Stay in the Moment” packages offer guests the opportunities to wonder, to relax, to create and to connect with those who give our lives true meaning.
Brand programs such as JW Garden, where lush greenery and idyllic nooks create a serene and timeless escape for guests to enjoy the multi-sensory pleasures of harvesting fresh herbs and vegetables, along with fun educational experiences for families.
Family by JW also offers experiences that appeal to every generation, enabling the whole family to come together in meaningful moments. Spa by JW is a tranquil sanctuary of indulgence designed to promote complete relaxation with luxury spa treatments. Guests can also enjoy elevated in-room dining with Savor by JW, which focuses on delicious, nourishing cuisine and the pleasures of healthy eating.
Personalized experiences capture the spirit of “Stay in the Moment”
“Stay in the Moment” packages are now available at JW Marriott hotels across Asia Pacific. Some of the popular JW Marriott destinations include Jeju City, Goa, Xi’an, Mussoorie, Singapore, Maldives and Gold Coast. “Stay in the Moment” experiences are also available in Thailand and Vietnam, inviting guests to explore JW Marriott’s hotels in vibrant cities such as Bangkok and Hanoi, and idyllic resorts in Phuket, Phu Quoc and Khao Lak.
In Thailand, JW Marriott Hotel Bangkok joins hands with PASAYA, a distinguished Thai brand specializing in sustainable home textiles and lifestyle products, to create nature-inspired themed suites, while JW Marriott Phuket Resort & Spa has introduced an exclusive package with a choice of uplifting activities such as Thai boxing, yoga, Pilates or personal training, plus a 60-minute massage, daily breakfast and one dinner.
At JW Marriott Khao Lak Resort & Spa and JW Marriott Khao Lak Suites, guests can explore the resort’s tropical beauty with a JW Garden Experience guided tour, complemented by a refreshing glass of JW Signature Elixir made from organic herbs grown onsite.
In Vietnam, visitors can elevate their next stay at JW Marriott Hotel Hanoi with a “Stay in the Moment” package that includes activities at the JW Lakeside Gardens, including a visit to the JW Greenhouse for herb planting and animal encounters, plus breakfast and afternoon tea.
Finally at JW Marriott Phu Quoc Emerald Bay Resort & Spa, an exquisite encounter includes a winter afternoon tea and the chance to explore the JW Garden with a private tour, complemented by a refreshing glass of organic hibiscus tea.
As part of the campaign launch, the “Stay in the Moment” video starring Lee Minho will be rolled out across various media platforms. A link to the video can be found here. For more information on JW Marriott, please visit www.jw-marriott.marriott.com
