AIS Ignites a New Era with The AIS Points Platform, Weaving Together Vibrant Lifestyles from Partners Across a Spectrum of Industries. Ready to Elevate Your Experience with Year-Round Spectacular Programs of ‘Earn, Burn, and Excitement!’
AIS reaffirms its leadership in service and customer care, aiming to meet every digital lifestyle need. The company is delighted to welcome the new year on the AIS Points Platform, driven by the collaboration with partners from various industries. Together, they will deliver diverse and special experiences to customers, both mobile and broadband, throughout the year.
Jaiporn Srisakul, Head of Customer and Service Management at AIS, said, ‘AIS’s commitment for over 34 years, which remains unchanged, is to take care of customers through a high-quality network and services, providing exceptional solutions that support and enhance the best possible lifestyle and daily life.
This is particularly evident in creating added value for daily usage through ‘AIS Points,’ a reward system for regular usage. All AIS customers, regardless of the system, can participate by simply opening the myAIS application. They can then start accumulating points to exchange for various special rewards continuously.’
‘The customer care model with AIS Points consists of three parts: “Earn,” “Burn,” and “Excitement,” based on the accumulated points. Throughout the program’s introduction, we can offer special experiences that align with customers’ usage behavior. AIS continues to advance the customer points system to meet and continuously facilitate customer needs. Recently, we elevated ourselves to become the AIS Points Platform, consolidating the power of partners to create even more convenience for customers in using the platform, taking it to the next level.’
- “EARN” In addition to earning points through usage and smartphone purchases with AIS, customers can transfer accumulated points from various partner activities to AIS Points. Recently, we expanded our collaboration plans with Point X and MAAI by KTC, adding to the list of partners. This makes us the leading points platform in the country, supporting partners in jointly taking care of customers and fostering clear ecosystem growth.
- “BURN” Beyond using points to redeem the best privileges, such as discounts on purchasing products, services, smartphones, and gadgets already available with AIS, we have continuously expanded cooperation with partners from all categories. Presently, there are more than 2 million participating stores and outlets nationwide where customers can redeem special offers. This includes leading brands in food and beverages, retail stores, street food stalls, and shopping, providing convenience for customers to seamlessly redeem partner points via the myAIS app.
- “Excitement” Everyday, we want to deliver excitement and special moments to our customers. Therefore, we have an ongoing Lucky Draw campaign, allowing customers to participate using their points. Prizes include top-of-the-line smartphones, gold, and electric cars throughout the year.
Jaiporn emphasizes the intention to elevate customer care, stating that working closely with partners who share the same commitment allows us to efficiently take care of customers and partners. For example, our collaboration with KTB over the past two years has allowed AIS customers to receive discounts or use points instead of cash to buy at Tungngern stores nationwide. This has significantly contributed to the growth of these small retail businesses.
“Today, we have made it even more convenient for cash businesses to receive payments or AIS Points through the Super QR Code, reducing complexity and enhancing trading speed. Additionally, we have taken steps with partners to offer services that align with current lifestyles, utilizing data analytics to design personalized privileges for customers,” she said.
This year, AIS is fully prepared to offer AIS Points to its 49.1 million customers, providing a full-fledged, year-round special experience through “Earn, Burn, and Excitement.” It begins with distributing welcome bonus points during the Chinese New Year festival of 11 days, 11 million points, and a spectacular campaign where customers can use just 1 point to receive special privileges or discounts at over 50 participating stores in Yaowarat.
“We are also expanding exclusive privileges for the younger generation with stores in the Siam Square area and many other renowned brands. Furthermore, there is the ultimate excitement of the long-awaited Lucky Draw program, where we have upgraded the prizes for customers to use points to win top-notch smartphones, gold, and electric cars throughout the year,” concludes Jaiporn.
Follow the developments and enjoy special privileges with AIS Points on the myAIS app.
