Aqua-Tots Swim School Brings Core Values To Thai Market
The largest international swim school franchise puts families first in Thailand
Aqua-Tots Swim School – founded 33 years ago in a small, Arizona pool – has always had one simple, powerful mission: to prevent childhood drownings. Since then, the company has expanded its vision into making swim lessons available to children in every corner of the globe.
Their world-renowned curriculum is used to teach more than five million swim lessons every year in 14 different countries. One of the company’s fastest growing markets is in Thailand, with their latest location in Chiang Rai set to open in early summer. Aqua-Tots is committed to bringing their proven tools and strategies to support franchisees around the world.
Master developer of several Thailand locations, Tiparad “Jaa” Sitthimonamnuay has combined one of her locations with her academy, Give Education Co., to offer a wide variety of subjects. The school has offered music, art, dance and Taekwondo classes for more than 10 years, and continues to grow. While most subjects taught are recreational, only one teaches a skill necessary for survival—swimming.
The two companies align on several core values, fostering a synergy that has allowed them to be extremely productive and efficient. Both strongly believe that prioritizing the needs of students, employees and franchise owners is the key to overall success.
“The Aqua-Tots curriculum is deeply rooted in child development. We take into account that the learning process of each child is different due to age, mental maturity, physical ability and preferences,” Sitthimonamnuay shared. “We also make sure to keep class sizes small so that each child can receive the personalized attention they need.”
At Aqua-Tots, nothing is more important than the comfort of families. The company puts emphasis on creating positive social and physical environments for tots and parents alike. Schools use heated pools that are under constant supervision by aquatic managers. Every moment of the day is spent making sure the pool is a clean, safe and warm atmosphere to learn in, giving parents peace of mind and making it easy to focus for children.
Instructors use the Aqua-Card, a helpful tool that measures a child’s progress along their swim journey. They record feedback on a student’s performance after each session and share it with the parents. This helps parents form sustainable and achievable expectations for their child and streamlines the process of becoming a safe and confident swimmer.
“Drowning is the third leading cause of unintentional injury death worldwide,” according to the World Health Organization. Aqua-Tots creates the highest quality swim school experience, developing safe and confident swimmers who can safely navigate the water for life.
The brand is committed to creating standards for franchisees, offering support in marketing, training and business operations, creating consistency across all locations. Aqua-Tots also understands the differences in cultures and is adaptive to the needs of those around the world.
In order to leave a legacy of safety for generations to come, Aqua-Tots places importance on selecting franchise owners who align with the company’s core values and bring in-depth business knowledge. By selecting candidates who can transfer ownership to their children, the organization is able to ensure a positive company culture is retained.
About Aqua-Tots Swim School
Founded in 1991 and headquartered in the Phoenix area, Aqua-Tots Swim School is making waves as the largest international provider of year-round, indoor swim instruction, community outreach and drowning prevention education. Its trusted program is dedicated to children of all abilities from four months to 12 years old and features a proven curriculum used to teach more than five million swim lessons each year.
Recognized in Entrepreneur’s Top 15 Children’s Franchises of 2023, Entrepreneur’s Franchise 500®, Inc. Magazine’s Top 5000 and Franchise Times’ Top 200, Aqua-Tots has more than 145 locations in 25 states across 14 countries and is rapidly expanding with 90 locations in development. To learn more about franchise opportunities, visit aqua-tots.com/franchise-development and for more information about Aqua-Tots or to sign up for lessons near you, visit aqua-tots.com and follow Aqua-Tots on Facebook and Instagram.
