BANGKOK — CRC Sports, Thailand’s leading multi-brand sports retailer and subsidiary of Central Retail Corporation, has secured exclusive distribution rights for HEAD Tennis across Thailand, marking a significant expansion in the company’s racquet sports portfolio.
The partnership brings the globally recognized performance tennis brand to Thai athletes and tennis enthusiasts, reinforcing CRC Sports’ position in the premium sports equipment market. HEAD Tennis is renowned for its innovation and quality, with equipment used by top-ranked ATP and WTA players worldwide.
“We are honored to become the sole distributor of HEAD Tennis in Thailand. This partnership reinforces our mission to offer Thai consumers access to the best global sports brands while promoting an active and healthy lifestyle,” said Alexandre Hammel, President of CRC Sports.
HEAD Tennis products will be available starting January 2026 through selected Supersports stores nationwide, including locations at Central World Plaza, Chidlom, Central Ladprao, Rama II, Fashion Island, Pattaya Beach and Phuket. The products will also be sold online at Supersports.co.th and through CRC Sports’ extensive retail network.
The distribution agreement strengthens CRC Sports’ position as Thailand’s premier sports retailer, operating established brands like Supersports while bringing world-class sporting equipment to the Thai market. HEAD Tennis joins CRC Sports’ portfolio of premier global brands spanning sporting goods, footwear, apparel, and equipment.
HEAD, a global leader in premium sports equipment, continues to maintain its strong presence among professional tennis players while expanding its reach to passionate recreational players through strategic partnerships like this Thai distribution deal.
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