BANGKOK — Thailand’s Board of Investment (BOI) has approved investment support for Southeast Asia’s first Jurassic World: The Experience, a major tourist attraction worth $35.5 million.
Narit Therdsteerasukdi, secretary-general of Thailand’s Board of Investment (BOI), announced that the BOI’s project review sub-committee, authorized by the BOI board, has approved an application for investment support for the development of a major tourist attraction, Jurassic World: The Experience.
The project will be managed by Asset World Attractions and Retail Co, Ltd, a subsidiary of Asset World Corp Public Company Limited (AWC), a leading Thai real estate developer, with an investment value of more than 1.2 billion baht (approximately 35.5 million dollars).
The Jurassic World attraction in Thailand will span 4,000 square meters within Asiatique The Riverfront Destination, a premier lifestyle tourism destination on the Chao Phraya River. Asiatique is a well-known attraction for both domestic and international tourists and the new project is expected to establish itself as a landmark in Bangkok and Thailand.
This investment is a significant step towards the creation of a world-class tourism and entertainment hub by a Thai real estate company. Inspired by the world-renowned Jurassic World film series by Universal Pictures and Amblin Entertainment, the attraction will utilize cutting-edge technology and innovation to bring animatronic dinosaurs to life with realistic movements.
The experience will incorporate 3D design technology and computerized motion systems to provide an immersive and lifelike adventure. It is expected to attract visitors, especially dinosaur fans from all over the world. It offers a great entertainment experience, the first of its kind in Southeast Asia.
“The tourism sector is an important driver of the Thai economy and generates considerable revenue for the country. Last year alone, more than 35 million international tourists visited Thailand, contributing to revenues of over 1.67 trillion baht ($49 billion). To strengthen Thailand’s position as a regional tourism hub, we need to further develop tourism infrastructure, including training skilled workers, improving service quality, digital infrastructure, major international events, natural attractions and new man-made attractions that will further enhance the country’s appeal,” Narit said.
Over the past ten years (2015-2024), the BOI has funded 209 tourism-related projects with a total investment value of over 200 billion baht ($5.9 billion). These projects cover various sectors, including hotels, large convention centers, major tourist attractions, Thai art and cultural exhibition centers, international music and sporting events, festivals and amusement parks.
For the Jurassic World project, AWC is partnering with NEON, a global leader in immersive experiences and theme park attractions, and Universal Live Events & Location Based Entertainment.
The initiative is also supported by the Tourism Authority of Thailand (TAT) and the Bangkok Metropolitan Administration (BMA) to position Thailand as a world-class sustainable tourism destination and a premier host for international events. The project is expected to boost the local economy by attracting a growing number of tourists from across the region.
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