Blue Tree Phuket Set to Become the Ultimate ‘Hangout Hub’ in 2024, Catering to the Complete Lifestyle and Entertainment Needs of Thai and International Tourists of All Generations
Blue Tree Phuket, a comprehensive Entertainment Hub, is strategically collaborating with partners to enhance its operations in the lifestyle and all-encompassing entertainment business in 2024. The goal is to become the new ‘Hangout Hub’ of Phuket, a place that offers a full spectrum of experiences including dining, shopping, and sports—creating an all-encompassing hangout destination day and night.
This aims to elevate and meet the diverse needs of both Thai and international tourists, encompassing existing customer bases and expanding into new customer segments of all genders and ages.
Mr. Johan Wallen, General Manager of Blue Tree Phuket, revealed, ‘Throughout the past year, Blue Tree Phuket has been the destination of choice on the island, ready to deliver happiness and unlimited fun both day and night, fitting perfectly with our popular slogan ‘Entertainment Hub, Thrill & Chill, Day & Night.’
Blue Tree Phuket has gained increasing popularity among both Thai and international visitors. Statistical data from January to November 2022 (a 11-month period) recorded a total of 99,179 visitors who used Blue Tree’s services. The majority were Thai visitors, followed by Russian people, French tourists, Australian visitors, and those from the United Kingdom, respectively.
The most popular zone is the Blue Tree Lagoon zone, a key landmark with a crystal lagoon exceeding 17,000 square meters. The zone is filled with numerous play facilities and activities, including cliff diving, zip-lining, paddleboarding, wakeboarding, underwater scooters, various sliders, and the longest Superfly in Thailand. The second most popular is the Forest zone, offering a large green area open for various recreational activities, free of charge!
Following closely is the Blue Tree Arena zone, an ideal venue for parties, concerts, and various events, and also serves as a place for exercise, including activities like Zumba. Finally, the Lifestyle Village section comprises shops with a complete lifestyle, catering to all preferences, including dining, shopping, health, and the Kids Planet service, a nursery offering care for young children throughout the day, providing tourists with worry-free opportunities to engage in various activities all day long.
“Around 80% of the tourism sector in Phuket has been recovered. It targets the revenue will reach 300 billion baht from 8 million visitors in 2023 and increase to 400 billion baht in 2024.* For Blue Tree Phuket, our plan is to fortify our position as a leading Entertainment Hub and to emerge as the new go-to destination in Phuket. With this objective in mind, we have strategically partnered (B2B) with various sectors, including lifestyle, shopping, dining, sports, and hangout, aiming to collaboratively create a community that caters to the growing number of customers of all genders and ages. Concurrently, we will showcase our outstanding new activities scheduled to be introduced next year.”
Recently, we have signed agreements with some partners, notably LAROME GROUP, a contemporary French restaurant curated by renowned chef Julien BURBAUD under the name L’ArÔme @Blue Tree. The restaurant will be located in the 3-storey building Tree House, and offers a premium culinary experience and entertainment both during the day and night.
It caters to various customer groups including families and those seeking private spaces for parties. Additionally, we’ve introduced the Sunset Café, a premium café serving Starbucks coffee, near the Blue Tree Lagoon area. Visitors can enjoy their favorite beverages while soaking in the special atmosphere, taking in the views and fantastic water displays.
Furthermore, there are plans to renovate the Beach bungalow into a Beach Club, a vibrant space featuring top hip-hop DJs from Thailand and abroad that is expected to open around January 2024. Another noteworthy addition is Ko Rok, a truly private area designed for full-fledged partying and other activities, catering to various business groups. Many more plans are in store, such as organizing team-building events and First Aid/CPR training by certified experts, issuing certificates accordingly.
In the near future, we aim to develop Blue Tree Phuket into a more comprehensive community, including sports activities like opening a Private Sports Triathlon, offering courses for participating in Spartan Races, introducing scuba diving courses, and enhancing the F&B sector by collaborating with renowned partners like BARTELS, a famous bakery in Phuket. We are confident that in every part and every activity, we will be able to meet the needs of both B2B and B2C groups. Mr. Johan Wallen concluded by expressing his vision for the future growth of Blue Tree Phuket.”
