Due to the impacts of the greenhouse effect, which have led to increasingly severe climate changes worldwide, the global population has shifted its focus towards reducing greenhouse gas emissions by adopting alternative energy sources such as solar energy, wind energy, and hydropower.
These measures also include finding and promoting the use of alternative materials instead of wood, recycling paper and other packaging materials and increasing green areas by planting trees to replace deforested forests.
A comprehensive Entertainment Hub, “Blue Tree Phuket,” is one of the organizations that is highly committed to raising awareness and taking action to reduce greenhouse gas emissions in the future with the aim of becoming a truly sustainable tourism destination. Most recently, Blue Tree Phuket has received a 5-star certificate from the Tourism Authority of Thailand (TAT) through its Sustainable Tourism Acceleration Rating (STAR) program. This program, conducted by TAT to elevate businesses to sustainable tourism standards, recognizes the entertainment hub for its commitment to 12 out of the 17 Sustainable Development Goals (STGs).
Mr. Johan Wallen, the General Manager of Blue Tree Phuket, said: “Blue Tree Phuket has policies and work practices that are environmentally friendly throughout. Whether it’s waste management, the use of clean energy, water management with technology, the selection of biodegradable products, or community education about plastic management, these practices have enabled us to meet the criteria for the Sustainable Tourism Acceleration Rating (STAR) program, earning a ‘5-STAR symbol of sustainability.’ This assessment is based on the 17 Sustainable Tourism Goals (STGs) covering four dimensions: economic, social, environmental, and good governance. This time, we have achieved 12 out of 17 goals, demonstrating our readiness and determination to become a sustainable Entertainment Hub for tourism, both now and in the future.
The STGs is the strategy that has developed from the United Nations’ Sustainable Development Goals (SDGs) which consists of 17 goals that adapted for the context of Thai tourism. Blue Tree Phuket has managed to achieve 12 of these goals, which include:
- STGs2: Promoting sustainable food systems in the tourism industry: transitioning from local sourcing to waste management.
- STGs3: Promoting tourism that supports health, well-being, and quality of life at all ages.
- STGs4: Promoting and enhancing education in sustainable tourism: necessary understanding and skills to drive sustainable tourism.
- STGs5: Promoting gender equality in every business of tourism industry.
- STGs6: Ensuring sustainable access to clean water, water management and sustainable sanitation in tourism destinations.
- STG7: Expanding access to and improving the efficiency of clean energy use in the tourism sector.
- STGs10: Reducing inequalities in employment for people with disabilities and considering equality of all tourist groups.
- STGs12: Promoting sustainable tourism in all its dimensions.
- STGs13: Focusing on reducing greenhouse gas emissions in the tourism sector and promoting adaptation to climate change.
- STGs14: Promoting and safeguarding marine and coastal ecosystems.
- STGs16: Ensuring safety in the tourism sector.
- STGs 17: Achieving STGs through multi-sectoral collaboration.
Moreover, Blue Tree Phuket has participated in the Less Emission Support Scheme (LESS) project initiated by the Ministry of Natural Resources and Environment where the Office of Natural Resources and Environmental Policy and Planning (ONEP) evaluates the reduced greenhouse gas emissions. In 2022, Blue Tree Phuket achieved a reduction of 38,315 carbon dioxide equivalent tons from waste separation and recycling activities. In 2023, it reached a reduction of 55,721 carbon dioxide equivalent tons from waste separation and recycling activities and from the production of electricity from renewable energy for self-consumption.
“Under this environmentally-focused dedication, we believe we are part of driving the strategy to promote Thai tourism toward the Net Zero Tourism goal, thus elevating efforts to combat global warming. This is expected to play a crucial role in the decision-making of future visitors in choosing our services,” concluded Mr. Wallen.
More on STGs is available at https://www.tatstar.org/about/
For more information, call 076-602435 or visit www.bluetree.fun/
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