The brand marks a major milestone with the opening of its first stand-alone branch on Banthat Thong Road
SOURI, a contemporary French patisserie brand that seamlessly blends taste with lifestyle, continues to expand its premium dessert footprint with the opening of its first stand-alone branch on Banthat Thong Road. Introducing a distinctive “Night Café Culture” concept, the new location is envisioned as a vibrant nighttime dessert ‘check-in’ destination. Celebrating Thai identity through distinctive design elements and exclusive, one-of-a-kind flavors, the branch reflects SOURI’s continued growth and brand strength and marks the beginning of a new chapter as it elevates the dessert experience into a lifestyle destination designed to meet the diverse preferences of today’s consumers.
Win-Metawin Opas-iamkajorn, CEO and co-founder of the brand, revealed, “For SOURI, selecting a location goes beyond choosing a high-traffic area. We look for destinations that truly reflect our customers’ lifestyles and where the brand’s character resonates naturally with its surroundings. Today, Banthat Thong is undeniably one of Bangkok’s key destinations. It draws travelers seeking its signature menus in a neighborhood known for its vibrant and diverse food culture. We view this area not merely as a street food hub, but as a lifestyle destination for the younger generation—particularly food enthusiasts and travelers from around the world who continue to visit throughout the year.
