Thailand to Lure Unhappy Couples in Bid at Tourism Boost

A file photo shows wooden boats loaded with tourists passing a seller of Thai fruits at the famous Damnoen Saduak Floating Market in Ratchaburi province, Thailand, 20 February 2015. Thailand is to be a destination for couples seeking to save failing marriages and stagnant relationships, according to a new tourism marketing scheme. EPA/BARBARA WALTON

BANGKOK (DPA) — Thailand is to be a destination for couples seeking to save failing marriages and stagnant relationships, according to a new tourism marketing scheme.

The Tourism Authority of Thailand said it wants to make Thailand a destination for "couples therapy," according to the Bangkok Post.

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A handout photo shows boats on Maya Bay on Koh Phi Phi Leh, Thailand. [Photo: TAT]

Tanes Petsuwan, the TAT's executive director for Europe said that while Thailand already markets itself successfully as a honeymoon location, he also wants Thailand to be a destination for couples looking to ignite a spark into their relationships.

Widespread political unrest and a military coup contributed to a terrible 2014 for tourism in Thailand with numbers down by 6.6 per cent from the previous year.

In response, the TAT have released numerous campaign ideas to woo the tourists back.

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