BANGKOK — Nestlé (Thai) Ltd. has announced the immediate resumption of its Nescafé operations following a favorable court decision that affirms the company’s exclusive rights to the iconic coffee brand’s trademarks.
The Central Intellectual Property and International Trade Court ruled in Black Case TorPhor 58/2568 that Nestlé has the exclusive right to use the “Nescafé” and “เนสกาแฟ” trademarks, effective April 11, 2025.
“We will resume the full operation of Nescafé products for the Thailand market with immediate effect,” a company spokesperson said. “We are informing our customers and trade partners that we can now take orders for Nescafé products.”
The ruling overturns a previous injunction issued by the Minburi Civil Court on April 3, which had temporarily halted Nescafé sales and distribution in Thailand.
Nestlé expressed relief that the new court order “will stop severe impacts on small business operators, retailers, suppliers and their employees in the Nescafé value chain” that had resulted from the earlier injunction.
The dispute involves Quality Coffee Products and its shareholders, including Prayudh Mahagitsiri and family members. Nestlé maintains it “has always respected the rule of law and strictly complied with the terms in the contract” with Quality Coffee Products, noting that it previously won a case at the International Court of Arbitration which the Mahagitsiri family attended.
The company thanked consumers and stakeholders for their support during what it described as a “challenging time” and reaffirmed its commitment to continued investment in Thailand.
With this resolution, Thai consumers can once again access the complete range of Nescafé products throughout the country.
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