Japan Earmarks 1.8 Bil. Yen to Boost Promotion of Sake

Sake making in Wakayama, western Japan, pictured in November 2018.

TOKYO (Kyodo) — Japan has earmarked a combined 1.78 billion yen ($16 million) in the state budget for boosting promotion of sake and other Japan-made alcoholic beverages abroad, especially when the country hosts the Olympics and Paralympics this year.

The total — of which 1.31 billion yen is in the budget for fiscal 2020 starting in April and the remainder in the supplementary budget for the current fiscal year to March — is seven times larger than similar spending in the initial 2019 budget.

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