Siam Piwat Joins Forces With INNOCEAN, Hyundai Motor Group

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31 May 2023, 15:00

Siam Piwat joins forces with INNOCEAN, Hyundai Motor Group’s global marketing communication enterprise, to co-create big phenomenon of world-class destination projects

❖ Siam Piwat combines the potential of INNOCEAN, an international company, to optimize and expand business ecosystem to greater global business opportunities and sustainably achieves great success together.

❖ Another important step forward for Siam Piwat on global stage, creating the great phenomena and new international business development opportunities by emphasizing being the top-notched group and earned ‘Global Admiration in the hearts of people worldwide.

❖ Discover the world-class experience with the debut of two exclusive Korean lifestyle pop-ups including ‘Boggle Boggle K-Ramyun Pop-up Shop’ and one more.

Siam Piwat Group, a leading world-class retail and real estate developer and the owner and operator of Bangkok’s global destinations such as Siam Paragon, Siam Center, Siam Discovery, a joint partner of ICONSIAM, ICS and Siam Premium Outlets Bangkok. is expanding its premium global business ecosystem through a strategic partnership with INNOCEAN, Hyundai Motor Group’s global marketing communication enterprise. The collaboration marks a significant step that enables new business opportunities and international expansion for Siam Piwat Group’s prestigious global destinations and emphasizes recognition as ‘Global Admiration’ for the premises.

According to multiple tourist surveys, Thailand has continued to be well-positioned in the world’s top tourist destinations. With the core strength in Creative Economy, in line with strong cultural soft power which include Food, Film, Fashion, Fighting and Festival, the country has successfully and distinctively attracted tourists, investors and international organizations. While South Korean is the global trend-setter, the remarkable impact of K-Culture influence to the world. The co-creation and collaboration of Siam Piwat Group, the leading developer of global top-of-mind destinations, and INNOCEAN, a South Korean innovative and creative force, is marking a major partnership to boundless possibilities.

Mrs. Mayuree Chaipromprasith, President – Corporate Affairs and Communications of Siam Piwat Co., Ltd. said “As a leading developer of global destinations, Siam Piwat is emphasized on our ‘Co-Creation and Collaboration to Win” strategies. We believe in the limitless potential and capabilities of our strong business ecosystem through a collaboration with top industry leaders, both local and international. Our alliance spans over varieties of industries, bringing to fruition the strength of every affiliate which optimize new business opportunities, create revolutionary milestones, deliver new and exciting experiences and, above all, achieve even greater and more sustainable success. The collaboration has contributed to Siam Piwat’s ability to solidify its ‘Global Admiration’ recognition that earned the ‘top-of-mind’ positioning among Thais and international visitors.

Looking ahead, the strategic partnership between Siam Piwat Group and INNOCEAN, a leading innovative global agency, will strengthen both companies’ strengths and open doors to new business opportunities in an international scale. The alliance will also optimize knowledge and know-how sharing, along with innovations, creativity and business experiences.

Through this new partnership, both parties will also be able to conduct in-depth consumer behavior study to obtain the insights for future business growth in order to customize one-of-a-kind and unique retail experiences for consumers, not only in Thailand and South Korea but also to the world. This is the testament of Siam Piwat’s mission to be the ‘Showcase of the World,’ to offer opportunities and present to the world Thai creativities and products,” concluded Mrs. Chaipromprasith.

Mr. Lee Yong-Woo, President and Global CEO of INNOCEAN said “INNOCEAN is a global agency with over 33 overseas corporations in 23 countries worldwide. We focus on innovation, collaboration and excellence. We have been pushing boundaries and welcoming new ideas and opportunities. The core of this global partnership with Siam Piwat is inseparable with both of our companies’ shared visions.

“For decades, Siam Piwat has successfully been a forefront developer of Thailand’s global destinations. The company has been recognized for its excellence, innovations and one-of-a-kind experiences. We are very excited partner with Siam Piwat.

Our collaboration will open doors to a vast network of strong affiliates and new business opportunities. Our collaboration does not limit only to Thailand but also expand through the Asia-Pacific region. Our strengths, expertise and abundant resources will leverage each other to greater achievement, growth and boundless success.”

The pooling strengths of Siam Piwat and INNOCEAN, especially on creating one-of-a-kind and delivering unique experiences, will bring to Bangkok the debut of two K Lifestyle shops including K-Ramyun Pop-up Shop and one more pop-up shop at Siam Discovery where everyone is invited to ‘Come Play With us.’

“Boggle Boggle K-Ramyun Pop-up Shop” is first of its kind in Southeast Asia that offers Korean ramyun experience where visitors will discover the taste and experience this South-Korean staple noodle dish and also engage with trendy Korean lifestyle. K-Culture enthusiasts, especially Gen-Z will have fun experiencing the trendy dining culture, straight from South Korea to Thailand. The pop-up shop is located on 3 Floor, Siam Discovery and runs from 24 June – 31 July 2023.

There is also one more pop-up which be open at Siam Discovery soon.

Siam Discovery ready to open up to be a destination of K-Culture that is global trend. In the past, it’s successful in opening reservations for popular CARLYN bags, ordering out of order within 11 minutes, up to 2 rounds. Recently, the hottest new brand from Korea, Kuho Plus, was launched for the first time in Thailand on G floor of Siam Discovery. Having the latest pop-up shop “Boggle Boggle K-Ramyun Pop-up Shop” and new pop-up shops coming in, reinforces the readiness to be open to various brands from Korea to present extraordinary experiences for Thai customers and tourist from around the world.

The two lifestyle pop-ups will mark new attractions for Thai customers and international tourists. They are the first joint force of the Co-Creation between two leading companies from two countries. The collaboration will lead to more opportunities and enhanced boundless business growth as well as the create one-of-a kind experience in the future.

About Siam Piwat

Siam Piwat is a leading world-class retail and real estate developer and the owner and operator of Bangkok’s global destinations such as Siam Paragon, Siam Center, Siam Discovery, a joint partner of ICONSIAM, ICS and Siam Premium Outlets Bangkok. Siam Piwat is dedicated to pioneering world-class projects with creativity, innovation, and top quality management. It is also an innovative prototypes and concepts, consistently delivering unparalleled experiences to customers.

Siam Piwat is firmly committed to driving its business towards sustainable growth and aspiring to create legends and mutually-rewarding achievements with stakeholders, passing on through generations to regenerate a sustainable world.

About INNOCEAN

INNOCEAN is a global marketing and communications service provider that offers creative marketing solutions to various multinational brands both in Korea and abroad. It has been recognized for its excellence at many prestigious advertising festivals and design award ceremonies. The company employs some 3,300 employees at its Korean headquarters and at its 33 overseas corporations in 23 countries throughout the Americas, Europe, Asia, Oceania and the Middle East.

Through such large-scale global events as the FIFA World Cup, major motor shows, Shanghai Expo, Yeosu Expo and the Super Bowl, it has accumulated the experience and know-how needed to become a global marketing communications company.

Lampang Deputy Governor Investigated For Disloyalty to The Throne Speaks

By

Pravit Rojanaphruk, Senior Staff Writer

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31 May 2023, 12:28

Lampang Deputy Governor Chamlak Kanpetch said Wednesday shortly before noon on the phone from Lampang that he’s doing well despite having been investigated for alleged disloyalty to the throne by clicking Like and shared social media post of anti-monarchist French man Yan Marchal, who was deported from Thailand two years ago.

Chamlak said he has been framed by a nemesis, a local elected official who was busted by him over land title, and what he did was merely follow the Facebook page of Marchal. “Our duty is to monitor but we shouldn’t share [the content] or comment,” Chamlak said referring to the popular FB page of Marchal.

lampang deputy2 — The leaked investigation letter

In the leaked investigation letter verified by Chamlak as authentic with Khaosod English, Marchal was described as “a danger to Thailand” thus Champak “isn’t behaving appropriately as senior government official” and not loyal to the monarchy in the letter signed by Interior Minister permanent secretary Suthipong Chulcharoen, dated April 3, 2023. The letter stated that a six-person investigation committee has been set up.

The leaked letter was posted by France-based exile historian Somsak Jeamteerasakul on FB on Tuesday night.

Chamlak said the investigation concluded at the end of April and although they didn’t inform him of the results, he told them he’s a true royalist who had ordained three times to pray for the recovery of the then ailing King Rama IX.

“My loyalty is above my life… I can die on behalf of His Majesty if needed,” Chamlak stressed on the phone.

lampang deputy1 — Chamlak Kanpetch facebook

“I beg everyone to understand that by perusing [Marchal’s] content, to intention wasn’t disloyalty… but to prevent problems from spreading. The information spread [by Marchal] may be true or fake so don’t be fooled. This country survives because of the monarchy institution.”

Marchal told Khaosod English late Tuesday night that he doesn’t know Chamlak in person and the fact that a committee is set up to investigate the deputy governor is “crazy”.

“I am shocked and sorry for the official to whom this happened (I do not know him personally). The very fact of setting up a “Truth investigating committee” in the ministry of interior to basically investigate unfaithfulness to a mandatory cult, is nothing short of Orwellian. Confounding a cult with “the Truth”,” said Marchal from Paris.

“It is strong, arbitrary punishment against an official, done by a government that is on its way out anyway. Do they have scores to settle and things to clean up? It sounds like a mere pretext to go against somebody they had issues with,” Marchal added.

“And yes, as much as I appreciate reactions, comments and shares on my contents, I can only recommend that people exercise caution, in particular if they are in a position where they have something to lose by doing so. I do not want innocent people to get problems because of their interactions with something I posted.”

Cabinet Ratifies Extension Of Work Permit For Three Countries

By

Khaosod English

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31 May 2023, 09:38

The Cabinet meeting on May 30, 2023 approved the extension of work permits to three neighbouring countries, including Myanmar, Laos and Cambodia. The authority paid more attention to the 200,000 Myanmar workers currently working in Thailand whose work permits are already invalid.

It is reported that the Ministry of Labour had previously submitted the proposal, but it was rejected as the approval will be tied to the next government.

Wissanu Krea-ngam, Deputy Prime Minister of Thailand, explained the Cabinet foresaw that the appointment of the new Prime Minister and the new government would take a long time, which could pose a problem causing these workers to return home. If these workers were to return to their countries, they would not be able to return to Thailand in time after the new government was formed. The cabinet decided to take a measure to address the possible shortage of workers.

Cabinet has approved the extension of the work permit as a matter of urgency but notes that it will only be effective as long as the current government is in office. Should a new government be formed, it is the responsibility of the Minister of the Ministry of Labour to propose the review to the new government. If the new government decides not to allow the extension, the workers will become illegal workers and the police will arrest them, which will scare the employers.

14564888271456488834l — Workers on strike Friday outside a Golden Prize Canning factory in Samut Sakhon province. Photo: Courtesy Andy Hall / Migrant Workers Rights Network

In accordance with the management guidelines for foreigners of three nationalities whose employment term is due for four years between January 1, 2022 and December 31, 2022, and which is due for four years between January 2, 2023 and July 31, 2023, this target group will remain in the Kingdom as a special case and work temporarily until July 31, 2023, utilising documents in lieu of a passport, a work permit, or other documents specified by the Department of Employment.

Wissanu added that the issue of migrant workers does not need to be approved by the Thai Election Commission as it does not fall under the prohibition of the Constitution’s Article 169 (1), as the issue is not tied to or dependent on the state budget as it uses employers’ money.

According to the Federation of Thai Industries, Thailand will still have an estimated shortage of 350,000 to 500,000 workers this year until May 2023. Although the situation with Covid-19 has improved, not all workers have returned.

In February 2023, the total number of migrant workers in Thailand will be 1.4 million, a 52 per cent decrease from the pre-Covid-19 period. The majority of migrant workers are from Myanmar, Cambodia and Laos. They work in agriculture and livestock, construction and services.

Compared to the statistics for December 2019 and February 2023, the number of Cambodian workers decreased the most, by 70.54 per cent, from 687,009 to 202,364.

For Myanmar, the country with the highest proportion of migrant workers in Thailand, the number of workers fell by 53.55 per cent, from 1.82 million to 848,173. For Laos, the number of workers fell by 52.42 per cent, from 281,345 to 133,859 persons.

Notre Dame’s Fire-ravaged Roof Rebuilt Using Medieval Techniques

By

Associated Press

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31 May 2023, 01:38

France Notre Dame Fire Resurrecting the Roof — A crane lifts a part of the new roof of the Notre Dame de Paris cathedral, Thursday, May 25, 2023. (AP Photo/Jeffrey Schaeffer)

France (AP) — If time travel was possible, medieval carpenters would surely be amazed to see how woodworking techniques they pioneered in building Notre Dame Cathedral more than 800 years ago are being used again today to rebuild the world-famous monument’s fire-ravaged roof.

Certainly the reverse is true for the modern-day carpenters using medieval-era skills. Working with hand axes to fashion hundreds of tons of oak beams for the framework of Notre Dame’s new roof has, for them, been like rewinding time. It’s given them a new appreciation of their predecessors’ handiwork that pushed the architectural envelope back in the 13th century.

AP23149512104683 — Peter Henrikson, 61, a timber framer from Minnesota, measures a beam, part of the new roof of the Notre Dame cathedral de Paris, Thursday, May, 25, 2023., (AP Photo/Jeffrey Schaeffer)

“It’s a little mind-bending sometimes,” says Peter Henrikson, one of the carpenters. He says there are times when he’s whacking mallet on chisel that he finds himself thinking about medieval counterparts who were cutting “basically the same joint 900 years ago.”

“It’s fascinating,” he says. “We probably are in some ways thinking the same things.”

AP23149512292485 — Technical construction plans of the new roof of Notre Dame de Paris cathedral are pictured Thursday, May, 25, 2023. (AP Photo/Jeffrey Schaeffer)

The use of hand tools to rebuild the roof that flames turned into ashes in 2019 is a deliberate, considered choice, especially since power tools would undoubtedly have done the work more quickly. The aim is to pay tribute to the astounding craftsmanship of the cathedral’s original builders and to ensure that the centuries-old art of hand-fashioning wood lives on.

“We want to restore this cathedral as it was built in the Middle Ages,” says Jean-Louis Georgelin, the retired French army general who is overseeing the reconstruction.

AP23149512405815 — A carpenter works on the new roof of the Notre Dame de Paris cathedral, Thursday, May, 25, 2023, near Angers, western France. (AP Photo/Jeffrey Schaeffer)

“It is a way to be faithful to the (handiwork) of all the people who built all the extraordinary monuments in France.”

Facing a tight deadline to reopen the cathedral by December 2024, carpenters and architects are also using computer design and other modern technologies to speed the reconstruction. Computers were used in the drawing of detailed plans for carpenters, to help ensure that their hand-chiseled beams fit together perfectly.

“Traditional carpenters had a lot of that in their head,” Henrikson notes. It’s “pretty amazing to think about how they did this with what they had, the tools and technology that they had at the time.”

AP23149512287175 — Carpenters work on pieces, part of the new roof for the Notre Dame de Paris cathedral, Thursday, May, 25, 2023, near Angers, western France. Carpenters building a new timber frame for the fire-ravaged roof of Paris’ Notre Dame Cathedral are using the same tools and techniques as their medieval predecessors. For them, working with hand-axes to fashion oak beams has been like stepping back in time. (AP Photo/Jeffrey Schaeffer)

The 61-year-old American is from Grand Marais, Minnesota. The bulk of the other artisans working on the timber frame are French.

The roof reconstruction hit an important milestone in May, when large parts of the new timber frame were assembled and erected at a workshop in the Loire Valley, in western France.

AP23149512407720 — Jean-Baptiste Bonhoure, head of Atelier Perrault, a carpenter and wooden work company, poses next to wooden beams Thursday, May, 25, 2023. (AP Photo/Jeffrey Schaeffer)

The dry run assured architects that the frame is fit for purpose. The next time it is put together will be atop the cathedral. Unlike in medieval times, it will be trucked into Paris and lifted by mechanical crane into position. Some 1,200 trees have been felled for the work.

“The objective we had was to restore to its original condition the wooden frame structure that disappeared during the fire of April 15, 2019,” says architect Remi Fromont, who did detailed drawings of the original frame in 2012.

The rebuilt frame “is the same wooden frame structure of the 13th century,” he says. “We have exactly the same material: oak. We have the same tools, with the same axes that were used, exactly the same tools. We have the same know-how. And soon, it will return to its same place.”

“It is,” he adds, “a real resurrection.”

___

Jeffrey Schaffer reported from Saint-Laurent-De-La-Plaine. John Leicester contributed to this report from Paris.

China’s Largest EV Maker Eyes Control Of Southeast Asia Market

By

Kyodo News

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30 May 2023, 23:20

BYD1 — Photo taken in April 2023 shows the Shanghai International Motor Show crowded with visitors. In the back is the sales booth of BYD Co., China's largest electric vehicle manufacturer. (Kyodo)

By Ryuichi Kadota

BYD Co., China’s largest electric vehicle manufacturer, has begun to penetrate the Southeast Asian market to challenge the stronghold held by Japanese automakers in the region.

BYD, which has launched an offensive on Japanese EVs that hold more than 80 percent of the region’s market share, is looking to build a formidable presence by expanding its local production line, though it faces issues with product selection and after-sales service.

At the Bangkok International Motor Show in Thailand, the largest public exhibition of motor vehicles in Southeast Asia, held in March, visitors streamed into the BYD sales booth.

A 21-year-old business owner who decided to purchase one of BYD’s vehicles said, “I have a Honda now that costs me up to 8,000 baht ($230) for fuel per month. For the BYD, I’ll pay just 1,000 baht in electricity costs,” he said.

BYD2 — A visitor who purchased an ATTO3 by BYD Co., China’s largest electric vehicle manufacturer, stands next to the vehicle at the Bangkok International Motor Show in Thailand in March 2023. (Kyodo)

Fuel efficiency is a crucial factor for consumers when selecting an automobile in Thailand, where the average income is just 15,000 baht per month.

“BYD is reliable because of its achievements (in China),” said a Thai Airways International pilot, 47, who also signed a purchase contract to buy a vehicle at the booth.

During the 12-day run of the motor show, automakers who participated sold roughly 43,000 cars.

Toyota Motor Corp. and Honda Motor Co. took the lion’s share as the top two sellers, with many other Japanese carmakers ranking in the Top 10. Despite BYD only displaying its ATTO 3 model, it came ninth with about 2,700 sales orders.

Priced at 1.2 million baht, the ATTO 3 is competitive with gasoline-powered cars, thanks to subsidies received from the Thai government. In the near future, BYD plans to release two more models, including a compact car, in Thailand.

BYD was founded in 1995 as a producer of batteries for mobile phones and moved into the automobile industry in 2003. It sold 910,000 EVs in 2022, up nearly three-fold from the previous year, and closed in on Tesla Inc. of the United States, which logged a 40 percent sales gain to 1.31 million units.

BYD3 — BYD Co., China’s largest electric vehicle manufacturer, displays its ATTO3 at the Bangkok International Motor Show in Thailand in March 2023. (Kyodo)

Since becoming the dominant player in China, where 300 EV companies have flooded the market, BYD has focused on strengthening its presence in Southeast Asia. It entered Thailand’s market in 2022 and is rapidly building sales networks in other Southeast Asian nations in cooperation with local companies.

BYD will expand its product lineup for Southeast Asia by watching how the local market reacts. Liu Xueliang, who heads the company’s operation in the region and also serves as president of the Japanese subsidiary, said, “Compared with in China, we still have a long way to go. We would like to add more models as we see how the market responds.”

In March, BYD began constructing its first overseas manufacturing plant in the eastern Thai province of Rayong in a bid to roll out 150,000 vehicles in 2024. In anticipation of the future market potential, the governments of Indonesia, Vietnam and the Philippines, among others, are competing to attract factories.

However, the company is still in the process of establishing an after-sales service network for inspections and repairs. No used EV car distribution market in Thailand exists to meet replacement demand.

A company official said that the market for secondhand cars is unnecessary because BYD sells new vehicles with an eight-year repair warranty. Still, it will be a challenge for the company’s future long-term growth strategy.

Matthew Dupre Won’t Face Death Penalty in Phuket Murder Case

By

Khaosod English

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30 May 2023, 18:48

Matthew Dupre, who is accused of murdering an Indian criminal gang member in Phuket in 2022, is currently in the Bangkok Prison, following extradition from Canada.

Dupre, 38, the former soldier arrived in Bangkok on May 29, on a special air force flight after commercial airlines declined requests for transport over safety concerns.

He is wanted for the alleged murder of suspected criminal Jimi Sandhu, who was shot dead on February 4, 2022 in front of Villa A, a hotel in Rawai area, Mueang Phuket District. The police believed that an illicit business dispute was to blame.

Jimi Sandhu1 — Jimi Sandhu, who was shot dead on February 4, 2022 in front of Villa A

According to the British press Guardian, Sandhu was born in India but raised in Abbotsford, British Columbia, where he joined the United Nations gang. He was deported to India in 2016 by Canadian authorities for “serious criminality” and arrested there two years later for his role in a ketamine manufacturing operation.

Central investigation bureau commissioner Jirabhop Bhuridej told a news conference that Sandhu was linked to the murder of one of the leaders of another gang, called the Red Scorpion, in Canada.

Sandhu was shot more than ten times by two assailants dressed in hooded sweatshirts and face coverings in Phuket. Thai police identified them as Dupre and Gene Lahrkamp, another Canadian veteran. Both fled to Canada two days after the shooting.

MAtthew Dupre3 — Sandhu was shot to death 21 times by two assailants dressed in hooded sweatshirts and face coverings in Phuket.

Lahrkamp was killed in a plane crash in rural Ontario on April 30, 2022, while on the run from police. The small plane had four people on it when it crashed near Sioux Lookout. Nobody survived the crash.

At the time of his death Lahrkamp was one of the most-wanted men in Canada with a C$100,000 bounty on his head.

Dupre was arrested at his home in Sylvan Lake on February 20, 2022. An Alberta court approved the extradition of Dupre last December.

Now he is in Thailand’s jail and will be prosecuted by the Central investigation bureau, which has already transferred the case from Phuket Province.

According to state prosecutor Intranee Sumawong, Dupre would not face a death penalty under the extradition bill.

dupri11 — Matthew Dupri arrived in Bangkok on May 29.

A Middle School Student Stabs a Friend to Death in the Class

By

Khaosod English

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30 May 2023, 16:48

A 8th-grade student at a famous school in Si Sa Ket province in northeastern Thailand stabbed a friend who was helping another student not be harmed.

The incident occurred on May 29, 2023. Put Prawon, 53, the grandmother of Guitar, the dead student, said she was told that at around 1.50 to 2.00 p.m. her grandson was playing a boxing fight with his friends. The perpetrator, S, 14 years old, was unhappy and scolded Guitar’s group of friends.

S then grabbed his knife and, in a fit of madness, tried to stab in the group. Guitar tried to help his friends but was eventually stabbed by S in the right side of his ribcage, he collapsed and died.

student stab3 — The shocking scene in school

Another three of the Guitar friends, all 14 years old, were injured. The first student was stabbed in the left side near the ventricle. The second was stabbed in the lower part of the right and left ribcage. He is in a coma. The last person was stabbed in the arm, he was slightly injured.

One of the schoolgirls in the classroom, however, said S was bullied first, then he used a knife to stab a group of friends.

Investigating police from Tum Police Station in Si Rattana District have arrested S and filed charges of murder and dangerous bodily harm. The Juvenile and Family Court in Si Sa Ket will prosecute later.

The director of the school ordered a temporary closure from May 30 to June 2 and forbade people to enter the school grounds.

Guitar’s grandmother, who took care of him when his parents divorced, brought back her grandson’s body for the religious ceremony at the 6th, Ban Non-Sawang, Phromsawat Subdistrict, Phayu District, Si Sa Ket, Thailand. The relatives were present with grief.

student stab2 — The boy body was brought to his home for funeral.

Trinuch Thienthon, minister of the Thai Ministry of Education, said the school has offered assistance to the families of the injured and dead students. She added that the education administration in the region will continue to help the families of the victims.

She stressed that the school will restore the student’s spirit and plan preventive measures for a possible incident in the future. Trinuch also urges all schools in the country to prioritize student safety, especially during the academic year when students need to learn to adapt to the new environment.

“Rise Buddy” Baked rice snack made from 100% grade A Thai rice.

By

Contributor

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30 May 2023, 16:28

Launching 5 new flavors and organizing a roadshow campaign “Rise Buddy Yummy Truck” to build up brand awareness and exposure of the brand through Yummy Trucks throughout Thailand.

Wide Faith Foods, manufacturer and distributor of “Rise Buddy”, baked rice snacks made from 100% grade A Thai rice, a popular Thai snack in the world market. Officially entered the Thai snack market, launching 5 new flavors and organizing a roadshow under the campaign “Rise Buddy Yummy Truck” to create brand awareness and recognition through Yummy Trucks, delivering deliciousness and experiences together with brands throughout Thailand.

Product carpeting sales channels covering both online platforms, market Place, Shopee, Lazada, together with “Croco International” to penetrate sales channels in leading stationery stores in various schools and universities super stores throughout Thailand

Mr. Oliver Yeh, Managing Director of Wide Faith Foods Co., Ltd., manufacturer and brand owner of Rise Buddy (Rise Buddy), baked rice snacks from 100% Grade A Thai rice, revealed that the company was established in 2011. Prof. by a specialist with more than 30 years of experience in the production of rice-based snacks.

Combined with unique production processes and international standards such as BRC (AA, the highest score), ISO 9100-2015, as well as professional design, research and development capabilities. Along with the modern equipment and production technology that meets international standards.

The company is able to develop delicious products that come with good health and continuously develop new flavors to meet the needs of customers responding to health trends and trends in the world market.

Wide Faith Foods products are sold globally, available in the west coast of the United States, China, Australia, New Zealand, as well as markets in Europe, France and the Asia-Pacific markets, Taiwan, Japan and Korea, as well as offshore markets Asian region.

Mr. Oliver Yeh added, Nowadays modern consumers are starting to look for healthy snacks. Eat and do not feel guilty and negatively affect your health in the long run especially after the outbreak of COVID-19 the health food market is very attractive by the company production and distribution of baked rice snacks sold in the world market which has been well received and in response to the growing trend of healthy snacks consumption in Thailand, Rise Buddy Bites Baked Rice Snack has been officially launched in Thailand under the slogan “Rise Buddy, best friend…every time” in Thai that can be eaten at any time and in every situation. This baked rice snack is made from 100% grade A Thai rice.

The benefit of rice is that it provides energy helps strengthen muscles rich in vitamins and essential minerals that the body needs which uses a production process that is baked instead of fried for better health meet the needs of people who love to consume sweets who want deliciousness that comes with good health.

Especially among teenagers, working people, and also NO MSG ADDED, Gluten Free and NO Preservatives Added. They are Delicious, thinner, crispier and long lasting flavors. There are 3 shapes of snacks in the same package: kite shape, hexagon shape and circle shape, with 5 delicious flavors to choose from:

BBQ flavor, the unique smoky aroma is intensive with mellow flavor that you will lick your fingers all the way.
Seaweed flavor, a nutty taste with a bit of sweet & seaweed flakes on top of the snack. The taste is right for Thai people.
Smoked katsuo flavor, the umami of smoked katsuo with a bit of salty and sweet, is the unique, new flavor that tailor-made for Thai market.
Parmesan and Herb flavor, the great marriage of Real Parmesan cheese & mixed herbs that bring you the new sensation of enjoy the snacks, and they go well with the great quality of Thai rice that you would like to bite your fingers.
Sour cream and onion flavor, the special taste from zesty sour cream that bring you the sour taste of touch, mixing with the sweet taste of onion that bring you out of the same flavor you ever taste from other brands.

This group of products is a new product in Thailand. That has been sold in many countries such as Bosnia, Taiwan, Korea and today it is still popular in terms of taste and the deliciousness that is consistently perfect.

Ms. Gloria Kuo, Vice president of Marketing, Wide Faith Foods Co., Ltd. talked about marketing activities by penetrating the Thai market this time, the company has launched the “Rise Buddy Yummy Truck” campaign, a Yummy Truck roadshow to transport Rise Buddy’s deliciousness directly to customers across the country to try and buy at a special price there are also many free gifts.

In addition, the Yummy Truck also comes with a sticker photo booth that will allow customers to take free photos according to the set rules to open direct experiences with brands which helps build brand awareness and create product recognition by Yummy Truck will travel to customers in Bangkok and other provinces in many areas from May 2023 onwards.

Focus on product carpeting sales both sales channels in online platforms, marketplaces, Shopee, Lazada, targeting customers who do not have time to buy products outside. As for sales channels that are super throughout the country, Wide Faith Foods Co., Ltd. joins hands with Ms. Wilai Chensri, Managing Director of Croco International Co., Ltd., as a distributor to expand the market in Thailand and distribute products directly in this channel

Ms. Wilai Chensri, Managing Director of Croco International Co., Ltd. added that Have confidence in the product, both the quality of production and the perfect taste. Able to penetrate the Thai snack market and be able to enter the hearts of those who snack lover for sure. By starting to distribute products to leading stationery stores stationary stores in schools and universities and covers super stores throughout Thailand.

You can follow the delicious route “Rise Buddy Yummy Truck” every month through Rise Buddy’s social media below in all channels.

Facebook: https://www.facebook.com/risebuddythailand?_rdc=1&_rdr

Instagram: https://www.instagram.com/risebuddy_th/

TikTok: https://www.tiktok.com/@risebuddy789?_t=8cASV7211jV&_r=1

Lazada : https://www.lazada.co.th/shop/rise-buddy/

Shopee : https://shopee.co.th/rise_buddy/

Fairy Tales Ends But Leicester Chairman Says “We Will Be Back”

By

Khaosod English

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30 May 2023, 12:26

leicester aiyawat — Aiyawatt Srivaddhanaprabha / Leicester football club

Leicester City Chairman Aiyawatt Srivaddhanaprabha posted a message on the official website after the team was relegated from the Premier League, saying that “we share the loss and the pain of relegation together. But we will be back.”

The chairman of Leicester City, a Thai businessman, recalled the incredible journey that has started since 2010 with the ambition to bring the club back to the Premier League.

“We’d completed an ascent nobody thought was possible—from relegation favourites to Premier League champions (in 2016) and one of the greatest sporting stories ever told,” he said.

Champions League Newc Cham — Leicester’s team manager Claudio Ranieri and player Wes Morgan lift the trophy as Leicester City celebrate becoming the English Premier League soccer champions last May at the King Power stadium in Leicester, England. Photo: Matt Dunham / Associated Press

Aiyawatt also mentioned the difficult times: the death of his father Khun Vichai, the club’s former chairman, in a helicopter accident in 2018, the severe effects of the COVID-19 pandemic in 2020–2021, and their most difficult season ever, which ultimately led to their relegation from the Premier League.

“Today we share the loss and the pain together. But we will be back. This responsibility that I continue to live is one of the greatest responsibilities in my life and I will continue to put everything into it – my passion, that of my family and the entire King Power community.”

Vichai Srivaddhanaprabha / Leicester City FC

“We will gather all this support and use it to power our recovery. Power to justify our fans’ belief in their Club. Power to take us back to the Premier League. Next season is going to be tough, but it will be a year for collaboration and unity. We will come together and fight to return to the Premier League,” he added.

According to Associated Press, Leicester’s demise stands out because of the dramatic nature of its fall after experiencing the most spectacular period in its history in recent years.

By winning the title as a 5,000-1 shot in 2016, it provided the Premier League with its greatest fairy tale – being crowned champion two years after being promoted from the second tier.

In 2021 it was celebrating victory against Chelsea in the FA Cup final at Wembley Stadium, a period that also saw it achieve back-to-back fifth-place finishes.

Relegation was not seen as a realistic threat this season — even after a summer in which Leicester failed to make major moves in the transfer market.

In the Premier League, however, fairy tales do not guarantee happily-ever-after endings and Leicester now faces an uncertain future with interim manager Dean Smith out of contract and a host of its star players likely to leave in the summer.

“The Premier League is where everybody wants to be playing,” Smith said afterward. “It feels raw now, it hurts and everybody will be devastated. But with the infrastructure it’s got it will bounce back.”

While those words were encouraging, there is no guarantee that Leicester will be back in the top flight any time soon.

Top players like James Maddison, Youri Tielemans and Harvey Barnes could all depart and will have suitors from leading clubs.

AP23148633868340 — Leicester City players wait to find out the results at other matches after the English Premier League soccer match between Leicester City and West Ham United at King Power Stadium, Leicester, England, Sunday May 28, 2023. (Joe Giddens/PA via AP)

Smith could offer no guarantees about his own future, saying his interim deal was now over after completing the final eight games of the season.

“There have been plenty (of clubs) over time where you’ve had knocks and your job is to bounce back and make sure you improve on the things that have let you down and I’ve no doubts the club will.”

Relegation closes a chapter on a remarkable period in Leicester’s history and it remains to be seen how the club’s chairman reacts to the disappointment.

In March the club announced a pre-tax loss of 92.5 million pounds ($114 million) for the previous financial year.

It is likely to have to spend again to rebuild from here.

Unstoppable…TrueID officially welcomed “LISA BLACKPINK” to True Family

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30 May 2023, 09:23

Unstoppable…TrueID officially welcomed “LISA BLACKPINK” to True Family, creating a worldwide phenomenon and boosting hashtag #WHATsLISAsTrueID to the top rank of the country and ranked in the 25 top global ranking , fulfilling happiness and ultimate joy for fanclub to seek for LISA’s identity

Bangkok, 27 May 2023 – TrueID, the world-class entertainment platform, is inviting customers to enjoy an immersive experience in THE NEXT WORLD-CLASS SMART ENTERTAINMENT presented by world-class superstar and TrueID brand ambassador “LISA BLACKPINK” Ready to fulfill with non- interrupted impressive moment among BLINKs & Thai Lillies. This is a major new phenomenon, boosting hashtag #WhatsLISAsTrueID to number one Twitter trend in Thailand and ranked number 25 in the worldwide trend at What’s LISA’s TrueID? event.

It is the first of its kind that TrueID takes all True customers and LISA BLACKPINK fans to discover the true personalities and identities of “LISA BLACKPINK” from an unprecedented interview to reveal LISA’s true self to her drawings on t-shirts for fans to win these exclusive prizes “t-shirts by LISA”, Lilies and TrueiD fans surprised LISA in return with a VDO made especially for her as a token of appreciation and support along with a transliteration to confess love for LISA from the fan club to bring joy and impress each other.

Moreover, Mr. Bernd Sven Vindevogel, Chief Operating Officer, True Digital Group has drawn 40 lucky winners to get a close-up autograph from LISA with various adorable moments that will spark ultimate delight.

Mr. Ekaraj Panjavinin Chief Digital Officer, True Corporation Plc. congratulated the successful launch of the event and presented a bouquet to officially welcome LISA BLACKPINK to the TrueID family.

True customers and BLINKs are welcomed to push the limit of the entertainment world to explore the next world-class smart entertainment with a vast range of premium entertainment content available on the TrueID app, including major sporting events, hit series, blockbusters and famous animation movies. All are perfectly available on across platforms such as mobile application, website and TrueID TV box for a seamless digital entertainment experience.

True Corporation is committed to truly delivering world-class smart entertainment and an immersive digital experience that meets the needs of diverse lifestyles of all Thais in the digital era. The launch event recently took place at True ICON Hall, 7th floor, Iconsiam.

#IDForAllIdentities #TrueID #TrueID #LISAwithTrueID Delivered Straight to Your Phone.

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